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Ananth Appathurai

SVP, Strategic Partnerships & EcosystemCode42 Software, Inc.

San Francisco Bay Area

Member Since September 2021


Partner Ecosystems, Alliances and Business Development
GoToMarket Strategy and Monetization
Business Transformation


Ananth Appathurai is a highly accomplished technology alliances and business development executive with deep expertise in the security industry and an impressive track record of forging high-growth partnerships and routes to market. Ananth has global responsibility for Code42’s technology and advisory partner ecosystem and his team oversees ecosystem strategy, technology integration initiatives and go to market execution. Since joining Code42 in 2019, Ananth’s team has built a customer-centric, world-class and best-of-breed ecosystem that spans market leaders across Identity, SIEM, SOAR, EDR, PAM and includes global advisory and consulting leaders. Ananth joined Code42 from Avecto (now called BeyondTrust) where he was the vice president of strategic alliances and was instrumental in establishing a market-leading partnership with McAfee. Ananth previously served as a business development, alliance and partner management executive at start-ups, such a NComputing and AppSense, and global public companies, including Siemens, Polycom and Tata Consultancy Services. Ananth is a Computer Science graduate from the University of Mumbai, and lives with his wife in the San Francisco Bay Area. In his time away from the office, he brings a competitive spirit to both the golf course and the tennis court.

Published content

15 ideas to build brand recognition in a crowded marketplace

expert panel

Follow these tips to attract the right people, gain credibility, and elevate your business. When you are just starting out in the market, it may be hard to achieve immediate recognition as the newest player on the field or compete for clients in a crowded space. To pique consumer interest in an oversaturated space, you can study behavior patterns to carve your niche, but it is going to take more than free product samples or a trial membership to get consumers to support your brand and stick with you for the long haul.  Below, 15 members of Fast Company Executive Board offer their advice on how to boost your brand to appeal to clients in the marketplace. 

Is insider risk threatening your growth and innovation?


Even within the most educated and aware security culture, there will always be risks to company data.

Company details

Code42 Software, Inc.

Company bio

Code42 is the Insider Risk Management leader. Native to the cloud, the Code42® Incydr™ solution rapidly detects data loss, leak, theft and sabotage as well as speeds incident response – all without lengthy deployments, complex policy management or blocking employee productivity. With Code42, security professionals can protect corporate data and reduce insider threats while fostering an open and collaborative culture for employees. Backed by security best practices and control requirements, Code42’s insider risk solution can be configured for GDPR, HIPAA, PCI and other regulatory frameworks. More than 50,000 organizations worldwide, including the most recognized brands in business and education, rely on Code42 to safeguard their ideas. Founded in 2001, the company is headquartered in Minneapolis, Minnesota, and backed by Accel Partners, JMI Equity and Split Rock Partners. Code42 was recognized by Inc. magazine as one of America’s best workplaces in 2020 and 2021.



Area of focus

Insider Risk Management
Data Protection
Information Security

Company size

501 - 1,000

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