Member Since May 2021
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About
Entrepreneur with extensive leadership and international business skills. Author of three books, Forbes and Fast Company contributor, TEDx and keynote speaker. For more details: www.andreeavanacker.com
![Andreea Vanacker's avatar](/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2Faa21aac2-8b24-4725-be93-87a0d0617036.png&w=128&q=75)
Andreea Vanacker
Published content
![15 sleep strategies to boost your energy and focus at work](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2023%2F04%2Ffceb-ep-1920x1080-15_sleep_strategies_to_boost_your_energy_and_focus_at_work-scaled.jpg&w=3840&q=75)
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Having enough energy and focus to get through your workday starts with a good night's sleep and healthy habits. Do you ever feel like you're just going through the motions at work, struggling to stay focused and productive? It's not uncommon to experience this, and the root of the problem could be as simple as not getting enough quality sleep. A good night's sleep is crucial to performing at your best during the day, but unfortunately, many of us don't prioritize sleep enough. Below, a panel of 15 Fast Company Executive Board members shares some of the best sleep strategies you can implement to increase your energy levels and sharpen your focus on the tasks at hand, helping you to be more productive and successful in your work.
![15 mistakes that turned out to be beneficial for leaders in business](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2023%2F03%2Ffceb-ep-1920x1080-15-mistakes-that-turned-out-to-be-beneficial-for-leaders-in-business-scaled.jpg&w=3840&q=75)
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Every mistake made as a manager is a learning opportunity and can sometimes even make you more successful. As a leader, it's easy to fall into the trap of thinking that mistakes are always negative and should be avoided at all costs. However, some mistakes can actually be beneficial and help you become more productive and successful in reaching your goals. These "good mistakes" can teach you valuable lessons, challenge your assumptions, and even lead you to new opportunities. To that end, a panel of Fast Company Executive Board members described mistakes that have helped them become more effective leaders. By embracing and learning from these types of mistakes, you can take your leadership skills to the next level and achieve greater success.
![Want to prevent layoffs in tough times? Follow these 14 strategies](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2023%2F04%2Ffceb-ep-1920x1080-want-to-prevent-layoffs-in-tough-times-follow-these-14-strategies-1-scaled.jpg&w=3840&q=75)
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Layoffs aren't the only way to cut overhead costs in a challenging economy. In times of economic difficulty, companies often face tough decisions when it comes to retaining employees. Layoffs can seem like the only viable solution to cut costs and survive financially. However, these decisions can have lasting impacts on the morale and productivity of the remaining team members. Fortunately, there are alternative strategies that companies can employ to avoid layoffs and increase job security for their employees. To that end, a panel of Fast Company Executive Board members offer their top-recommended strategies for keeping your staff intact and discuss their potential benefits for both companies and employees.
![10 ways leaders can encourage team collaboration instead of competition](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2023%2F03%2F10-ways-leaders-can-encourage-team-collaboration-instead-of-competition-fceb-1920x1080-10ep%402x-scaled.jpg&w=3840&q=75)
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Apply these tips to keep employees motivated without comparing themselves. In a competitive workplace, it's important for leaders to foster an environment where employees feel safe to express their challenges as well as successes without feeling intimidated or insecure about how they measure up to other team members. Bonding over common and personal interests outside of work is another opportunity to strengthen relationships. And when employees celebrate each others' wins and learn how to support others in collaboration it enhances mutual respect and admiration for the next person. Below, 10 Fast Company Executive Board members share their best practices on how to connect with colleagues in a healthy way without comparing their own success or lack of it.
![16 leaders discuss what inspires them to stay hopeful in business](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2023%2F01%2F16_leaders_discuss_what_inspires_them_to_stay_hopeful_in_business-scaled.jpg&w=3840&q=75)
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At the end of the day, here's what truly matters to some of today's top executives and entrepreneurs. As a business leader responsible for guiding others in today's unpredictable marketplace, at times, it is crucial to step away so you can take a breath, recharge your batteries, and come back to the table with a renewed perspective, especially when it comes to finding better solutions to handle a challenging situation or satisfy a client. Doing so can also help you strategize your next move and unlock your creative mindset. To boost employee morale and foster a more supportive working environment, managers should encourage their colleagues and the entire staff to do the same. We asked 16 experts from Fast Company Executive Board to share their biggest non-business inspirations that keep them hopeful and focused with their heads in the game.
![Boost your team's motivation with these 15 strategies](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2023%2F01%2FBoost-your-teams-motivation-with-these-15-strategies-FCEB-1920x1080-15ep%402x-scaled.jpg&w=3840&q=75)
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Apply these tips to your company culture starting from the top down. If the business is in a slump it's important for team leaders to foster positive team morale to help their staff members remain focused on the big picture and their common goals. But it also begins with the attitude of the company's own leadership. So be the change you want to see. No one person, team, or company is expected to be at the top of their game or feel energized about a project or goal 24/7. That's why experts from Fast Company Executive Board are advising department managers to implement these tried and true methods when times are tough, business is uncertain, and colleagues are feeling stuck or uninspired creatively.
![14 tips to elevate business confidence in leaders after a failure](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2023%2F01%2F14-tips-to-elevate-business-confidence-in-leaders-after-a-failure-FCEB-1920x1080-14ep%402x-scaled.jpg&w=3840&q=75)
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If you're feeling overwhelmed or frustrated about a recent oversight on your part, relax, reflect, then implement these tactics to improve. As a business leader, when you think about failure, remember that no matter what the situation, it's simply a chance to improve on missteps so you can continue to grow, move ahead and make better decisions. It's also important to change your mindset by deciding that things are happening for you, not to you. Once you accomplish this, you'll be able to choose an opportunity and commit to doing your best to get it right in the future. Below, 14 Fast Company Executive Board members share practical ways to leverage a failed business experience, reset your mind, and launch new opportunities to get back on track.
![Nervous about public speaking? 15 steps to prepare confidently](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2022%2F11%2FNervous-about-public-speaking-15-steps-to-prepare-confidently-FCEB-1920x1080-15ep%402x-1-scaled.jpg&w=3840&q=75)
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Apply these strategies to cover your points and connect with the audience. If you're feeling a bit anxious about how to deliver your best presentation to a tough audience, preparing for the event ahead of time is the easiest way to calm your mind. You'll want to first gain an understanding of what the program agenda is, and then figure out what you want to say. Providing real-world examples make some of the most effective narratives, so figure out which points to cover in your story, write it out, and begin reviewing it on your own or amongst your network of colleagues. The more you practice, the more familiar and comfortable you become with the materials you plan to share with your audience. To get you motivated and help you stay in the zone, below, 15 Fast Company Executive Board members are providing their best practices for leaders to project their knowledge and become the go-to reliable source.
![The smart way to juggle multiple start-up ventures](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2022%2F11%2FThe-smart-way-to-juggle-multiple-start-up-ventures_FCEB_EP_11_2_2022.jpg&w=3840&q=75)
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Implement these 12 tips to keep your business aspirations on track without losing sight of big picture priorities. It's okay if being a serial entrepreneur is what gets your juices flowing, but it's essential to consider the right approach to maintaining numerous enterprises at one time, so you don't spread yourself too thin in the long run. Taking too many leaps at once may prevent you from focusing on how to elevate each operation to its fullest potential the first time. Here are 12 factors Fast Company Executive Board members advise other leaders to consider if they are trying to keep up with numerous business operations.
![11 ways to elevate a ho-hum product or service](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2022%2F07%2F11_ways_to_elevate_a_ho-hum_product_or_service-Banner_11up-1920x1080-1.jpg&w=3840&q=75)
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Jul 12, 2022
Here's how to build brand ambassadors, no matter what you're selling. Getting your clients to stay on board while trying to attract a few more good ones, is never an easy task—whether you're trying to push an item that is older, dull, and irrelevant in the changing marketplace or promoting something you just launched. However, before you entertain the thought of removing a low-performing product or service from your company's portfolio altogether, experts from Fast Company Executive Board are here to advise leaders on their best strategies to put a fresh spin on your offerings that are sure to re-engage and excite a growing customer base. This promotes brand loyalty centered on your company's mission statement and purpose.
![15 ideas to cultivate an open mindset for change in the workplace](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2022%2F06%2F15_ideas_to_cultivate_an_open_mindset_for_change_in_the_workplace-FCEB-1920x1080_15ep.jpg&w=3840&q=75)
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Prepare your team early so they'll be up to the task and expectations. Building a culture of adaptability, among leadership and staff, starts with clarity and transparency about the company's objectives if you want to get everyone on board from the top down. As you train and encourage your team to be fearless about facing challenges, they will become much more resilient and willing to go the distance, implementing a new direction at the company that is positive and beneficial for all. Below, 15 members of Fast Company Executive Board present their best practices for introducing a new approach to the business process that makes employees feel confident about embracing a flexible mindset and becoming more involved as valuable company stakeholders in their role to move the organization forward.
![15 ways to engage more with environmental sustainability](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2022%2F06%2F15_ways_to_engage_more_with_environmental_sustainability_FCEB-1920x1080-15ep.jpg&w=3840&q=75)
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Greater engagement with the corporate sustainability movement can serve your brand, its employees and its customers. Many employees today want a company that supports environmental sustainability or works toward an eco-friendly future. It's important that companies consider different ways to incorporate their sustainability values into their company mission so that it's clear to all employees and customers what they support. As a leader, there are a few simple ways to ensure that your employees are engaged in the overall environmental sustainability goals that you've set. Below, 15 Fast Company Executive Board members shared their best advice for enhancing their company's engagement in sustainability.
![13 ways global expansion improves business opportunities](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2022%2F05%2F13_ways_global_expansion_improves_business_opportunities_FCEB-1920x1080_13ep.jpg&w=3840&q=75)
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Taking your brand overseas breaks barriers in more ways than one. It's been a tough economic time across most industries these past years during COVID, but if you have the wherewithal to take your company global, then you'll be doing yourself a big favor. Given the opportunities that exist to reach untapped clientele, talent, and future business partners, the move will spark innovative mindsets as you create a winning business environment through your organization's platform that works well for all parties involved. Here, 13 Fast Company Executive Board members discuss the decision to invest in other markets outside of the United States and how the move has enhanced their company's growth potential.
![Is now the right time to expand the business?](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2022%2F05%2FIs_it_the_right_time_to_expand_the_business.jpg&w=3840&q=75)
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May 31, 2022
Here are 11 factors to consider before you open a second or third location. If revenue streams are increasing at your flagship location, then your business may be ripe for an expansion. But just because business is booming doesn't mean you should make assumptions about your potential to succeed in a new market (locally or globally). Taking on additional overhead should be a strategic decision that is driven by potential new revenue, a decrease in expenses, or provides a competitive advantage to make the company a standout. Below are essential questions that Fast Company Executive Board members urge you to ask yourself before you move forward with the right plans to grow the business.
![15 smart social media strategies to increase audience engagement](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2022%2F05%2F15_smart_social_media_strategies_to_increase_audience_engagement_FCEB-1920x1080_15ep.jpg&w=3840&q=75)
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These social media strategies can help your brand drive engagement that ultimately leads to a loyal following and more conversions from your online content. Social media platforms like Instagram, Facebook and Twitter allow businesses and leaders to connect to prospective customers with the tap of a button or two. But using social media well has become a skill that leaders need to learn to meaningfully engage with customers. It's not enough to consistently post content; instead, your brand needs to take the time to respond to comments, create engaging posts that resonate with followers and learn more about the audience's needs. Here, 15 Fast Company Executive Board members explained the smartest ways to interact on social media to get the engagement you want. Follow their recommendations to drive more meaningful interactions with your online audience.
![16 productivity hacks that keep business leaders on track](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2022%2F05%2F15_productivity_hacks_that_keep_business_leaders_on_track_FCEB-1920x1080-15ep.jpg&w=3840&q=75)
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Implement these workflow strategies when deadlines are quickly approaching. When you are stretched thin with plenty on your to-do list, believe it or not, the best thing you can do is to relax (mentally and physically) periodically throughout the work day. By doing so, you'll refuel your energy level, be more focused and productive as you push past the finish line to reach your short- and long-term goals. Below, experts from Fast Company Executive Board describe their most effective productivity hacks during crunch time and how useful they are when you are trying to get the most done.
![Here's how to work through collaborative disagreements](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2022%2F04%2FHere-s-how-to-work-through-collaborative-disagreements-FCEB-1920x1080-15ep.jpg&w=3840&q=75)
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Cultivate a culture of unity, understanding, and company success. Some of the best company initiatives or creative campaigns may have started out in a room full of disagreement. So, if you find yourself in a similar situation with colleagues about how to move forward on a collaborative project, it's best to put it on pause, humanize each contributor's voice, and remind yourselves why you began working together in the first place. Finding your way back to the true value incentives is a best practice to align with the company's mission and goals. Here are 15 ways, from Fast Company Executive Board members, to help team members put the good of their company (or project) first.
![15 culture leaders share the best advice they learned from people who challenge them](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2022%2F04%2F15-leaders-share-the-best-advice-they-learned-from-a-challenge-FCEB-1920x1080-15ep.jpg&w=3840&q=75)
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When somebody challenges you to grow and reach your potential, chances are you're going to walk away with an important life lesson. Throughout life, most people will encounter someone who challenges them in a good way. These people see the potential in others and harness it by pushing them to reach higher and work harder. While of course, a challenge will be difficult, it can also be a great motivator that helps others to improve in the long run. Below, 15 members of the Fast Company Executive Board shared some inspiring advice they’ve learned from those who have positively challenged them. They describe how those who tested their abilities and showed them they were capable of more have shaped them into the professionals they are today.
![Reclaim your time with these 15 tips for better balance](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2022%2F04%2FReclaim-your-time-with-these-15-tips-for-better-balance-FCEB-1920x1080-15ep.jpg&w=3840&q=75)
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Finding a balance between work projects and personal pursuits can be challenging, but these practical strategies can help. When there’s are a lot of ongoing projects and deadlines to meet at work, it can feel as though you’re never caught up or have time to spare for yourself. However, finding a way to manage your time to have a healthy balance is important for your mental and physical well-being. Below, 15 Fast Company Executive Board members offered some practical strategies to help you reclaim and manage your time. They share methods they’ve used to carve time out of their hectic days and how you can use them to achieve that balance for yourself.
![Anxious about public speaking in the workplace?](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2022%2F04%2FAnxious-about-public-speaking-in-the-workplace-FCEB-1920x1080-15ep.jpg&w=3840&q=75)
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Apr 8, 2022
Here are 15 tips to boost your confidence level and communication skills. Whether you are just starting out as the founder of a new small business, or a C-level executive leading staff members in a corporate setting, commanding the crowd's attention during a monthly staff meeting or a yearly business conference engagement, can be intimidating for some. To overcome the fear of presenting ideas among your peers in a public workspace, continue to participate and practice at low-stakes events with every opportunity that comes your way. By doing so, you'll become a skilled, sought-after, and successful thought leader in no time. Below, 15 Fast Company Executive Board members share their best techniques to help leaders reduce the signs of nervousness and deliver effectively during virtual (or on-site) discussions.
![Here's how leaders reduce their anxiety over public speaking](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2022%2F03%2FFCEB-1920x1080-15ep-1.jpg&w=3840&q=75)
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15 ideas to build your confidence before the next presentation. Public speaking isn't an easy thing for every leader, but you have to conquer the fear factor if you're planning to represent a business. But if you focus on your passion for going into business, share authentically, and continue to practice being in front of a room full of people every chance you get, you'll be a pro at it in time. Every C-Level executive and department head has been there before, including the expert panelists from Fast Company Executive Board. Below they offer some practical advice on how to move past the hurdle.
![12 ideas to enhance team collaboration and communication skills](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2022%2F02%2F12-ideas-to-enhance-team-collaboration-and-communication-skills-FCEB_12up-1920x1080-v2-option1.jpg&w=3840&q=75)
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Embolden your introverted employees to make their voices heard. When you are leading a diverse group of employees who vary in personality, learning styles, and how they participate in the business settings, it's important to tune in to their needs and make sure your entire team is feeling valued in the workplace and given ample opportunities to be heard. Developing multiple lines of communication to enable feedback from every employee on your team is ideal. Doing this will help guide your decision-making process and build on those team suggestions to move the company one step forward in the marketplace. Below, 12 Fast Company Executive Board members share ideas to encourage introverted team members to speak up during group collaborations, or their preferred method of communication. This is key if you want to avoid always hearing from the same extroverted contributors.
![9 ways to keep stakeholders confident in a tough economy](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2022%2F02%2F9-ways-to-keep-stakeholders-confident-in-a-tough-economy.jpg&w=3840&q=75)
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Here's how to build business stamina and even increase alliances in uncertain times. When times are hard and business is slow, it's easy to become overwhelmed and lose clarity about your purpose and position. On the contrary, that's the time when you need to dig deeper and get creative to remind yourself, your team, and the external stakeholders who invest their time and money in your brand why you got into this industry in the first place. Be transparent, share your story, and come up with an alternative action plan that will get others excited again, paving the way for your company to secure a brighter and sustainable future, come what may. Below, 9 experts from Fast Company Executive Board provide leaders with strategies they can implement today to satisfy their stakeholders with performance.
![13 ways introverted leaders can raise their voice in the spotlight](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2022%2F03%2F13-ways-introverted-leaders-can-raise-their-voice-in-the-spotlight-FCEB-1920x1080-13ep.jpg&w=3840&q=75)
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Here's how to build your public speaking skills and command a crowd's attention. If you're an introverted employee who is uncomfortable about speaking in large group settings—internally or externally—you probably prefer to keep your head down and let your work speak for itself. This method has helped you to succeed in your industry and now you're at the top of your game. However, when you step into a leadership role, sometimes duty calls. You may need to present a complex business concept or product launch during a company town hall. You may need to answer to executive leadership members regarding your team’s performance levels during a great (or not so great) quarter. You may even be called upon—at some point during your time with the company—to communicate on its behalf about a hot topic of issue, among your fellow peers in a public space. If you're lacking in confidence on how best to prepare, there are plenty of outlets to practice and improve your presentation skills in time for the next big meeting. Below are 13 ideas from Fast Company Executive Board members that may also decrease some anxiety before presenting.
![9 tips that cultivate team (and individual) creativity](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2022%2F01%2F9-tips-that-cultivate-team-and-individual-creativity.jpg&w=3840&q=75)
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If you're going through a rough patch generating new ideas for your next big launch, consider these tried and true methods. It's no secret that coming up with an innovative solution to surpass the success of your last product or service rollout is never an easy feat, especially when there is always a chance of it flopping in the marketplace if current and prospective customers don't catch on quick enough. In order to boost creativity in your leadership team and with employees across the entire company, CEOs and managers need to think outside the box to encourage their employees to share their ideas freely in an open work environment free of judgment where they feel safe and supported. And once you lift any mental constraints from their brainstorming process, an endless pipeline of propositions is likely to flow. Nine experts from Fast Company Executive Board weigh in on their approach to gathering employee-proposed projects with the most potential.
![How to defuse a tense business situation and stop stressing](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2022%2F01%2FHow-to-defuse-a-tense-business-situation-and-stop-stressing-FCEB_12up-1920x1080-v2.jpg&w=3840&q=75)
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Here are 12 tactics to help you remain level-headed in the heat of the moment. If you're worried about losing a client over an agreement gone wrong or miscommunication, before you go into a meeting reacting impulsively out of fear or frustration, remember to stop, rethink your approach to addressing the misunderstanding, and check your emotions at the door. At the end of the day, it will strengthen your ability to handle conflict, you'll salvage a key client relationship that may have been in jeopardy, and be appreciated for your professionalism, empathy and willingness to represent your stakeholders in a positive light. A panel of experts from Fast Company Executive Board shares their advice on how to turn a bad situation into a good one and move forward in business.
![Don't skimp on these 15 expenses (even when money is tight)](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2022%2F01%2FDontskimponthese15expensesevenwhenmoneyistightFCEB-1920x108015ep.jpg&w=3840&q=75)
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No matter how limited your business budget is, every company should find room for these essential line items. A business’s cash flow, especially during the pandemic, can get thin at times. In these cash-strapped periods, it’s vital for executives to make shrewd money decisions based on company values and goals. While saving money should be a priority in these situations, there are some parts of the business that shouldn’t be undercut. Below, members of Fast Company Executive Board each shared one thing executives should never skimp on, even on a tight budget.
![7 clear signs you should walk away from a project](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2022%2F01%2F7-clear-signs-you-should-walk-away-from-a-project-Banner-6up-1920x1080-1.jpg&w=3840&q=75)
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Knowing when to stop a project that isn't going anywhere is an important skill every leader should develop. Brainstorming sessions often beget a wealth of ideas for a team to pursue. In the moments, most or all ideas seem like winners -- but once work starts, it can become clear that certain ventures may not be the best use of time and resources. Sometimes, it can be difficult for a leader to determine when it's time to let go of an initiative, especially if it's one they are personally passionate about. To help you make this difficult decision, a panel of Fast Company Executive Board members each offered one clear sign or red flag that a leader and team should walk away from a project, regardless of how much has been invested in it.
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Negativity on the job leads to critical issues for leadership and their staff members. Enabling a toxic environment in the workplace may result in the tarnishing of the professional reputations of the parties involved or the company's downfall. Still, many managers choose to turn a blind eye, and subordinates are too intimidated to bring the office drama to their leader's attention. To help supervisors and their direct reports nip their concerns in the bud, 16 Fast Company Executive Board panelists provide key signs of a toxic environment and share some practical advice for management to consider as they try to clean up the workplace.
![Here's how to make key leadership meetings more meaningful](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2022%2F01%2FHereshowtomakekeyleadershipmeetingsmoremeaningful-FCEB-1920x108015ep.jpg&w=3840&q=75)
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Give the right leaders a creative space to help move your organization forward in the new year. As business heads contemplate on industry trends and begin to look at what's in store in their industry for 2022, now is the time to get executive leadership members on the calendar for some exciting brainstorming sessions that will keep the company ahead and move it in the right direction. Some simple and out-of-the-box thinking may spark more productive conversations, support smarter strategic planning, and get fellow colleagues excited about the collaborative process in the year to come. That's why 15 expert panelists from Fast Company Executive Board are sharing creative ideas to make a memorable impression at your forthcoming meetings that will provide the most value for all.
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If a team member exhibits low performance but high potential, it may be time to pivot them toward a different position. Sometimes when a team member isn't performing well, it’s not because of their work ethic or skills. Rather, the team member may simply be in the wrong position. A good leader understands that a hard-working employee is valuable and worth keeping, and if that's the case, it’s important to find the right fit for them. To help you do this, a panel of Fast Company Executive Board members share some key things a leader can do to find the right fit for such an employee.
![15 mental health tips to help leaders cope under pressure](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F12%2F15-mental-health-tips-to-help-leaders-cope-under-pressure-1.jpg&w=3840&q=75)
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Being a leader can be mentally and emotionally taxing, so it's important to prioritize wellness and self-care as a manager. The COVID-19 pandemic ushered in a new era of thinking about mental health and wellness in the workplace. Business leaders have begun advocating for the wellbeing of their employees in growing numbers, transforming mental health support from a perk to a workplace imperative. Even as leaders across industries strive to improve support for their teams, many face their own mental health challenges. To help fellow leaders cope, a panel of Fast Company Executive Board members offered their best advice for managing the unique pressures of leadership and prioritizing mental health and wellness as a manager.
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There’s more to supporting the missions of nonprofits than just writing checks. Business leaders—and their team members—like to give back to their communities, and nonprofit organizations are an integral part of every community across the country. Whether it’s a school, hospital, charity, or other organization, each nonprofit plays a large role in supporting others. While donating money is always appreciated, leaders may want to do more than just write out a check. Below, a panel of Fast Company Executive Board members shares some creative, truly helpful ways to contribute to the missions of local nonprofits.
![11 must-know business travel hacks for jet-set entrepreneurs](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F11%2F11-must-know-business-travel-hacks-for-jet-set-entrepreneurs-Banner-11up-1920x1080-1.jpg&w=3840&q=75)
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If you’ll soon be getting back in the skies or on the road for business travel, take note of these smart tips. Business travel is beginning to pick back up thanks to the rise in vaccination rates. This means that many business travelers, many of whom used to travel frequently, have to once again figure out the best “travel hacks” to ensure safe and efficient trips. Frequent travelers know that constantly being on the road or in the air can feel exhausting and overwhelming if you aren’t adequately prepared. That’s why a panel of Fast Company Executive Board members shared some of their best strategies to make traveling easier. Follow their must-know travel hacks if you’re constantly on the go for work, especially during the busy holiday season.
![16 smart strategies for avoiding workplace silos](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F11%2F16-smart-strategies-for-avoiding-workplace-silos-FCEB-1920x1080-16up-EP.jpg&w=3840&q=75)
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Nov 17, 2021
Don't let your company's departments get cut off from each other and stop communicating about and progressing toward shared goals. In the early days of a startup, most team members likely wear multiple hats and have to pitch in together on a variety of projects. But as companies grow and develop, different departments may adopt their own project management and communications systems. While it may seem like it's a good idea for every team to find and leverage the tools and processes that work best for them, a drive for "departmental efficiency" can have the unintended effect of creating team silos. If every team or department in an organization is working with a different set of processes, systems, and tools, they may end up engaged in redundant work, overlook important tasks, and struggle to effectively communicate updates and needs with other stakeholders. All of these misfires can eventually lead to frustration for both the staff and the customers and clients the business serves. Fortunately, with the right strategies from leadership, it's possible to prevent the prevalence and minimize the impact of working in silos. Below, 16 Fast Company Executive Board members share their best tips and tricks for establishing a culture that values both maximum efficiency and productive collaboration.
![16 strategies to help entrepreneurs shorten the workweek](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F11%2F16-strategies-to-help-entrepreneurs-shorten-the-workweek-FCEB-1920x1080-16up-EP.jpg&w=3840&q=75)
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The leaders of even the leanest startup teams can usually find ways to cut down their work hours and find a better balance for long-term success. Entrepreneurs and their small crews understand and accept the hard work that comes with their decision to start or join a new business. Yet, a constant, long-hours hustle may not be sustainable over time. If a startup's team members regularly burn the candle at both ends, they're likely to burn out—and that spells bad news for the future of the business. While it may be a cliché, "Work smarter, not harder" may well apply here. If an entrepreneur can find ways to use time more productively, they can shorten the number of hours both they and their team members are devoting to work—which helps everyone involved sustain both their health and the health of the business for the long term. To help, the members of Fast Company Executive Board shared 16 steps entrepreneurs and their teams can take to reduce their 60-plus-hour workweeks down to 40 or less.
![16 common but bad habits every leader should avoid](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F11%2F16-common-but-bad-habits-every-leader-should-avoid-FCEB-1920x1080-16up-EP.jpg&w=3840&q=75)
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Some regular practices may seem harmless but can hinder your effectiveness as a leader. To build and guide a company or organization takes a lot of good habits, and successful leaders soon learn and adopt practices that help them stay on top of to-do lists, keep their teams engaged, plot smart goals, and balance their personal and work lives. But being a successful leader isn't just about having good habits—it's about avoiding bad ones. It’s all too easy for a leader to unknowingly slip into bad habits that can hinder success. Some of these habits may deliver short-term solutions, but keeping them up can decrease efficiency, disrupt good working relationships, and even create long-term problems. Below, 16 members of Fast Company Executive Board share seemingly harmless habits that every entrepreneur should recognize and eliminate to ensure continued progress and success.
![Entrepreneurs share 9 companies with admirable DEI efforts](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F11%2FEntrepreneurs-share-9-companies-with-admirable-DEI-efforts-9up-1920x1080-1.jpg&w=3840&q=75)
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If you're not sure how to begin bolstering your organization’s diversity, equity, and inclusion efforts, take a page from the books of these nine companies. Consumers today are calling for increased transparency and honesty from companies about their diversity, equity, and inclusion efforts. Such efforts work to bring people from a variety of different backgrounds and life experiences into the workforce and recognize the unique knowledge, perspective, and skills each person brings. They also work to ensure equal treatment and fair outcomes for all employees and customers in an environment in which they feel welcomed and respected. Robust DEI efforts can not only help organizations build stronger, more effective teams but also show the customers and people they serve that they’re valued, too. If you’re working to improve your DEI efforts, it can help to look at organizations that have achieved widespread recognition for their DEI work. Below, nine members of Fast Company Executive Board each share a company whose diversity, equity, and inclusion efforts they’ve noticed and admired.
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Knowing what others who have been in your shoes wish they’d done can save you time, money, and effort. As an entrepreneur first starting out, you may find yourself seeking out business podcasts, books, articles, and more in an effort to feel prepared. While there are plenty of great resources out there, experience is what’s likely to teach you the most. Still, you’re not the first person to walk this path, and knowing what your predecessors would change if they had it all to do again can be invaluable. Your entrepreneurial journey is unique, and ultimately, you’ll write the story of your business’s birth and growth. But there can be a big benefit to weaving in the wisdom of others. Below, 15 Fast Company Executive Board members look back and reflect on what they wish they had done when they first began their entrepreneurial journeys.
![15 ways a CEO can build a personal online reputation that boosts their business](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F10%2F15-ways-a-CEO-can-build-a-personal-online-reputation-that-boosts-their-business.jpg&w=3840&q=75)
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When it comes to getting the word out about your business, your own online reputation can be a boon—if you manage it carefully. With more communication channels than ever available for free, right at our fingertips, there are plenty of options for a CEO to broadcast their business. However, as quick and simple as it can be to talk up your business online through your business and personal social media accounts, it's just as easy to make the wrong move—one that can hurt your company's reputation. Indeed, a CEO's reputation can affect how people view their business. In today's marketplace, consumers tend to make personal connections with the businesses they patronize, and they may well choose to buy from (or pass by) a company depending on what they think of its CEO. Company leaders need to devote time and resources to building up a positive public image online. To help, 15 members of Fast Company Executive Board have shared their top personal branding tips for CEOs. Follow their advice to cultivate an online reputation that's a positive for both you and your business.
![16 successful entrepreneurs share advice they wish they'd been given when starting their companies](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F10%2F16-successful-entrepreneurs-share-advice-they-wish-theyd-been-given-when-starting-their-companies.jpg&w=3840&q=75)
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Oct 6, 2021
No entrepreneur starts their business journey knowing everything, so it helps to have some hints from those who have walked the path before them. Every entrepreneurial journey comes with a learning curve—one that is likely to include both missteps and victories. Experience may be the best teacher, but it doesn't necessarily have to be one's own personal experience. By getting advice from others who have taken the journey before them, entrepreneurs can gain insights that smooth some of the bumps in the road ahead. Following the right advice can save you from making some of the big mistakes that have cost other entrepreneurs wasted money, time, and energy—and help you make smarter decisions that will shorten your path to success. Below, 16 members of Fast Company Executive Board share the financial advice they wish they’d received prior to starting their businesses.
![16 low-cost ways to recognize and reward your startup team](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F09%2F16-low-cost-ways-to-recognize-and-reward-your-startup-team.jpg&w=3840&q=75)
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Even if you're self-funded, you can still find meaningful and cost-effective ways to recognize and reward your team's hard work. Every leader wants to recognize their team members for their excellent work. But for a startup—especially one that’s bootstrapped—financial rewards may not be possible (for now). Still, when your startup team is putting in long hours and hard work to help you get your dream off the ground, you want to ensure they know that you see their efforts and just how much you appreciate them. Fortunately, showing your team your thanks doesn’t have to be expensive—you just have to be creative and thoughtful. Below, 16 Fast Company Executive Board members offer their advice for entrepreneurs who want to recognize outstanding work from their team even when the budget’s tight.
![Want a better work-life balance? 15 tips for trimming time off the workweek](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F09%2FWant-a-better-work-life-balance_-15-tips-for-trimming-time-off-the-workweek.png&w=3840&q=75)
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If you want to ensure you and your team have a healthy work-life balance, try these strategies for shortening the amount of time you’re devoting to your desk. While work-life balance has always been important, it hasn’t always gotten much serious attention; but since the COVID-19 pandemic, the human need to step away and recharge has increasingly become a topic of discussion. Many professionals at all levels have reported working even longer hours since moving to remote work arrangements—when the office and home become a single location, stepping away can become even harder. Whether you and your team are working exclusively from home or showing up to an office building one or more days a week, developing a healthy work-life balance is essential for everyone’s mental and physical health. To help all professionals add a bit more personal time back into their week, 15 members of Fast Company Executive Board have shared ways to structure and make the most of your “work” hours so you can have more time for your personal life.
![16 effective management practices for leading remote teams](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F09%2F16-effective-management-practices-for-leading-remote-teams-FCEB-1920x1080-16up-EP.png&w=3840&q=75)
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Leading a remote team can be challenging, but with the right strategies, you can keep your team aligned and productive no matter where they’re located. Throughout the pandemic, many companies were forced to make an abrupt shift to a fully remote work environment. This, combined with the growth of the gig economy, means that today, many managers rarely if ever meet with their team members in person. The transition was a difficult one for some businesses, and it’s normal for leaders to feel like they’re still learning about and adapting to managing remote team members. The last several months have proven to many businesses that it’s possible to maintain or even improve productivity levels even when some or all team members are working from home—if managers adopt the right leadership strategies. If you’re still learning the ropes when it comes to managing remote and contract workers, check out the following recommendations shared by members of Fast Company Executive Board.
![Ambitious goals for your company? 14 secrets to building the workflows to reach them](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F09%2FAmbitious-goals-for-your-company-14-secrets-to-building-the-workflowFCEB-1920x1080-14ep.png&w=3840&q=75)
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To accomplish a challenging goal, you've got to have the right game plan for your team. It's one thing to have an ambitious goal; it's another to have an effective game plan to ensure that goal is reached. Big goals are achieved through smart—sometimes small—habits. If a leader is to guide their team to the top of the mountain, they have to blaze a clear trail and give their people the tools they need to climb. It doesn't have to be a one-size-fits-all solution; leaders can leverage the right combination of strategies to fit their organization's unique purpose, procedures, and people. To get your ideas flowing, a panel of Fast Company Executive Board members has shared their best strategies for turning lofty goals into realities. Follow their advice to build efficient workflows that foster repeatable, scalable success.
![11 leaders share techniques to prioritize projects and make progress on goals](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F09%2F11-leaders-share-techniques-to-prioritize-projects-and-make-progress-on-goals.jpg&w=3840&q=75)
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Don't let multiple projects or big goals overwhelm you; instead, learn to prioritize and keep moving forward. When you’re growing your business, you likely have a lot of goals you want to achieve and projects on your plate. A significant challenge for any leader is prioritizing the work in process to ensure their team (and they themselves) aren’t overwhelmed. Further, if an individual or a single team is pulling in too many directions at once, they’re likely to go nowhere fast. You don’t have to give up on the goals you’ve set out to achieve—you just have to set up orderly methods and, usually, a way to “divide and conquer.” With the right strategies, you can identify and take the fastest, most promising path to success. To help 11 members of Fast Company Executive Board shared their own prioritization methods and how each lends itself to steady, consistent progress.
![8 ways to effectively measure your customer experience](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F08%2F8-ways-to-effectively-measure-your-customer-experience.jpg&w=3840&q=75)
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You can't improve what you don't measure, so make sure you're keeping an eye on your customer experience metrics. A business can't survive without happy, paying customers. That's why measuring customer experience is vitally important for any business that wants to grow—and it doesn't have to be a difficult metric to pin down. There are proven methods for determining how your customers feel about your service, and leveraging one or a combination of them can help you pinpoint both what you're doing right and areas that need improvement. Below, eight members of Fast Company Executive Board share some specific ways businesses can measure their customer experience. Follow their advice to gauge how satisfied your customers are with your product or service, and then use those insights to improve.
![15 ways leaders can set a bad example for their teams](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F08%2F15-ways-leaders-can-set-a-bad-example-for-their-teams-FCEB-1920x1080-15ep.png&w=3840&q=75)
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Most organizations have specific rules and protocols workers are expected to follow, as well as carefully developed missions and visions that are intended to guide the entire team's actions. However, employees won't just blindly follow these rules if the leaders who established them aren't modeling that behavior themselves. And it's not just about hard-and-fast policies and procedures either—teams are influenced by everything from a leader's speech patterns to their attitudes. Consciously or unconsciously, employees often pick up habits, mannerisms, and mindsets from their managers and other higher-ups—an instinct that often trumps paying close attention to "the rules." That's why leaders must stop and think about the messages they may be unconsciously sending to their teams. It can be difficult to know how you may be setting a bad example if you aren't aware of some of the more common missteps leaders make. To help, a panel of Fast Company Executive Board members shared 15 ways leaders might be unknowingly setting a bad example for their teams and how they can turn things around.
![7 smart hiring strategies to help you build a great team in the gig economy](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F08%2F7-smart-hiring-strategies-to-help-you-build-a-great-team-in-the-gig-economy.jpg&w=3840&q=75)
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Even in the growing gig economy, your business can still find ways to attract and retain top talent. Flexibility, independence, and work-life balance have become top priorities for many professionals in recent years. That's why, as the gig economy grows, many are turning to freelancing or short-term work rather than pursuing a role with one company. The trend toward "gig work" can be challenging for businesses that need full-time help and want to build a dedicated team of talented professionals. However, you can still attract top candidates to your company—you just need to embrace flexibility on your side. Below, seven members of Fast Company Executive Board shared their top-recommended ways to find and hire new team members in the gig economy.
![15 leaders' tips for destressing and getting your focus back](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F08%2F15-leaders%E2%80%99-tips-for-destressing-and-getting-your-focus-back.png&w=3840&q=75)
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Stress is a natural part of life, but it doesn't have to derail your focus and productivity. Leaders generally deal with some level of stress on a daily basis—but they can't let it sidetrack them or shut them down. With multiple responsibilities on their plate, leaders need to have go-to strategies and coping mechanisms to ease both everyday and situational stress and get back to the work at hand. With plenty of experience coping with the myriad responsibilities of leadership, the members of Fast Company Executive Board have their own methods for handling high-pressure moments, big responsibilities, and heavy workloads. Below, 15 of them share their favorite ways to find calm and move forward. Follow their recommendations the next time you find yourself carrying the burden of stress.
![16 strategies to ensure the content you’re producing has real value for your audience](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F08%2F16-strategies-to-ensure-the-content-you%E2%80%99re-producing-has-real-value-for-your-audience.jpg&w=3840&q=75)
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Writing informative content can set you and your organization up as experts in your industry—but only if it provides real value to your audience. Gone are the days when producing business content simply meant writing copy for ads. With today’s broad variety of 24/7 media outlets, organizations have the opportunity to create messaging that will not only give them top-of-mind awareness but also showcase their expertise, boost their brands, and help them build real, meaningful relationships with their target audiences. By producing content that shares their knowledge with the public, a leader and the organization they represent can show that they’re genuinely interested in serving the public’s needs, not just in making a sale. It can seem like an intimidating task to develop smart, meaningful content, but it doesn’t have to be. You and your team have plenty of valuable information to share; you just have to learn the best ways to uncover it and get it out there. To help, the members of Fast Company Executive Board have shared ways leaders and their teams can brainstorm and create content that not only demonstrates their expertise but also provides real value for their audiences.
![13 leaders share the biggest mistakes they've made (and learned from)](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F08%2F13-leaders-share-the-biggest-mistakes-they%E2%80%99ve-made-and-learned-from-FCEB-1920x1080-v4.png&w=3840&q=75)
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Every professional story includes some mistakes and missteps—including the stories of successful entrepreneurs and business leaders. Mistakes are an unavoidable reality of everyday life, including in the business world. The key to success is not perfection but bouncing back from mistakes and learning from them for the future. Some of today’s most successful entrepreneurs faced significant stumbles and setbacks before striking gold. The members of Fast Company Executive Board have also overcome their share of obstacles during their professional journeys. Below, 13 of them reveal their biggest missteps on the road to success. The lessons they learned from them are among the many reasons they’ve gotten where they are today.
![15 ways to close the “credibility gap” with potential clients or customers](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F08%2F15-ways-to-close-the-%E2%80%9Ccredibility-gap%E2%80%9D-with-potential-clients-or-customers.png&w=3840&q=75)
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You’ve caught the attention of a new prospect—now you need to convince them you can really deliver what you’re promising. Across industries, marketing teams of both B2B and B2C companies employ a variety of strategies to catch the attention of new prospects. It can be a difficult hill to climb—particularly in today’s global, digital marketplace—but even when you succeed, your work may be only half done. The new prospect knows what you claim to offer, but they may not be sure—yet—that you can back it up. To complete the sale, companies need to close the “credibility gap” that may be keeping prospects from making a final decision in their favor. To help, 15 members of Fast Company Executive Board have shared ways companies can convince potential clients and customers that they are capable of and committed to following through on their marketing promises. Follow their advice to establish your expertise and land the deal.
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Feeling like you don’t belong in the position you’ve achieved in your professional life can have a negative impact on your mental and emotional well-being, but there are ways to boost your confidence in your intrinsic abilities and qualifications. In recent years, the term “impostor syndrome” has become an increasingly common topic of discussion. People with impostor syndrome may believe that they are not truly qualified for the role they hold or may attribute the success they’ve achieved to mere luck. This can lead to unfounded feelings of being “unworthy” or fears of being “found out.” And no one is immune; imposter syndrome is an issue that affects everyone from entrepreneurs and CEOs to entry-level professionals. Left unchecked, this all-too-common phenomenon can be detrimental to both work performance and mental health. Fortunately, it’s possible to combat these negative perceptions and feel more confident in your achievements, worth, and potential. Below, 16 members of Fast Company Executive Board share their best advice to help those struggling with impostor syndrome.
![14 factors of consumer psychology every business leader should understand](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F07%2F14-factors-of-consumer-psychology-every-business-leader-should-understand-FCEB-1920x1080-14ep.png&w=3840&q=75)
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A basic understanding of consumer psychology can help you drive trust, connections, and ultimately, sales. Every business leader has heard the mantra: “If you want to boost sales, you’ve got to get to know your target audience.” Many companies limit this strategy to learning basic demographic information like age, gender, geographic region, and household income. But a smart leader knows that building an understanding of their customer or client base should also involve understanding human psychology. If you and your team understand basic psychological principles, you can form genuine connections with consumers, thereby building loyalty and trust (and sales). To help you achieve this, below the members of Fast Company Executive Board share 14 things every smart business leader needs to understand about consumer psychology.
![Focus on well-being to unlock people's full potential at work](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F07%2Findex-4.png&w=3840&q=75)
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When people feel cared for as human beings, they will contribute to your company’s performance.
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There are smart ways to balance business growth with social responsibility (and even tie them together). Every entrepreneur wants to grow their business. However, as experienced leaders know, achieving and then coping with rapid growth comes with challenges. While the first topic that comes to mind may be managing complex finances or building a team to handle the heavier load, another factor to consider is how to address your company’s commitment to social responsibility. For example, the path to growth could potentially involve an expanded carbon footprint. Or hiring quickly to fill needs may make it more difficult to ensure your efforts are guided by diversity, equity, and inclusion. Fortunately, entrepreneurs don’t have to choose between significant success and social responsibility. As the leaders of Fast Company Executive Board know, there are smart ways to ensure that your fast growth also comes with a positive social impact. To balance your desires to build your business and contribute to positive change, check out the eight strategies they share below.
![12 metrics to measure the effectiveness of your company's customer relations](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F07%2FFCEB_12up-measure-the-effectiveness.jpg&w=3840&q=75)
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To achieve lasting success, company owners and leaders must learn how to establish long-term relationships with customers. As a business owner, you want every interaction customers or clients have with your business to be a positive one. While most successful businesses develop policies and procedures to try to ensure stellar service, building outstanding customer relations doesn’t stop there. Leaders can’t simply assume that the services and support they’ve developed are exceeding customer expectations. To know for sure, you have to go straight to the horse’s mouth—you have to not only listen to what your customers say to and about you but also track to see if they continue to choose your business in the future. While you may not be able to ask each of your customers personally for their opinion of your company, there are metrics you can monitor to ensure you’re on the right track when it comes to offering outstanding customer service. Below, 12 leaders from Fast Company Executive Board share the metrics their organizations track to help them develop long-lasting relationships and a strong community of fans around their brand.
![15 ways successful entrepreneurs can support the next generation](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F06%2F15-ways-successful-entrepreneurs-can-support-the-next-generation-FCEB-1920x1080-15ep.png&w=3840&q=75)
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New entrepreneurs often approach their hoped-for mentors first, but successful industry leaders can and should proactively reach out to help the next generation of professionals, leaders, and business owners. Often, new and young entrepreneurs are advised to seek out a mentor. Their eagerness to learn and humility when asking for help can be a huge asset in their entrepreneurial journey. However, they shouldn’t always have to do the leg work to forge a successful mentorship. Rather than waiting for an up-and-coming professional or budding entrepreneur to contact them, established business owners and leaders can be proactive and give the next generation a leg up by sharing their experiences, insights, and assistance. There are several opportunities for successful leaders to pay it forward, and it doesn’t have to be through one-to-one mentorship (although that can provide amazing insights and opportunities for both parties). Whatever the time commitment they’re able to give, leaders can and should find ways to help the next generation as they begin their journey. Below, 15 members of Fast Company Executive Board share ways to do just that.
![8 ways companies can better support team members of color](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F06%2F8-ways-companies-can-better-support-team-members-of-color-Banner-8up-1920x1080-1.jpg&w=3840&q=75)
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Research shows that the pandemic has disproportionately affected the well-being and careers of people of color, and employers need to implement measures to mitigate that impact. Throughout the pandemic, numerous news stories have reported the outsized impact of COVID-19 on people of color—not just in terms of health equity but their overall well-being and career trajectory. While business leaders can’t control the course of the public health crisis, they can work to mitigate any negative secondary outcomes for their staff. One way to do this is to ensure that team members of color have the support they need to continue to grow in their careers and maintain a healthy work-life balance, both now and beyond the pandemic. To help business leaders achieve this, eight Fast Company Executive Board members share their insights and advice below.
![15 practical ways to build a culture of adaptability in your organization](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2021%2F06%2FFCEB-15up-EP-practical-ways.jpg&w=3840&q=75)
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A culture of adaptability has helped many organizations not only survive but thrive through the challenges of the past year and will set them up for future success. Founding and leading a business or organization comes with many unknowns, but one thing seems certain: At some point, leadership will have to guide the team through a crisis. While every crisis won’t have the global reach and severity of the COVID-19 pandemic, every crisis can cause disruption, lost momentum, and even failure—if leaders haven’t created a culture of adaptability. With the right guidance and preparation, businesses and their team members can quickly make important decisions and pivot when and as needed—even in the face of a crisis. However, adaptability doesn’t happen accidentally; it’s a skill and a mindset that must be intentionally developed and cultivated every day within an organization. Below, the members of Fast Company Executive Board share 15 practical ways leaders of any business or organization can build a culture of adaptability.
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SPARKX5
Company bio
SPARKX5 is elevating human potential within organizations through our Mental Wellness Application and Peak Performance/Resiliency training.