Andrew Roth

Member Since 2022

Andrew Roth

Global Head of Business Strategy

Meet the People

New York City Area

In addition to marketing/comms, I am also a lawyer, a corporate strategist, a data analytics entrepreneur, an integrated marketer, a digital transformation evangelist, and a father of three. At MTP, I'm responsible for setting the firm's M&A roadmap, including identifying agencies that are a strong fit for our organization, and upon a successful close, leading their integration into the network. Before my current role, I led similar functions for IPG DXTRA, IPG's marketing solutions arm that consists of 27 agencies across all marketing disciplines. I made my way to IPG after the data and brand consultancy I co-founded, Bomoda was acquired by IPG subsidiary Weber Shandwick. Before Bomoda, I spent many years as a sleep-deprived corporate strategist for Blackstone.

SKILLS

  • Corporate Strategy
  • Digital Media
  • Corporate Development

RECENT CONTENT

October 21st, 2022

Apply these 14 tips to stay financially fit in the business

Keeping a close eye on your cash flow is essential to running a successful company.

COMPANY INFO

Meet the People

Meet The People is a newly created people-centric and client-focused global marketing services holding company developed and managed by proven entrepreneurs from across the world. Meet The People combines the experience of established agencies across multiple marketing disciplines with the data-driven and digitally-enabled capabilities of industry disruptors—creating a unique approach to support large and medium-sized brands with their digital transformation initiatives.

AREA OF FOCUS

  • Marketing
  • Advertising
  • Digital Media

INDUSTRY

Marketing & advertising

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