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Anita Raj

Product Marketing SpecialistThroughPut Inc

Mannheim, Germany

Member Since December 2021


Supply Chain Management
Go to Marketing Strategy


Anita Raj is a seasoned B2B marketer with a background in engineering, and over a decade of marketing experience. She now leads Product Marketing at ThroughPut Inc, where she develops Go-to-Market Strategy, leads product launches and analyst relations. Anita’s background includes a unique combination of technical and marketing experiences in Europe, the UK, and the United States. She has expertise in cloud, machine learning, and artificial intelligence, along with leadership experience with high-growth start-ups and multi-billion-dollar enterprise companies, such as Progress Software, Dell EMC, and Infosys. More recently, she led the hyper-growth and acquisition of DataRPM by Progress. An active mentor for start-ups and aspiring product marketers, Anita resides in Germany with her husband.

Published content

Inflation and the floating fats of inventory: The perfect storm to sink bottom lines


For many businesses, excess supply and related carrying costs are not likely to subside this year. Here's why (and what you can do about it).

Soaring inventory levels: The supply chain’s next big challenge


It is critical for companies to effectively manage inventory if they want to maintain a healthy, continued cash flow.

Why CFOs and chief supply chain officers should work hand-in-glove for business growth


An intelligent and integrated approach to supply chain management—one that narrows down the right metrics to monitor while offering the maximum ROI—is key to business success.

4 ways supply-chain-driven value can help CFOs optimize capital and manage risk in 2023


In a hyperconnected global supply network consumed by unanticipated risks, CFOs need to constantly analyze and proactively mitigate short-term as well as long-term risks for continued business success.

How to build the business case for AI-powered demand planning in the cement industry


Cement demand is a moving target. The best way to master it is to get ahead of it.

Top 3 strategies for supply chain planning in the cement industry in 2022


The secret to effective demand planning lies in predicting and meeting real-time fluctuations in demand—as well as influencing it—to achieve long-term business goals while ensuring operational agility and resilience to potential market adversities.

Company details

ThroughPut Inc

Company bio is a Silicon Valley-based Supply Chain AI leader that puts Industrial Material Flow on Autopilot by leveraging existing Enterprise Data to achieve superior Business, Operations, Financial and Sustainability Results. ThroughPut’s AI-powered Supply Chain software predicts Demand, reorients Production Capacity, reassigns Warehouse Space, and reorders Materials optimally, so businesses minimize overpromising and under-delivering. By way of ThroughPut’s Supply Chain AI Orchestration software that sits on top of existing data architectures, ThroughPut improves material flow and free-cash-flow across the entire end-to-end value chain more than 5-times faster than leading contemporary solutions. The founding team is led by seasoned serial entrepreneurs with real-world AI, Supply Chain, Manufacturing, Transportation and Operational experience, from the shop-floor to the top-floor, at leading Fortune 500 Industrial Companies & pioneering Enterprise Technology companies. To learn more about ThroughPut Inc, visit



Area of focus

Supply Chain Management
Artificial Intelligence

Company size

11 - 50