Ann Woo is a Senior Director at Samsung Electronics, leading corporate citizenship in North America. In driving Samsung’s Global Corporate Citizenship vision centered on ‘Enabling People,’ Ann is responsible for the strategic development and execution of the Company’s corporate giving initiatives and employee volunteerism programs. Ann and her team also operate a range of educational programs to create more inclusive, quality learning experiences for young people so they can achieve their full potential and become the next wave of empathetic innovators to effect positive social change. Woo joined Samsung in 2005, leading Samsung’s Consumer and Market Insights (CMI) group, where she translated quantitative and qualitative data and research into concrete initiatives that drive brand growth and market presence. Prior to Samsung, Ann worked at several leading technology companies. Samsung’s Global Corporate Citizenship vision is centered on ‘Enabling People.’ Ann and her team operate a range of educational programs to create more inclusive, quality learning experiences for young people so they can achieve their full potential and become the next wave of empathetic innovators to effect positive social change. She is also responsible for the strategic development and execution of the Company’s corporate giving initiatives and employee giving/volunteerism programs. Woo joined Samsung in 2005, leading Samsung’s Consumer and Market Insights (CMI) group. She later parlayed her experience in CMI, where she translated quantitative and qualitative data and research into concrete initiatives that drive brand growth and market presence, to a role in Citizenship. Prior to Samsung, Ann worked at several leading technology companies.