FounderLegacy Launch Pad
Member Since December 2021
Hi! I'm the New York Times bestselling author of 8 books. My latest, On Good Authority: How to Prepare, Promote and Profit from a How-to Book That Makes You the Go-to Expert, will be released on 4/23/23. I'm also a 3-time TEDx speaker and talking head for GMA, The Talk and dozens of other programs. I've written for the New York Times, Time, Playboy, Vanity Fair and the Huffington Post, among many others. My podcast has been named one of the best publishing podcasts by LA Weekly, Feedburner, Podchaser and Kindlepreneur, among others. Through Legacy Launch Pad, I've overseen numerous books that have become Wall Street Journal and USA Today bestsellers—books which have helped our clients add six figures to their bottom line, sell their book rights to film producers and appear on shows like Today and Good Morning America as well as attract higher-quality clients, land speaking gigs and grow into being the leaders in their field. Find out about our services at www.legacylaunchpadpub.com/services. Not sure if you have a book in your or even want to do this? You might want to consider our book call and outline service (https://www.legacylaunchpadpub.com/call-outline). If you're looking for a bargain-basement price, we are NOT for you. But we deliver...in fact, our clients might say we OVERdeliver. See evidence here: www.legacylaunchpadpub.com/success Want to get my 5 steps to creating a life-changing book? www.legacylaunchpadpub.com/life-changing-book If you're an industry leader and already know you want to work with us, click here: www.launchpadclientform.com
Nov 22, 2023
Implement these strategies to build stronger team morale and loyalty in 2024. In today's marketplace, when it comes to attracting and retaining staff members who want to invest their time and services for the long term, trust and transparency are required every step of the way. In addition, it's even more important to ensure that potential employees and employers are in alignment during the hiring process to begin with. Fostering a workplace culture that encourages regular team communication empowers staff members to voice any concerns as needed and feel recognized when they make a valuable contribution to help their department or company move forward. Below, experts fromFast Company Executive Board share 16 strategies to help employers improve employee retention rates in the coming new year.
How do you measure the effectiveness of company initiatives and when should you switch gears? When a company's C-suite or department managers are highly invested in a new initiative to improve on a specific key performance indicator, it can be disheartening if the measurements fail to show positive results in the early stages of the plan. It's important to give it some time and careful thought before throwing in the towel, but if the pace doesn't pick up based on the goals you and your team have set, eventually you'll have to pivot and come up with a different strategy if you don't have one in mind already. Below, 10 experts from Fast Company Executive Board weigh in on their best tips for moving forward when the original plans are underperforming.
16 tips to showcase your business potential and achievements in minutes. Whether you are new to the business—trying to make a name for yourself—or a seasoned professional who wants to pivot your approach to share a new concept in the industry, networking opportunities may come and go, so they are essential and can be exciting at every point in your career. However, attending these types of events can also be intimidating or cause social anxiety if you are an introvert or extrovert who has not prepared properly to present yourself—and what you have to offer—to others. The experts at Fast Company Executive Board realize how important it is to make the most of your time at these types of events. If you want to make a good impression this time around, here, they each share one way for business professionals to create the best networking elevator pitch to get your career or a new venture off the ground effectively.
Oct 17, 2023
Business leaders discuss which type of business atmosphere fuels their drive and creativity. Since the COVID-19 pandemic began—and now in the new normal as it continues to be a part of our everyday lives—there has been plenty of debate between company leaders and their employees concerning return-to-work policies vs. hybrid or remote work. However, it's not just about where you work best, sometimes it's also about how and when you are able to thrive the most and in certain situations. That doesn't necessarily correlate with the physical space. It can also have to do with the people you engage with on a daily basis, the trust (or distrust) you have in leadership, psychological safety, and the opportunities (or lack of) to take on new assignments with the encouragement and ability to advance your professional career. Below, 13 Fast Company Executive Board members weigh in on what types of work environments help them produce the best work and why they think that is.
Aug 24, 2023
Keep your eyes on the prize by applying these 18 tips. While success is attainable at various levels in a person's career, it doesn't just happen overnight—you have to work for it. You may even hit some bumps in the road along your journey, but any thought leader who has been in the game for a long time knows that business challenges and even failures are simply a part of the learning process. Here, 18 Fast Company Executive Board members offer their advice to other professionals who are trying to reach their short-term goals of the moment—both professional and personal.
The following "strategic" patterns may push your company further away from its bottom-line business goals. If your brand's latest promotional strategy is entirely based on a trend that doesn't align with your company's core values and authenticity, then you should probably rethink your plans. You don't need to necessarily keep up with what the competition is doing. Instead, turn your attention back to what your unique customers' biggest pain points are right now. These often change, so you need to be able to adapt to the specific needs of the people you want to serve. It also means taking your time to do the proper research and letting the data drive your decision-making process so you reach your desired results in the long run. Many company marketers often struggle because they're wasting their company's time and money on the areas of advertising that don't resonate with their consumers at all. Here, 12 industry leaders from Fast Company Executive Board describe the nature of some of those pitfalls and why they should be avoided if you want to build a brand that is organically successful.
Legacy Launch Pad
We are a collective of New York Times, Wall Street Journal and USA Today bestselling authors who write for publications like the New York Times, The Huffington Post and The Daily Beast. We come from the traditional publishing world and our founder (that's me!!) is often called upon to share her knowledge from over two decades of working in the publishing industry—speaking at masterminds and events worldwide, hosting a top publishing podcast and serving as the on-air book critic for ABC/KATU Portland. At Legacy Launch Pad, we write and publish books for founders and CEOs that get them wherever they want to go, whether that's sharing their expertise on TV shows, speaking on stages, attracting more business, leaving a legacy or all of the above.