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Annette Sally

PresidentBlue Sky Agency

Atlanta Area

Member Since December 2021


Integrated Marketing
Digital Strategy


I am a strategic Marketing Leader with a passion for building things: ✦ Brands ✦ Businesses ✦ Bottom Lines. Data-led and idea-driven, I quickly diagnose organizational needs/opportunities, and provide profit-driving business solutions in Fortune 500 companies and top communications agencies. I am known for transforming brands and businesses with a philosophy of “leave it better than you found it.” ✦ LEADERSHIP: Leverages expertise as an “organizational maestro” who brings together the right ensemble of talent, skills and experience to every challenge. Curates best-in-class, cross-functional teams that meet and exceed results. ✦ INNOVATIVE: Challenges “what is” to uncover “what could be.” Employs data and insights to identify solutions and opportunities that surprise and delight. Initiates new marketing strategies meeting consumers where they are, building long-term brand love, and delivering best-in-class customer experience. ✦ RESULTS-DRIVEN: Delivers game-changing business solutions that increase stakeholder value by re-establishing competitive edge and marketplace leadership. ✦ ORGANIZATIONAL TRANSFORMATION: Empowers companies to embrace challenging and changing marketplace conditions by capitalizing on existing strengths and identifying critical need-gaps to compete and succeed. ✦BUSINESS MANAGEMENT: Institutes vision and operational leadership that grows brand and business value across diverse industries including FMCG, QSR, Retail, Healthcare, F&B/Spirits. Contact me at

Published content

Avoiding knee-jerk marketing decisions in the digital space


Social media moves quickly and you should, too—but not so fast that you put a brand's reputation in danger.

Here's how to maintain your 'peak performance mode' all week

expert panel

No matter what kind of day or week you're having, there are some simple ways to keep your energy and performance high at work. Everyone has dips in their energy and productivity. However, when you're trying to lead a business, it's tough to lose valuable work time to a slump in motivation. The key to maintaining high energy levels and positivity at work isn't resolving to "power through" the slump and burn yourself out; rather, it's about integrating small, simple habits that may help reduce the likelihood of that slump in the first place. To help you stay in optimal performance mode, a panel of Fast Company Executive Board members would like to share how they manage to keep themselves at their peak, regardless of what's happening throughout the week.

12 ideas to enhance team collaboration and communication skills

expert panel

Embolden your introverted employees to make their voices heard. When you are leading a diverse group of employees who vary in personality, learning styles, and how they participate in the business settings, it's important to tune in to their needs and make sure your entire team is feeling valued in the workplace and given ample opportunities to be heard. Developing multiple lines of communication to enable feedback from every employee on your team is ideal. Doing this will help guide your decision-making process and build on those team suggestions to move the company one step forward in the marketplace.  Below, 12 Fast Company Executive Board members share ideas to encourage introverted team members to speak up during group collaborations, or their preferred method of communication. This is key if you want to avoid always hearing from the same extroverted contributors.

15 ways to crush quarterly goals in 2022

expert panel

Setting targets can help set your team up for long-term success. In the business world, it's important to set and achieve quarterly goals if you want your company to experience success with its clients, in the marketplace, and remain in business. It's also necessary for leaders to make those milestones realistic enough for the team to attain them and avoid burnout or attrition from the heavy workload. Below, 15 Fast Company Executive Board members share their advice on how to tackle quarterly goals in 2022 without feeling overwhelmed, under pressure, and fatigued.

Company details

Blue Sky Agency

Company bio

Blue Sky Agency is the independent Atlanta agency. We’re built for brands that want a partner with courage to challenge the status quo, without bogging things down. Brands are caught in the middle of an explosion of data and technology, compounded by increasing fragmentation and decreasing attention spans. This has created a seismic shift in marketing, leaving industries scrambling for solid ground. These disruptions create complexity and complexity stalls progress. Our foundation is built to counter those challenges with clarity. We use data, research, and creativity to find the clearest, most direct path to results. Then we put it into action, with the size and agility to ensure we aren’t just keeping the pace—but setting it.


Marketing & advertising

Area of focus

Interactive & Website Development

Company size

11 - 50