Antonio Patric Buchanan

Member Since 2021

Antonio Patric Buchanan

CEO

Antonio & Paris

California

Antonio Patric Buchanan has spent his career influencing some of the world’s top brands. His career took off at Y&R Worldwide, working on American Express, Citigroup, Verizon, Evian, Disney and Club Med. He then served as senior partner on Ogilvy Worldwide’s American Express and IBM global business, with assignments in Mexico City, London, Singapore, Brazil and Sao Paolo. After heading FCB’s Global Integrated Strategy Division for clients like Lucent, Levi Strauss, 3Com, MTV, and overseeing a $370 million revenue growth, his entrepreneurial gene took control. In 1998, Antonio and his partner Paris formed bang!zoom, a global marketing strategy consultancy with offices in San Francisco Chicago and London. Their firm oversaw insight and innovation initiatives for 3Com, Lucent, BBC, Avaya, American Express, and others before selling the company to MDC Partners (a Toronto-based communications holding company). Finally, in 2003, Antonio & Paris was born. The global brand innovation & design firm has offices in San Francisco, Paris, London and Mexico City along with virtual staff around the globe. A&P has received tremendous praise and awards for the creation of innovative tools, non-orthodox qualitative and quantitative insight breakthroughs, design work and comprehensive brand initiatives. The firm’s clients include AT&T, MINI USA, Levi Strauss, ThermoFisher, Discover Card, The Franklin Institute, State Farm, Paramount Pictures, Barco/Cinionic (Belgium), Tenet Health Care, Worms Safety (France) and Evolve Biosystems to name a few. Antonio has been named one of the top creative thinkers by AdAge, named on the top innovative thinkers list for Wallpaper Magazine and one of the top 100 executives on Black Enterprise’s BE 100 list.


SKILLS

  • Brand Design and Strategy
  • Creative Problem Solving
  • Design Thinking

RECENT CONTENT

June 22nd, 2021

Creative inspiration: Anywhere and everywhere

Creativity comes from finding small things that can be expressed in big ways.

June 8th, 2021

16 ways to build a strong community around your brand

If you want to build a brand that lasts, start by creating a community of like-minded consumers and advocates of your product or service.

May 28th, 2021

15 tips to encourage vigorous (but respectful) workplace debates

Debate in the workplace is essential to collecting and considering diverse opinions, but it must be done respectfully.

May 27th, 2021

15 essential questions to ask before you seek capital for your business

Seeking capital to fund growth can come with strings attached, so it's important to ask yourself and your investors the right questions.


COMPANY INFO

Antonio & Paris

Antonio & Paris is a global brand agency obsessed with finding and injecting humanity into every interaction in order to ignite the love affair between brand and consumer. We build relationships, solve problems, and increase shareholder wealth one partnership at a time. We are inspired problem-solvers, dreamers, rebels, change evangelists, insight junkies, rule breakers, passion seekers, strategists with creative hearts, and creatives with strategic minds. Our team is passionate about delivering marketing with an informed point of view. Marketing that gets results. We are proud of our work with some of the greatest global brands including Barco, Cinionic, AT&T, Burger King, 7TRUE, Evivo, DIRECTV, MINI USA, MTV, Newell Rubbermaid, Bausch + Lomb, Ocean Alexander, Tenet Healthcare, Brookdale Senior Living. We are Antonio & Paris. You’ll be glad you met us. SERVICES BRAND IDENTITY We define and develop brands and focus on the link between thought and action. We work closely with CEOs, CMOs, and other C-suite executives to identify the key traits that will make your brand stand out and succeed. We find your passion and share it, providing white-glove branding and design services that will boost marketing initiatives, expand audiences, and ensure increased revenue. BRAND STRATEGY We are next-generation creative entrepreneurs with hands-on experience and we deliver effective results. Our strategic planners, data analysts, and brand futurists utilize the most innovative strategies to expand your shareholder wealth, market growth opportunities, consumer satisfaction, and brand longevity. BRAND EXPERIENCE We activate your marketing by developing engaging content that gets your customers excited. Our approach includes a unique blend of creative thinking and strategy, including consumer-driven research and modern twists on the classic focus group that will not only glean critical information but will also create a meaningful experience for your audience.


AREA OF FOCUS

  • Brand Marketing
  • Graphic Design
  • Consumer Research

INDUSTRY

Marketing & advertising