Member Since 2022
Assaf is a recognized expert on predictive analytics and data insights with more than 20 years of experience building scalable consumer-facing digital products. As the Co Founder, & President of Sproutt, Assaf leads the company’s product and business functions. Previously, Assaf was Chief Insights Officer at Amobee, a Singtel wholly owned subsidiary. Prior to that Assaf was the co-founder and Chief Operating Officer of Kontera, a big data marketing technology provider. Kontera was acquired by Singtel in June 2014 for $150 million. Assaf received his BS. in Computer Information Systems from San Francisco State University and his MBA from the Kellogg School of Management and Tel Aviv University.
Enterprises should take heed of these millennial expectations and consider the customer experience to be as critical as the product itself. After all, what good is a quality product if you need to jump through hoops to reach it?
Anything that requires in-person action rather than online activities should be revisited.
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