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Assaf Henkin

Co Founder & President Sproutt


Member Since January 2022


Product Management
Strategic Partnerships


Assaf is a recognized expert on predictive analytics and data insights with more than 20 years of experience building scalable consumer-facing digital products. As the Co Founder, & President of Sproutt, Assaf leads the company’s product and business functions. Previously, Assaf was Chief Insights Officer at Amobee, a Singtel wholly owned subsidiary. Prior to that Assaf was the co-founder and Chief Operating Officer of Kontera, a big data marketing technology provider. Kontera was acquired by Singtel in June 2014 for $150 million. Assaf received his BS. in Computer Information Systems from San Francisco State University and his MBA from the Kellogg School of Management and Tel Aviv University.

Published content

Why millennials are the change that the enterprise space needs


Enterprises should take heed of these millennial expectations and consider the customer experience to be as critical as the product itself. After all, what good is a quality product if you need to jump through hoops to reach it?

What enterprises can learn from insurtech companies in an increasingly digital world


Anything that requires in-person action rather than online activities should be revisited.

Company details


Company bio

The life insurance revolution has arrived. Meet Sproutt, the life insurance company dedicated to discovering and rewarding the “hidden” healthy behaviors in everyone. Forget everything you may believe about traditional life insurance companies and prepare to unearth the possibilities that come with being rewarded with the best possible life insurance that reflects your lifestyle. Every element of your life is important - from how you sleep, eat, and move; using AI technology, our Quality of Life Index (QLI) will assess these behaviors and allow us to seamlessly offer you personalized policies. Together, we love your life and honor all the qualities that make it unique. In 15 minutes, discover the seamless way to get great rates and celebrate you!



Area of focus

Artificial Intelligence

Company size

51 - 200

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