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Here's what you might be missing when it comes to attracting and retaining new audiences. In the business world, content is king. This is especially true when you're trying to capture a long-term, loyal audience of potential clients and customers who can help your company grow. But it's not just about promoting your brand of products and services. Being too salesy too soon is often a turn-off for most potential customers. If you take the time to get to know them and their company on a deeper level, you'll have a better opportunity to turn your business into one that is worthy of their long-term trust and loyalty.  To better equip content teams in the coming year, 16 experts from Fast Company Executive Board each share one detail to help them understand how to create relevant content that speaks to their potential and current customers—whether it be through the company website, social media channels, video blogs, or email newsletters.

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To cut through the clutter and win wallet share, brands must become craveable by delivering an “I gotta have that” experience. 

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To build brands that scale and endure, content creators should harness data analytics to design unique, craveable products that forge long-lasting bonds with audiences. 

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10 reasons to consider this sales and marketing tactic—especially if you are in the early stages of your organization. If you are trying to raise brand awareness by educating consumers and potential customers about the types of products and services you are offering, then it might not be a bad idea to launch a pop-up shop or kiosk location to attract more interest and reach people where they're at. When you are just starting out in business, this type of solution is convenient and affordable because there is no long-term lease commitment. It also enables companies to create a sense of urgency because its location lacks permanency. Experts from Fast Company Executive Board know all about this alternative way of doing business. Here, they discuss how this method of selling can be successful and increase the bottom line of your digital or brick-and-mortar establishment.

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Apply these tips to foster improvement in your business products and services. It's important to keep your eye on the prize when you're running a business you want to see survive. But, it's not always easy to outdo your company's biggest achievements, or implement needed improvements, year after year—especially in a tight economy.  Despite reality, however, whether your company was able to move the needle forward by an inch or a mile to reach its bottom line this past year, it's essential to highlight each moment. By doing so, you'll be able to boost employee morale and heighten productivity among your loyal team members. Here, 15 members of Fast Company Executive Board share one new thing they've already implemented or are excited about doing in the coming year to enhance their business image, company core values, and work culture!

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Business leaders share their thoughts on how to build your business the right way. Oftentimes, when business begins to pick up the pace and executives are able to maintain positive outcomes on their bottom line objectives, quarter over quarter, there's a sudden temptation to push the brand of products further to improve or expand upon its current offerings.   But depending on the economic climate in the overall industry, sometimes it's worth treading lightly and putting on the brakes to take your time and conduct further research before getting too far in over your head. Here, eight Fast Company Executive Board members offer one tip for brand leaders to carefully evaluate their existing products or services and identify opportunities for improvement or expansion.

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An economic downturn doesn’t mean consumers stop buying products.

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With the right content strategy, you can keep customers coming back to your brand time and time again. Customer loyalty is crucial for the success of any company, and one effective way to build it is through creating engaging content that resonates with customers. Content can be delivered through a variety of channels, including social media platforms, email marketing campaigns, podcasts, and more. However, with so many options available, it can be challenging for companies to determine which channels and types of content will be most effective in building customer loyalty. To help, a panel of Fast Company Executive Board members offers their best tips for creating engaging, exciting content that keeps customers interested in your brand.

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Implement these latest innovations to help your company thrive. Whether it's utilizing a bold color statement in a rebranding campaign or coming up with an innovative human-centered design that serves current and prospective clients much better, there's a lot for companies to be excited about and engaged in the upcoming years. As the competition continues to escalate, company business leaders and their creative teams need to stay ahead of the forecast so they can be one step ahead in the global market. We asked 13 leading experts from Fast Company Executive Board to share their thoughts on some of the biggest design trends on the rise and why they're so essential.

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Is your company sending the right message to your diverse target audience? You may need to do a gut check on your communication and storytelling strategies. How can advertising and marketing teams create realistic promotional ad campaigns or product or service information that gives a proper voice and shares the accurate story of the BIPOC communities their company serves?  Updating the company's digital presence, brand materials, or newsletter distributions with a range of diverse images that reflect their clients' and customers' life experience is one step in the right direction. However, it's going to take more than a minor gesture like that, so you'll have to dig deeper and go further to make a meaningful difference. Below, seven experts from Fast Company Executive Board offer their best practices to help advertising and marketing leaders to depict a better representation of their target audience members that is genuine and demonstrates true commitment to their base. 

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Business experts discuss their media communication strategies. If you're a rising brand in search of building relations with a high-profile figure on social media platforms, it may not be as difficult as you think to attract some initial attention if you approach these potential partners in the right manner. Instead of hoping that they'll possibly respond to your casual direct message, research who their official contact person is and write up a serious proposal.  But just like matrimony, it's all about the relationship and connectivity. It's an important business commitment to consider and neither party should ever take it lightly. Therefore, be honest about your intentions and see if it's a good match first before you (and the company) get involved. If you do your homework, be generous with your time, and make it less about, only you, in the end, it may end up being a tremendous win for all. Below, 12 Fast Company Executive Board members weigh in on the best approach to appeal to a social media influencer and get them on board as ambassadors to help promote what your business is offering. 

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Be calm and professional in the workplace, so you can lead your employees by example. When you are dealing with team dynamics and diverse perspectives in the workplace environment, there are bound to be occasions when team leaders or co-workers disagree over the projected plans on an assignment or a decision that was made. In these cases, it's best for everyone involved to put the conversation on pause so they can take time to reflect on what's happening and refrain themselves from overreacting on the spot. Here are 13 suggestions from Fast Company Executive Board members to help agitated colleagues focus on the business at hand without losing their cool.

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Leading business professionals offer tips to engage team members all year round. When the holiday season is over and the company is entering a slow business period, it's common for employees to become easily distracted or disengaged if there is no action plan and nothing to look forward to at work. It can also cause some staff members to feel uninspired until the next big project comes along and the business is back up and running at a normal pace. No matter what time of year it is some employees may be feeling stuck, creatively, or in a siloed state of mind. Below, 16 Fast Company Executive Board members discuss their ideas to start conversations and spark creativity and collaboration among your employees, all 12 months.

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At the end of the day, here's what truly matters to some of today's top executives and entrepreneurs. As a business leader responsible for guiding others in today's unpredictable marketplace, at times, it is crucial to step away so you can take a breath, recharge your batteries, and come back to the table with a renewed perspective, especially when it comes to finding better solutions to handle a challenging situation or satisfy a client. Doing so can also help you strategize your next move and unlock your creative mindset.  To boost employee morale and foster a more supportive working environment, managers should encourage their colleagues and the entire staff to do the same. We asked 16 experts from Fast Company Executive Board to share their biggest non-business inspirations that keep them hopeful and focused with their heads in the game.

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Try these tips to nurture current B2B or B2C relationships and attract new ones. For more than a decade, social media has quickly emerged as one of the most dynamic ways for companies to connect with their clients and address their concerns in real time.  Not only are marketing teams utilizing their ability to showcase the brand's latest products and services, other business leaders are leaning in to make themselves visible as a trusted thought leadership source in uncertain times. Below, 11 experts from Fast Company Executive Board discuss their strategies to help managers elevate their communication tactics by expanding their audience on some of their highest-performing social media channels.

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Apply these tips to engage employees throughout the entire process. When a business is being acquired by another company, it's difficult for employees to deal with the sudden change. That's why it's so important for a great leader to remain transparent and prepare its stakeholders every step of the way, in addition to negotiating the staff's needs as the sale progresses. In today's climate filled with marketplace uncertainty, dedicated employees are expecting to hear from their leaders, before external communications about company challenges are made to public at-large. Below, nine Fast Company Executive Board members are sharing their methods to approach open communication and create opportunities for a smoother transition under new management.

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Implement these 12 tips to keep your business aspirations on track without losing sight of big picture priorities. It's okay if being a serial entrepreneur is what gets your juices flowing, but it's essential to consider the right approach to maintaining numerous enterprises at one time, so you don't spread yourself too thin in the long run. Taking too many leaps at once may prevent you from focusing on how to elevate each operation to its fullest potential the first time. Here are 12 factors Fast Company Executive Board members advise other leaders to consider if they are trying to keep up with numerous business operations.

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Holding fast and spreading the word about what your company truly believes in may galvanize new partnerships and potential customers.  To establish a winning brand that has true purpose, make your company's mission personal not only to yourself but your entire team. So stand firm on the core values of your business and surround yourself with the right stakeholders who are willing to champion your brand and help execute its goals. If you're authentically passionate about providing products and services that can solve your clients' problems, your credibility as a reliable establishment in the field will continue to grow.  Below are 15 Fast Company Executive Board members to share their ideas and increase your influence in the marketplace. 

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Utilize these strategies to win over the job candidate you have your hopes on. In the fall of 2022, it's still a candidate's market. Leading employers must bring their A-game to the table if they want to compete successfully for the best talent around. But it's more than just offering to pay a higher salary or simply throwing in a few superficial perks.  And while it's true that a start-up brand may have a tougher time attracting new hires, with limited resources, compared to larger establishments in the industry, that doesn't always result in a missed opportunity to secure the right person to fill the department's needs. Now more than ever, creating a healthy, flexible, and inclusive work atmosphere is one place they can begin to build the process of developing a unique and compelling appeal in the workplace.  Here are 12 ideas, courtesy of Fast Company Executive Board experts, to keep your company on a potential employee's shortlist.

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Like any incredible tool, data-based tools are only as good as the master who wields them.

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Brands that want to capitalize on the popularity of podcasts need a solid strategy for reaching and growing an audience. Whether they're business-focused, educational or just for entertainment, podcasts have become one of the most popular content mediums in recent years. Businesses can leverage the podcast format to connect with their customers in new and exciting ways -- but it has to be done well. There are already many popular podcasts out there, so your brand must be able to differentiate itself from the rest. Below, 14 Fast Company Executive Board leaders shared their best tips for launching a successful podcast to increase your brand exposure.

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Are you meeting your clients where they're at to help them reach their ultimate goals?  As the digital marketplace continues to evolve, there are plenty of opportunities through technological advancements for leaders to gauge the customer experience and real-time behaviors.  But to ensure a brand is meeting client expectations and market standards, it's more than just collecting artificial intelligence or emailing a mass marketing survey. For companies truly aimed at staying in alignment with their base and increasing satisfaction rates, it's about developing quality products and services that actually work, and letting the clients lead the way. Here are 10 tried and true methods that Fast Company Executive Board members highly recommend and rely on to measure a greater customer experience, find solutions, and build on continuous improvement.

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Salary alone isn't enough to attract and retain top talent amid the Great Recession. You need great benefits, too. Over the course of the last few years, employees' values and priorities for their work lives have shifted. Many are searching for employers that will provide them with not only a competitive salary but comprehensive benefits that offer them balance, stability and overall well-being. As the labor pool continues to tighten, it's essential to make your business stand out to top-notch talent by providing competitive benefits, especially if your business is just starting out. To that end, 13 members of Fast Company Executive Board each described how new businesses can provide a solid benefits package for employees without breaking the bank.

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Here's how to attract and retain long-term clients. If you are thinking about launching a YouTube page to increase consumer knowledge about your products or services, it's important to focus on the key interests of your target base and deliver that content consistently. Finding a creative way to keep viewers engaged with your company through a topic you are mutually passionate about is the perfect way to demonstrate your knowledge and establish further credibility in the marketplace. In the end, the goal is to convert your social media followers into new loyal customers, but it's not so easy. To assist leaders with these efforts to grow their company's business, here are 15 reliable tips, courtesy of Fast Company Executive Board members.

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If you're worried about consumer loyalty in the current climate, apply these business tips to help your company regain its confidence and continue to grow. To remain competitive and fresh in the eyes of loyal customers, lean in a little further to focus on the clients' potential needs. You'll be one step ahead of their own anticipation. As you continue to also address their immediate issues, remember to demonstrate your company's willingness (through your actions and gestures of appreciation) to be completely present and accessible throughout every stage of their journey.  By practicing these simple methods, you'll secure their interest, enthusiasm, and excitement about your company's capabilities to sustain them over time in today's marketplace.  Below, 13 Fast Company Executive Board members are sharing their creative ideas to build multiple revenue streams and upgrade your offerings.

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When a personality trait is jeopardizing the establishment: 11 leaders weigh in on how to strike a balance that keeps your colleagues and company on track. If you do a quick Google search, one of the top 10 job interview questions is: "What are your biggest strengths?" It's an age-old question recruiters have been asking to help them determine whether to seal the deal with a potential candidate.  Making the offer to onboard a highly-qualified employee who is unafraid to take on new challenges, willing to pitch in when needed, give their all to the workplace, and demonstrates natural leadership skills, sounds like a no-brainer. But what happens when a strength suddenly turns into weakness—a major liability on the job? If colleagues are spreading themselves thinly and the company is complacent about setting up a sustainable system to enable daily workflow operations and processes to run smoothly, this is not atypical, especially when a company is thriving too quickly. Below, 11 Fast Company Executive Board members are sharing their best recommendations to ensure that the following strengths don't overwhelm your business.

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Consumer psychology 101: Apply these engagement strategies to your sales funnel process. Keeping your fingers on the pulse of what's going on inside the mind of today's consumers, in real-time, doesn't have to be a hit-or-miss situation. If you utilize the proper tools and techniques available, you'll be able to quickly identify ways to elevate the customer's journey and exceed their satisfaction.  Once you've discovered what is working, or how to make the necessary tweaks in their experience with your products or services, you'll also be on track to gaining their long-term loyalty, trust, and support when it comes to advocating for your brand. Below are 15 methods that Fast Company Executive Board members are implementing in their business practices to engage with prospects and gather key information, which leads to sales.

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Here's how to build brand ambassadors, no matter what you're selling. Getting your clients to stay on board while trying to attract a few more good ones, is never an easy task—whether you're trying to push an item that is older, dull, and irrelevant in the changing marketplace or promoting something you just launched. However, before you entertain the thought of removing a low-performing product or service from your company's portfolio altogether, experts from Fast Company Executive Board are here to advise leaders on their best strategies to put a fresh spin on your offerings that are sure to re-engage and excite a growing customer base. This promotes brand loyalty centered on your company's  mission statement and purpose.

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Follow these side-hustle business success strategies prior to stepping out on your own. Turning a part-time passion into a full-time paying career is no easy feat, especially if you are responsible for keeping the lights on through a regular 9-to-5. But maintaining your balance does not have to result in around-the-clock burnout. Make the start-up life a little easier on your grind by scaling back in certain areas of the gig business that can be outsourced or even automated. This will free up your limited time, energy, and other possible resources to focus on reaching your future entrepreneurial goals and aspirations. Based on their personal experiences and objectives, experts from Fast Company Executive Board are here to discuss some practical guidelines for turning your side hustle into a thriving and independent hit.

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Here's how to humanize the funnel conversion rate and win at relationship building.  Whether you are a seasoned business owner or just starting out in the market, it's important to realize that if you want your company to grow and have relevant longevity, you need to put the needs of potential and current customers first. It's not always about making a quick buck on the next sale or convincing your current clients to sign up for add-on products and services in the rush of the moment. Sometimes it's more appropriate to sit back and continue to get to know them even better. Figure out how best to find a solution that is the right fit for the client and not all about promoting how much your company can do for them. To help you begin an alternative approach to doing business and become more successful at retaining customers who may be willing to provide positive bonus referrals, 15 Fast Company Executive Board members chime in to share their best practices.

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Developing a growth strategy is important, but it takes the right resources and circumstances to make it work right away. If a business wants to grow, it must consistently change and adapt to meet the expectations of the market. Many growth strategies revolve around enhancing your customer's experience, whether that be through increased communication services like live chats or getting involved with non-profits they might align with. Whatever the method, having a solid growth strategy in place, and the resources to execute it, is key for any company. To that end, 14 Fast Company Executive Board members share growth strategies that work immediately and how to implement them.