Member Since 2021
Alludo
San Francisco Bay Area
Becca is an award-winning corporate communications executive. An enthusiastic brand evangelist and master storyteller, Becca is not only passionate about building high-impact programs that build market leadership, she is also a strategic advisor, trusted leader, and relationship-builder. Known for creating strategic and innovative programs that build brand clout, “influences the influencers," and drives thought leadership, Becca humanizes brands and their stories to make true impact. Becca also serves as an advisory board member to two cybersecurity startups and is the Chair of the SF Pancreatic Cancer Action Network's Marketing Communications team. Becca holds a Master of Science degree from the London School of Economics and a Master of Arts degree from the University of Southern California.
The pink tax is more than money, and it’s entirely too costly. It’s time for change.
Diversity of thought, diversity of perspective, diversity of background—and, in my case, diversity of brain function—can lead to breakthroughs and an eschewing of the status quo.
The factor that makes QR codes most ripe for hacking is also what makes them most valuable for marketers.
Smart professionals know there's always an opportunity to learn more and hone new skills in the business world.
Most organizations have specific rules and protocols workers are expected to follow, as well as carefully developed missions and visions that are intended to guide the entire team's actions. However, employees won't just blindly follow these rules if the leaders who established them aren't modeling that behavior themselves.
Even in the growing gig economy, your business can still find ways to attract and retain top talent.
Writing informative content can set you and your organization up as experts in your industry—but only if it provides real value to your audience.
Today’s consumers want to engage with the human beings behind a brand, not faceless corporations.
Why it’s time for zero trust, edge-to-edge security.
New entrepreneurs often approach their hoped-for mentors first, but successful industry leaders can and should proactively reach out to help the next generation of professionals, leaders, and business owners.
Research shows that the pandemic has disproportionately affected the well-being and careers of people of color, and employers need to implement measures to mitigate that impact.
Debate in the workplace is essential to collecting and considering diverse opinions, but it must be done respectfully.
Seeking capital to fund growth can come with strings attached, so it's important to ask yourself and your investors the right questions.
You can get a handle on whether your marketing campaigns are succeeding or stumbling by combining hard data with human feedback.
The future of automation is already here, and it's having an impact far beyond the tech industry.
Anticipating challenges rather than just reacting to them puts you a step ahead in overcoming them.
Alludo delivers global technology fueled by make-everything-easier flexibility. Our innovative, professional-caliber graphics, virtualization, and productivity solutions are used by millions of people around the world every day. Alludo is the company behind brands you know and love including Parallels, CorelDRAW, MindManager, and WinZip, with a 35+ year legacy of empowering knowledge workers with graphics, virtualization, and productivity solutions.
Technology