Member Since 2021
Becca Chambers
Alludo
San Francisco Bay Area
Becca is an award-winning corporate communications executive. An enthusiastic brand evangelist and master storyteller, Becca is not only passionate about building high-impact programs that build market leadership, she is also a strategic advisor, trusted leader, and relationship-builder. Known for creating strategic and innovative programs that build brand clout, “influences the influencers," and drives thought leadership, Becca humanizes brands and their stories to make true impact. Becca also serves as an advisory board member to two cybersecurity startups and is the Chair of the SF Pancreatic Cancer Action Network's Marketing Communications team. Becca holds a Master of Science degree from the London School of Economics and a Master of Arts degree from the University of Southern California.
SKILLS
- Communications
- Marketing Strategy
- Brand Building
RECENT CONTENT
September 16th, 2022
Business leaders, your inclusivity plan is missing something (and it’s people like me)
Diversity of thought, diversity of perspective, diversity of background—and, in my case, diversity of brain function—can lead to breakthroughs and an eschewing of the status quo.
October 6th, 2021
How marketers can get QR codes right
The factor that makes QR codes most ripe for hacking is also what makes them most valuable for marketers.
September 21st, 2021
15 simple, practical tips for learning valuable new business skills
Smart professionals know there's always an opportunity to learn more and hone new skills in the business world.
August 20th, 2021
15 ways leaders can set a bad example for their teams
Most organizations have specific rules and protocols workers are expected to follow, as well as carefully developed missions and visions that are intended to guide the entire team's actions. However, employees won't just blindly follow these rules if the leaders who established them aren't modeling that behavior themselves.
August 19th, 2021
7 smart hiring strategies to help you build a great team in the gig economy
Even in the growing gig economy, your business can still find ways to attract and retain top talent.
August 10th, 2021
16 strategies to ensure the content you’re producing has real value for your audience
Writing informative content can set you and your organization up as experts in your industry—but only if it provides real value to your audience.
July 22nd, 2021
16 ways businesses can "humanize" their brands (no matter what they sell)
Today’s consumers want to engage with the human beings behind a brand, not faceless corporations.
July 20th, 2021
Embrace remote work or prepare to lose more than top talent
Why it’s time for zero trust, edge-to-edge security.
June 23rd, 2021
15 ways successful entrepreneurs can support the next generation
New entrepreneurs often approach their hoped-for mentors first, but successful industry leaders can and should proactively reach out to help the next generation of professionals, leaders, and business owners.
June 22nd, 2021
8 ways companies can better support team members of color
Research shows that the pandemic has disproportionately affected the well-being and careers of people of color, and employers need to implement measures to mitigate that impact.
May 28th, 2021
15 tips to encourage vigorous (but respectful) workplace debates
Debate in the workplace is essential to collecting and considering diverse opinions, but it must be done respectfully.
May 27th, 2021
15 essential questions to ask before you seek capital for your business
Seeking capital to fund growth can come with strings attached, so it's important to ask yourself and your investors the right questions.
May 18th, 2021
How a 30-year old technology became an overnight success story
May 13th, 2021
Analyze the ROI of your marketing efforts with these 11 smart strategies
You can get a handle on whether your marketing campaigns are succeeding or stumbling by combining hard data with human feedback.
May 12th, 2021
10 leaders share how non-tech companies can prepare for the 'automation revolution'
The future of automation is already here, and it's having an impact far beyond the tech industry.
April 29th, 2021
Ensure a proactive mindset for you and your business with these 15 strategies
Anticipating challenges rather than just reacting to them puts you a step ahead in overcoming them.
COMPANY INFO
Alludo
Alludo delivers global technology fueled by make-everything-easier flexibility. Our innovative, professional-caliber graphics, virtualization, and productivity solutions are used by millions of people around the world every day. Alludo is the company behind brands you know and love including Parallels, CorelDRAW, MindManager, and WinZip, with a 35+ year legacy of empowering knowledge workers with graphics, virtualization, and productivity solutions.
AREA OF FOCUS
- Cyber Security
- Information Technology
- Enterprise Software
INDUSTRY
Technology