Member Since 2021
San Francisco Bay Area
Becca is an award-winning corporate communications executive with 15+ years of experience, and more than a decade focused on the cybersecurity space. An enthusiastic brand, public relations, analyst relations, social media, and customer marketing strategist, Becca is passionate about building high-impact programs that enhance reputation and build market leadership. Known for creating strategic and innovative programs that build brand clout, for evangelizing corporate messaging, for “influencing the influencers," and for driving thought leadership; Becca is also a strategic advisor, trusted leader, and relationship-builder. Becca holds a Master of Science degree from the London School of Economics and a Master of Arts degree from the University of Southern California. Becca also serves as an advisor for security startups, a Fast Company Executive Board member, and a contributor to Forbes Communications Council.
Most organizations have specific rules and protocols workers are expected to follow, as well as carefully developed missions and visions that are intended to guide the entire team's actions. However, employees won't just blindly follow these rules if the leaders who established them aren't modeling that behavior themselves.
Even in the growing gig economy, your business can still find ways to attract and retain top talent.
Writing informative content can set you and your organization up as experts in your industry—but only if it provides real value to your audience.
Today’s consumers want to engage with the human beings behind a brand, not faceless corporations.
Why it’s time for zero trust, edge-to-edge security.
New entrepreneurs often approach their hoped-for mentors first, but successful industry leaders can and should proactively reach out to help the next generation of professionals, leaders, and business owners.
Research shows that the pandemic has disproportionately affected the well-being and careers of people of color, and employers need to implement measures to mitigate that impact.
Debate in the workplace is essential to collecting and considering diverse opinions, but it must be done respectfully.
Seeking capital to fund growth can come with strings attached, so it's important to ask yourself and your investors the right questions.
You can get a handle on whether your marketing campaigns are succeeding or stumbling by combining hard data with human feedback.
The future of automation is already here, and it's having an impact far beyond the tech industry.
Anticipating challenges rather than just reacting to them puts you a step ahead in overcoming them.
Ivanti makes the Everywhere Workplace possible. In the Everywhere Workplace, employees use myriad devices to access IT applications and data over various networks to stay productive as they work from anywhere. The Ivanti Neurons automation platform connects the company’s industry-leading unified endpoint management, zero trust security and enterprise service management solutions, providing a unified IT platform that enables devices to self-heal and self-secure and empowers users to self-service. Over 40,000 customers, including 78 of the Fortune 100, have chosen Ivanti to discover, manage, secure, and service their IT assets from cloud to edge, and deliver excellent end user experiences for employees, wherever and however they work. For more information, visit www.ivanti.com and follow @GoIvanti.