Bill Kenney

Member Since 2021

Bill Kenney


Focus Lab

New Jersey

Co-Founder of Focus Lab, a global B2B Branding Agency. We work with companies that mean the world to their people but need our help to mean something to the world. Over the past decade, we've watched our clients go on to raise a combined 3 Billion+ in capital post branding engagement. We've also had the pleasure to seeing 10 client acquisitions, most notably Marketo getting acquired by Adobe for 5 Billion. Finally, we are honored to have successfully branded 12 unicorns and counting. For more visit:


  • Brand Building
  • Branding
  • Brand and Identity Design


June 8th, 2022

Considering a rebrand? Keep these 15 important factors in mind

Before you invest a lot of resources in a rebranding initiative, make sure it's worth it for your business to do so.

March 8th, 2022

B2B branding: How to get it right in the modern world 

B2B brands that execute on brand correctly are primed to win, but it will take some healthy self-awareness and courage.  

November 16th, 2021

The impacts of color on a brand

Color infuses depth and life. It can support the larger brand story, unite the visual identity, and deliver a mood per millisecond in a way that sometimes only color can do.

October 12th, 2021

Why best-in-class brands lead with story

A brand without a clear story and resulting position leaves its customers filling in the gaps.


Focus Lab

Focus Lab is an established B2B Brand Agency helping companies resonate with their customers and stand out as industry leaders. Their client list includes names such as Marketo, Netflix, Shopify, and Adobe.


  • Branding
  • Brand Strategy
  • Brand Identity


Creative design