Member Since 2021
Co-Founder of Focus Lab, a global B2B Branding Agency. We work with companies that mean the world to their people but need our help to mean something to the world. Over the past decade, we've watched our clients go on to raise a combined 3 Billion+ in capital post branding engagement. We've also had the pleasure to seeing 10 client acquisitions, most notably Marketo getting acquired by Adobe for 5 Billion. Finally, we are honored to have successfully branded 12 unicorns and counting. For more visit: focuslab.agency
This is the time to buckle down and invest in the foundation of your company—your brand—so you can take full advantage of the brighter skies ahead.
Before you invest a lot of resources in a rebranding initiative, make sure it's worth it for your business to do so.
B2B brands that execute on brand correctly are primed to win, but it will take some healthy self-awareness and courage.
Color infuses depth and life. It can support the larger brand story, unite the visual identity, and deliver a mood per millisecond in a way that sometimes only color can do.
A brand without a clear story and resulting position leaves its customers filling in the gaps.
Consistency across your brand is paramount.
Brand is where the secret power lies.
To achieve lasting success, company owners and leaders must learn how to establish long-term relationships with customers.
Your brand is the entire ecosystem around your company that leads to a feeling or perception in the eyes or hearts of your customers.
It's never been more important for leaders to show their team members their appreciation than in the past several months—and there are many ways to do it.
If you want to build a brand that lasts, start by creating a community of like-minded consumers and advocates of your product or service.
Hiring a truly diverse workforce begins with looking in all the right places for talent.
Success in the modern business world depends on developing an authentic, genuine brand that makes customers feel understood and appreciated.
Focus Lab is an established B2B Brand Agency helping companies resonate with their customers and stand out as industry leaders. Their client list includes names such as Marketo, Netflix, Shopify, and Adobe.