Bill Kenney

Member Since 2021

Bill Kenney


Focus Lab

New Jersey

Co-Founder of Focus Lab, a global B2B Branding Agency. We work with companies that mean the world to their people but need our help to mean something to the world. Over the past decade, we've watched our clients go on to raise a combined 3 Billion+ in capital post branding engagement. We've also had the pleasure to seeing 10 client acquisitions, most notably Marketo getting acquired by Adobe for 5 Billion. Finally, we are honored to have successfully branded 12 unicorns and counting. For more visit:


  • Brand Building
  • Branding
  • Brand and Identity Design


September 16th, 2021

When is the right time to rebrand?

Consistency across your brand is paramount.

August 12th, 2021

Rushing your rebrand is risky business

Brand is where the secret power lies.

July 6th, 2021

12 metrics to measure the effectiveness of your company's customer relations

To achieve lasting success, company owners and leaders must learn how to establish long-term relationships with customers.

June 29th, 2021

Branding is more than a logo

Your brand is the entire ecosystem around your company that leads to a feeling or perception in the eyes or hearts of your customers.


Focus Lab

Focus Lab is an established B2B Brand Agency helping companies resonate with their customers and stand out as industry leaders. Their client list includes names such as Marketo, Netflix, Shopify, and Adobe.


  • Branding
  • Brand Strategy
  • Brand Identity


Creative design