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Bill Kenney

CEOFocus Lab

New Jersey

Member Since March 2021


Brand Building
Brand and Identity Design


Co-Founder of Focus Lab, a global B2B Branding Agency. We work with companies that mean the world to their people but need our help to mean something to the world. Over the past decade, we've watched our clients go on to raise a combined 3 Billion+ in capital post branding engagement. We've also had the pleasure to seeing 10 client acquisitions, most notably Marketo getting acquired by Adobe for 5 Billion. Finally, we are honored to have successfully branded 12 unicorns and counting. For more visit:

Published content

How your brand can build resilience during a recession


This is the time to buckle down and invest in the foundation of your company—your brand—so you can take full advantage of the brighter skies ahead.

Considering a rebrand? Keep these 15 important factors in mind

expert panel

Before you invest a lot of resources in a rebranding initiative, make sure it's worth it for your business to do so. Rebranding your business is a big decision that involves many different moving parts. A rebrand can mean anything from redesigning your webpage or launching a new product, to repositioning yourself in the market. Because of the time, money and energy involved in a rebrand, it's important first to consider whether rebranding is a necessary step for your business. What are you trying to change? Who are you changing for? To help you answer these questions, a panel of Fast Company Executive Board members shared some important factors to consider before a rebrand.

B2B branding: How to get it right in the modern world 


B2B brands that execute on brand correctly are primed to win, but it will take some healthy self-awareness and courage.  

The impacts of color on a brand


Color infuses depth and life. It can support the larger brand story, unite the visual identity, and deliver a mood per millisecond in a way that sometimes only color can do.

Why best-in-class brands lead with story


A brand without a clear story and resulting position leaves its customers filling in the gaps.

When is the right time to rebrand?


Consistency across your brand is paramount.

Company details

Focus Lab

Company bio

Focus Lab is an established B2B Brand Agency helping companies resonate with their customers and stand out as industry leaders. Their client list includes names such as Marketo, Netflix, Shopify, and Adobe.


Creative design

Area of focus

Brand Strategy
Brand Identity

Company size

11 - 50

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