Member Since 2021
Bill Kenney
Focus Lab
New Jersey
Co-Founder of Focus Lab, a global B2B Branding Agency. We work with companies that mean the world to their people but need our help to mean something to the world. Over the past decade, we've watched our clients go on to raise a combined 3 Billion+ in capital post branding engagement. We've also had the pleasure to seeing 10 client acquisitions, most notably Marketo getting acquired by Adobe for 5 Billion. Finally, we are honored to have successfully branded 12 unicorns and counting. For more visit: focuslab.agency
SKILLS
- Brand Building
- Branding
- Brand and Identity Design
RECENT CONTENT
August 25th, 2022
How your brand can build resilience during a recession
This is the time to buckle down and invest in the foundation of your company—your brand—so you can take full advantage of the brighter skies ahead.
June 8th, 2022
Considering a rebrand? Keep these 15 important factors in mind
Before you invest a lot of resources in a rebranding initiative, make sure it's worth it for your business to do so.
March 8th, 2022
B2B branding: How to get it right in the modern world
B2B brands that execute on brand correctly are primed to win, but it will take some healthy self-awareness and courage.
November 16th, 2021
The impacts of color on a brand
Color infuses depth and life. It can support the larger brand story, unite the visual identity, and deliver a mood per millisecond in a way that sometimes only color can do.
October 12th, 2021
Why best-in-class brands lead with story
A brand without a clear story and resulting position leaves its customers filling in the gaps.
September 16th, 2021
When is the right time to rebrand?
Consistency across your brand is paramount.
August 12th, 2021
Rushing your rebrand is risky business
Brand is where the secret power lies.
July 6th, 2021
12 metrics to measure the effectiveness of your company's customer relations
To achieve lasting success, company owners and leaders must learn how to establish long-term relationships with customers.
June 29th, 2021
Branding is more than a logo
Your brand is the entire ecosystem around your company that leads to a feeling or perception in the eyes or hearts of your customers.
June 15th, 2021
Sharing the love: 15 business leaders share great ways to support your team members
It's never been more important for leaders to show their team members their appreciation than in the past several months—and there are many ways to do it.
June 8th, 2021
16 ways to build a strong community around your brand
If you want to build a brand that lasts, start by creating a community of like-minded consumers and advocates of your product or service.
June 3rd, 2021
Revealing your new brand: How to do it right
May 19th, 2021
10 smart recruiting strategies for reaching a truly diverse talent pool
Hiring a truly diverse workforce begins with looking in all the right places for talent.
May 4th, 2021
15 leaders share secrets to creating an authentic brand that inspires connections
Success in the modern business world depends on developing an authentic, genuine brand that makes customers feel understood and appreciated.
COMPANY INFO
Focus Lab
Focus Lab is an established B2B Brand Agency helping companies resonate with their customers and stand out as industry leaders. Their client list includes names such as Marketo, Netflix, Shopify, and Adobe.
AREA OF FOCUS
- Branding
- Brand Strategy
- Brand Identity
INDUSTRY
Creative design