Billee Howard

Member Since 2022

Billee Howard

Co-Founder/CEO

BRANDthrō

New York City Area

Billee Howard is Founder + CEO of BRANDthro. She has a strategic vision around why customer experience is the new battle ground and improved emotional intelligence is the number one catalyst for growth and improved business performance. Billee has a 20 plus year track record of positioning brands as world class innovators that transcend their respective industries to embody best-in-class business leadership. Critical to her success has been a long standing legacy of working with the C-Suite to use cultural insights to inform and direct the future of business and brand. Billee has a book dedicated to the study of the sharing economy called WE-Commerce. She is a senior contributor on the Forbes CMO network where she instigates conversations with the C-Suite to uncover the emerging trends facing the future of marketing, data and customer advocacy. Her column is a must read for senior leadership at today’s top companies who are seeking the right mix of algorithmic brand and human touch. She has also served as an influencer and futurist for IBM.

SKILLS

  • Market Research
  • SaaS
  • Brand Building

RECENT CONTENT

April 25th, 2023

Brand eQ powered by data science removes cognitive bias and activates empathy in customer experience at scale

Brand eQ powered by data science removes cognitive bias and activates empathy in customer experience at scale.

November 7th, 2022

13 ways to strengthen your company's market optimization resources 

Build a better business blueprint for higher-performance ratings and greater reach.

July 14th, 2022

14 tips to regaining a client's trust

Your ability to listen to and address their needs (attentively) is essential.  

June 21st, 2022

If you’re still using emojis to power your brand’s emotional intelligence, you shouldn't be

Imagine having an emotional GPS tell you how every part of a brand experience will make each customer feel before it’s built.

June 1st, 2022

13 ways to create memorable ad campaigns that build business

Here's how to stand out in a noisy marketplace.

COMPANY INFO

BRANDthrō

BRANDthrō is an enterprise insights SaaS platform designed to bring emotional intelligence to scale. We work with senior leaders looking to add emotional contextualization to first and zero party data to create individualized customer buyer journeys. Our mission is to add an emotional element to every aspect of marketing and messaging with an eye on making 1:1 commercial intimacy possible.

AREA OF FOCUS

  • Market Research
  • SaaS
  • Brand Marketing

INDUSTRY

Marketing & advertising

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