Member Since April 2022
Billee Howard is Founder + CEO of BRANDthro. She has a strategic vision around why customer experience is the new battle ground and improved emotional intelligence is the number one catalyst for growth and improved business performance. Billee has a 20 plus year track record of positioning brands as world class innovators that transcend their respective industries to embody best-in-class business leadership. Critical to her success has been a long standing legacy of working with the C-Suite to use cultural insights to inform and direct the future of business and brand. Billee has a book dedicated to the study of the sharing economy called WE-Commerce. She is a senior contributor on the Forbes CMO network where she instigates conversations with the C-Suite to uncover the emerging trends facing the future of marketing, data and customer advocacy. Her column is a must read for senior leadership at today’s top companies who are seeking the right mix of algorithmic brand and human touch. She has also served as an influencer and futurist for IBM.
Nov 14, 2023
Look for predictive and quantifiable emotional intelligence to emerge as among the most critical new currencies driving business forward in 2024.
Apr 25, 2023
Brand eQ powered by data science removes cognitive bias and activates empathy in customer experience at scale.
Build a better business blueprint for higher-performance ratings and greater reach. If you're finding it difficult to keep your company growing at a steady rate, then it's time to rethink your current strategy to optimize business influence in the marketplace. Humanizing your brand, through content that relates to where your target clients and consumers are, is a great way to build and secure better relations for the long term. However, you'll also want to take a closer look at the data to analyze which tools need to be put into place to help the company produce the best outcomes. Below, 13 Fast Company Executive Board members share their advice to help leaders achieve their goals faster.
Jul 14, 2022
Your ability to listen to and address their needs (attentively) is essential. If you're stressing about the potential of losing a longtime customer who may be eyeing a competing brand, take a breath, think it through, and then open the lines of communication quickly—before it's too late. There may still be time to come up with a plan if you discuss the matter (preferably in person) to demonstrate that you care about solving any frustrations about their journey. Allowing the client to feel heard and revisiting their initial goals and reasoning for partnering with your company in the first place is a great starting point to redirect their trust in you and secure a better relationship on the road to recovery. Below, 14 Fast Company Executive Board members share ideas to retain and engage existing customers who may indicate they're on their way out.
Jun 21, 2022
Imagine having an emotional GPS tell you how every part of a brand experience will make each customer feel before it’s built.
Here's how to stand out in a noisy marketplace. Running an effective advertising campaign is more than saying the right words to get people to buy into your products, services, and what your brand is all about. If you want to make the most of your marketing investment, then focus on the pulse of consumer behavior patterns and where they need the most attention. In addition, connecting emotionally and socially with your target audience members will keep them coming back to your brand everytime if you continue to share a purpose that they can relate to wholeheartedly. Below, 13 Fast Company Executive Board members share some best practices of how you can implement more creativity in your promotions and bring targeted audience members together who will support you every time.
BRANDthrō is an enterprise insights SaaS platform designed to bring emotional intelligence to scale. We work with senior leaders looking to add emotional contextualization to first and zero party data to create individualized customer buyer journeys. Our mission is to add an emotional element to every aspect of marketing and messaging with an eye on making 1:1 commercial intimacy possible.