Member Since 2022
New York City Area
Billee Howard is Founder + CEO of BRANDthro. She has a strategic vision around why customer experience is the new battle ground and improved emotional intelligence is the number one catalyst for growth and improved business performance. Billee has a 20 plus year track record of positioning brands as world class innovators that transcend their respective industries to embody best-in-class business leadership. Critical to her success has been a long standing legacy of working with the C-Suite to use cultural insights to inform and direct the future of business and brand. Billee has a book dedicated to the study of the sharing economy called WE-Commerce. She is a senior contributor on the Forbes CMO network where she instigates conversations with the C-Suite to uncover the emerging trends facing the future of marketing, data and customer advocacy. Her column is a must read for senior leadership at today’s top companies who are seeking the right mix of algorithmic brand and human touch. She has also served as an influencer and futurist for IBM.
Your ability to listen to and address their needs (attentively) is essential.
Imagine having an emotional GPS tell you how every part of a brand experience will make each customer feel before it’s built.
Here's how to stand out in a noisy marketplace.
BRANDthrō is an enterprise insights SaaS platform designed to bring emotional intelligence to scale. We work with senior leaders looking to add emotional contextualization to first and zero party data to create individualized customer buyer journeys. Our mission is to add an emotional element to every aspect of marketing and messaging with an eye on making 1:1 commercial intimacy possible.
Marketing & advertising