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Blake DeCola

SVP, Client PartnershipsBrado

St. Louis, MO

Member Since February 2022

Skills

Digital Media
Advertising
Digital Strategy

About

Senior Vice President at Brado. Blake joined Brado from Publicis-owned Epsilon, where he helped lead an eight-figure division focused on delivering data-driven digital solutions to brands. Blake helps business development reach strategic and revenue growth goals, while also enhancing the company's digital and programmatic offerings.

Published content

Here's how business owners can address critical customer concerns

expert panel

Clients and customers are the lifeblood of company growth, so be willing to resolve differences amicably and meet them where they're at. In the business environment, it's impossible to please everyone all of the time. But when it comes to satisfying and dealing with your own clients and customers, they're always a way to come up with a practical solution to serve the best interest of each party. Being an active listener, who is able to keep calm and professional, no matter what customer challenge they are facing, will move the conversation forward in a positive direction and potentially help salvage the relationship.  Below, 14 Fast Company Executive Board members are sharing their best solutions to make disgruntled clients feel valued and increase satisfaction rates.

Game on: Advertising reimagined for the gaming world

article

Ad spending tied to gaming is still relatively small compared to the total spent on digital advertising. However, its growth rate is strong, and its potential is nothing less than staggering.

Anxious about public speaking in the workplace? 

expert panel

Here are 15 tips to boost your confidence level and communication skills. Whether you are just starting out as the founder of a new small business, or a C-level executive leading staff members in a corporate setting, commanding the crowd's attention during a monthly staff meeting or a yearly business conference engagement, can be intimidating for some. To overcome the fear of presenting ideas among your peers in a public workspace, continue to participate and practice at low-stakes events with every opportunity that comes your way. By doing so, you'll become a skilled, sought-after, and successful thought leader in no time.  Below, 15 Fast Company Executive Board members share their best techniques to help leaders reduce the signs of nervousness and deliver effectively during virtual (or on-site) discussions.

Here's how to build a successful power team at work

expert panel

Every single person on your team—in the early days—needs to have an entrepreneurial spirit. If you want to launch a growing business and be successful, it's important to create a strong mission statement and surround yourself with folks who are willing to put in the work because they're passionate about what they do. Business leaders should also look for people who can carry out core values and continue to foster a positive company culture that lives up to the brand that the founder envisions.  It may be difficult to obtain the best talent in the market, so start with the peers in your network who respect what you're already doing and are happy to support what you stand for. Below, 11 expert panelists from Fast Company Executive Board suggest other leading traits business owners and managers should think about when they are trying to match a job candidate within their company. 

Company details

Brado

Company bio

Brado is the insight-to-activation marketing firm, launching the new in health with insight-driven, digital-centric precision. We help brands Get In Front™ – in front of their customers’ wants, their competition, and our rapidly changing world. What makes Brado unique is our ability to combine multiple data points with empathy, creating an understanding of your audience never before possible. You will know what your customers want before they do, allowing us to engage with your customers on their terms – when they want you, where they want you, and how they want you. Our approach moves brands seamlessly from insight to activation, continuously delivering insight-driven, digital-centric strategies and content. WE BELIEVE: We must value the individual. Work and life can be synergistic and should not be at odds. The joy and renewal you get from each source must fuel the other. We must respect and trust each other. Our clients place their trust in us. We place our trust in one another. Our work must have impact. We want to provide every team member the opportunity to do the very best work of their career. We must live our values. Our five values – People, Commitment, Impact, Aspiration, and Trustworthiness – are the inspiration for our framework and the measure of success. We hold ourselves and each other accountable for upholding and celebrating these values. Brado serves clients around the world with nearly 200 team members from our offices in St. Louis, Chicago, and Orange County.

Industry

Marketing & advertising

Area of focus

Digital Marketing
Digital Landscape
Brand Development

Company size

51 - 200