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Brendan Coughlin

Vice Chairman, Head of Consumer BankingCitizens

Boston, MA

Member Since March 2023


Product Management,
Business Strategy


Brendan Coughlin was named head of the Consumer Bank at Citizens in January 2020. He oversees more than $5 billion in revenue and 12,000 colleagues. After taking the role, he successfully navigated its 1,200 branches through the pandemic, led acquisitions to propel Citizens into the New York market, and has more than doubled its customer base. Throughout 18 years at Citizens, he has built some of the bank’s most innovative offerings, including an industry-leading consumer financing solution.

Published content

How Gen Z is poised to redefine retail banking


Gen Z is defining our financial future just as we are empowering theirs.

Is your small business financially fit for the future? 

expert panel

20 tips to set your new company up for success in the marketplace. As a company leader, you may be confident about your organization's ability to meet consumer demands and thrive at meeting your quarterly goals on a regular basis right now. But if you don't have a systematic approach to coming up with ways to keep your business financially fit, you'll be setting your company and team up for failure in the event of unforeseen circumstances. For example, an unsteady economy. Your numbers may look good on paper but regulating your KPI metrics in real-time is essential to generate a true measure of financial success.  Below, 20 Fast Company Executive Board members share one piece of advice that aspiring business leaders or small business owners should consider when it comes to understanding the importance of financial management and planning for longevity in any industry.

Company details


Company bio

At Citizens, we recognize that the journey to accomplishment is no longer linear and that individuals are made of all they have done and all they are going to do. As one of the oldest and largest financial services firms in the United States with a history dating back to 1828, we’re committed to providing solutions and expertise that support our customers, clients, colleagues, and communities in what’s next on their own unique journey.


Corporate leadership

Area of focus

Financial Services

Company size

10,001 plus