Member Since March 2023
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About
Brendan Coughlin was named head of the Consumer Bank at Citizens in January 2020. He oversees more than $5 billion in revenue and 12,000 colleagues. After taking the role, he successfully navigated its 1,200 branches through the pandemic, led acquisitions to propel Citizens into the New York market, and has more than doubled its customer base. Throughout 18 years at Citizens, he has built some of the bank’s most innovative offerings, including an industry-leading consumer financing solution.
Brendan Coughlin
Published content
article
Aug 25, 2023
Gen Z is defining our financial future just as we are empowering theirs.
expert panel
20 tips to set your new company up for success in the marketplace. As a company leader, you may be confident about your organization's ability to meet consumer demands and thrive at meeting your quarterly goals on a regular basis right now. But if you don't have a systematic approach to coming up with ways to keep your business financially fit, you'll be setting your company and team up for failure in the event of unforeseen circumstances. For example, an unsteady economy. Your numbers may look good on paper but regulating your KPI metrics in real-time is essential to generate a true measure of financial success. Below, 20 Fast Company Executive Board members share one piece of advice that aspiring business leaders or small business owners should consider when it comes to understanding the importance of financial management and planning for longevity in any industry.
Company details
Citizens
Company bio
At Citizens, we recognize that the journey to accomplishment is no longer linear and that individuals are made of all they have done and all they are going to do. As one of the oldest and largest financial services firms in the United States with a history dating back to 1828, we’re committed to providing solutions and expertise that support our customers, clients, colleagues, and communities in what’s next on their own unique journey.