Bryan Goodpaster

Member Since 2023

Bryan Goodpaster

VP Foresight and Cultural Strategy

Marks

Cincinnati, Ohio Area

Bryan Goodpaster leads Marks’ Foresight practice as Vice President of Foresight and Cultural Strategy. Identifying how culture informs the consumer problem that sits behind the business problem, he helps our most ambitious clients connect their brand’s ethos with the emerging culture. Ultimately, at Marks we believe cultural relevancy is foundational to any modern brand’s ability connect with consumers in truly meaningful ways.

SKILLS

  • Forecasting
  • Innovation & Growth
  • Brand Design and Strategy

RECENT CONTENT

May 2nd, 2023

20 tips to elevate build readership and online subscription base

Business leaders discuss their best practices.

April 4th, 2023

Here's how to respectfully respond to public scrutiny

In today's hyper-connected world, it's easy for criticisms and negative comments to spread like wildfire, potentially damaging your reputation and credibility.

COMPANY INFO

Marks

Marks is a global creative platform at the collision of creativity, culture, and technology — accelerating meaningful impact for the world's most ambitious brands.

AREA OF FOCUS

  • Innovation Management
  • Content
  • Brand Marketing

INDUSTRY

Creative design

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