Do I Qualify?
Bryan Goodpaster's avatarPerson

Bryan Goodpaster

VP Foresight and Cultural StrategyMarks

Cincinnati, OH

Member Since February 2023

Skills

Forecasting
Innovation & Growth
Brand Design and Strategy

About

Bryan Goodpaster leads Marks’ Foresight practice as Vice President of Foresight and Cultural Strategy. Identifying how culture informs the consumer problem that sits behind the business problem, he helps our most ambitious clients connect their brand’s ethos with the emerging culture. Ultimately, at Marks we believe cultural relevancy is foundational to any modern brand’s ability connect with consumers in truly meaningful ways.

Published content

Are you confident or concerned about the future of AI in business?

expert panel

11 considerations to keep in mind as leaders reimagine their company's automotive strategies and mission to improve workflow processes and operations. As a business owner or leader, what are your biggest concerns about the future of AI and its impact on your industry? With the evolution of automation and machine learning tools becoming more and more powerful, many company professionals have voiced their opinions over the past several years—some in favor and some opposed.  There is also a fear of being left behind before it's too late. Below, 11 thought leaders from Fast Company Executive Board point out several factors that every leader should consider. They also weigh in on maintaining a better balance between the use of formulaic AI data and the human touch to monitor and inform the right decision-making process to enhance an organization's brand awareness through its consistent, authentic messaging.

20 tips to elevate build readership and online subscription base

expert panel

Business leaders discuss their best practices. In today's marketplace, there's no way around it, no matter what the industry—content rules. But when it comes to attracting new clients and retaining longtime customers, how do you grab their attention without losing their interest every time? Doing so can be hit or miss. It's one thing to simply create general content and it's another to genuinely engage your audience and give them something to look forward to watching and reading on a regular basis. Whether it's a brand newsletter, a company social channel, or a new business podcast, members from Fast Company Executive Board have plenty of experience. They are here to explain 20 methods to encourage your target base to read, watch, hit the subscribe button, and share.

Here's how to respectfully respond to public scrutiny

expert panel

In today's hyper-connected world, it's easy for criticisms and negative comments to spread like wildfire, potentially damaging your reputation and credibility. Being a company leader who is also a public speaker or author of books and articles comes with its own set of challenges. One of the biggest challenges is dealing with public scrutiny, especially when someone doesn't agree with your professional viewpoint or is upset about what you said. To help leaders face this situation head-on, a group of Fast Company Executive Board members explores some strategies for handling public scrutiny and saving face when dealing with criticism or backlash. Whether you're a seasoned public speaker or a new author, these tips can help you navigate the rough waters of public scrutiny and emerge stronger and more successful.

Company details

Marks

Company bio

Marks is a global creative platform at the collision of creativity, culture, and technology — accelerating meaningful impact for the world's most ambitious brands.

Industry

Creative design

Area of focus

Innovation Management
Content
Brand Marketing