Member Since 2021
Phoenix, Arizona Area
Chad Engelgau serves as Acxiom’s President and Chief Executive Officer, providing strategic leadership to the organization, which focuses on helping brands better use data, identity and technology solutions to understand people and create growth for their businesses. Chad is a founding member of Acxiom’s IDEA (Inclusion, Diversity, Equity and Awareness) Council and the executive sponsor for two of Acxiom’s Business Resource Groups, Acxiom Women LEAD and Acxiom Black Employee Network. He also serves on the board of directors for the Ad Council and is a member of the Ad Council Audit Committee. Previously, Chad served as Global Chief Data Strategist at Kinesso, the marketing intelligence unit of The Interpublic Group of Companies, Inc. (IPG), Acxiom’s parent company. Chad joined Kinesso after spending 13 years at Acxiom, where he held a variety of key leadership roles, including Chief Marketing Officer and Head of Strategy. Over his tenure he was responsible for leading data and identity product management and strategy as well as product marketing. Before joining Acxiom, Chad spent nine years at Dell Inc., rising from product engineering manager to corporate strategist for the Texas-based technology company. Prior to his years at Dell, Chad held various product management and technical roles at other enterprise companies.
Forging successful connections at trade shows requires a solid strategy for attracting and retaining the attention of prospects.
Apply these tips to keep employees motivated without comparing themselves.
While DCRs seem like the latest three-letter acronym to storm the marketing landscape, let's make sense of the hype and distill fact from fiction.
Don't turn your back on the naysayers—there's always room for growth.
How do you know which CDP solution to choose? Here’s what the C-suite needs to know.
Leaders (and their teams) can see significant benefits from participating in industry social settings.
Greater engagement with the corporate sustainability movement can serve your brand, its employees and its customers.
Being able to stay consistent with your strategic approach to meeting goals is key when it comes to navigating data variables.
Here's how to finesse supply chain demands in a low market.
Finding a balance between work projects and personal pursuits can be challenging, but these practical strategies can help.
At its core, identity is the ability to recognize people—customers and prospects—across channels and devices.
The business world demands constant innovation, but when is the right time to unveil your "latest and greatest" ideas?
In 2022, the question for your brand is: How do you serve, satisfy, and delight your customers?
We enable people-based marketing everywhere through a simple, open approach to connecting systems and data to drive better customer experiences for people and greater ROI for business. A leader in identity, customer data management and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.
Marketing & advertising