Chad Engelgau

Member Since 2021

Chad Engelgau

CEO and President

Acxiom

Phoenix, Arizona Area

Chad Engelgau serves as Acxiom’s President and Chief Executive Officer, providing strategic leadership to the global organization, which focuses on helping brands better use data, identity and technology solutions to understand people and create growth for their businesses. Chad is a founding member of Acxiom’s IDEA (Inclusion, Diversity, Equity and Awareness) Council and the executive sponsor for two of Acxiom’s Business Resource Groups, Acxiom Women LEAD and Acxiom Black Employee Network. He also serves on the board of directors for the Ad Council and is a member of the Ad Council Audit Committee. Previously, Chad served as Global Chief Data Strategist at Kinesso, the marketing intelligence unit of The Interpublic Group of Companies, Inc. (IPG), Acxiom’s parent company. Chad joined Kinesso after spending 13 years at Acxiom, where he held a variety of key leadership roles, including Chief Marketing Officer and Head of Strategy. Over his tenure he was responsible for leading data and identity product management and strategy as well as product marketing. Before joining Acxiom, Chad spent nine years at Dell Inc., rising from product engineering manager to corporate strategist for the Texas-based technology company. Prior to his years at Dell, Chad held various product management and technical roles at other enterprise companies.


SKILLS

  • Product Management
  • Strategy
  • Analytics

RECENT CONTENT

April 4th, 2023

Here's how to respectfully respond to public scrutiny

In today's hyper-connected world, it's easy for criticisms and negative comments to spread like wildfire, potentially damaging your reputation and credibility.

April 3rd, 2023

How to write internal communications employees will actually read

If you don't want your team's eyes to glaze over every time they see an email from you in their inbox, then apply these internal communication strategies from leading experts.

March 30th, 2023

15 webinar best practices to increase customer engagement

A successful webinar will engage, educate and possibly persuade its target audience and keep the host top of their mind for their future needs.

March 29th, 2023

14 ways to engage customers at a pop-up shop or kiosk

Strike up a conversation that builds consumer trust about what your company stands for before you start pitching your product or service.


COMPANY INFO

Acxiom

We enable people-based marketing everywhere through a simple, open approach to connecting systems and data to drive better customer experiences for people and greater ROI for business. A leader in identity, customer data management and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.


AREA OF FOCUS

  • Direct Marketing
  • Digital Marketing
  • Cloud Management

INDUSTRY

Marketing & advertising