Member Since September 2021
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About
Chad Engelgau serves as Acxiom’s President and Chief Executive Officer, providing strategic leadership to the global organization, which focuses on helping brands better use data, identity and technology solutions to understand people and create growth for their businesses. Chad is a founding member of Acxiom’s IDEA (Inclusion, Diversity, Equity and Awareness) Council and the executive sponsor for two of Acxiom’s Business Resource Groups, Acxiom Women LEAD and Acxiom Black Employee Network. He also serves on the board of directors for the Ad Council and is a member of the Ad Council Audit Committee. Previously, Chad served as Global Chief Data Strategist at Kinesso, the marketing intelligence unit of The Interpublic Group of Companies, Inc. (IPG), Acxiom’s parent company. Chad joined Kinesso after spending 13 years at Acxiom, where he held a variety of key leadership roles, including Chief Marketing Officer and Head of Strategy. Over his tenure he was responsible for leading data and identity product management and strategy as well as product marketing. Before joining Acxiom, Chad spent nine years at Dell Inc., rising from product engineering manager to corporate strategist for the Texas-based technology company. Prior to his years at Dell, Chad held various product management and technical roles at other enterprise companies.
Chad Engelgau
Published content
expert panel
Your brand may be selling itself short by remaining socially distant. Here's how to reconnect with customers and maintain their loyalty. As the virtual e-commerce system continues to evolve, brand leaders can no longer afford to sit on the sidelines if they want to see their companies thrive. That is why it is so important to actively engage with current and potential customers in the digital spaces they rely on to keep them informed about how your business can make a difference in their lives and meet their needs. If you're beginning to feel a disconnect between your audience and want to reestablish a stronger bond by elevating your efforts in brand awareness, here are 14 strategies from Fast Company Executive Board members to help start you off. You may need to catch up in some areas, but by applying these tips of the trade, you'll learn to be better engaged in the digital community and drive business impact to its highest capacity.
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Here are 12 reasons why equity and inclusion methods must move up another notch (the C-suite level) to reach desired outcomes and develop trustworthy employer-employee-consumer relationships. One of the reasons well-intentioned DEI initiatives often fall by the wayside in some work environments is because of the lack of full resources, expertise, and support that is required to keep them on the top of a company's agenda. Introducing new strategies to address DEI shortcomings may sound good on paper during the initial push, but if the leadership team is unwilling or unable to provide the proper expectations, communications, and training as it relates to the company's core values and objectives, their efforts will continue to come up short. To ensure DEI is given the attention it needs, 12 experts from Fast Company Executive Board each share their thoughts on why equity and inclusion efforts should be moved out of the HR department and elevated to C-level decision-makers instead.
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Is your business team getting the most ROI from this growing technology? If not, lean in to explore these additional benefits. As the uptick in generative AI continues to be at the forefront of company workflow in many cases, it's not only relied upon for the efficiency of data and daily tasks, it's also useful to boost brand creativity that will lead to increased growth and a brighter future for the establishment. To help business teams think outside the box on ways to get the most ROI from AI tools they've enlisted, 16 Fast Company Executive Board members offer their best practices to incorporate generative AI into new products and services.
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Encouraging your team to be problem solvers is a better way to build trust and keep them engaged in the process. Unleashing your full potential as a leader begins with having the willingness to embrace your own humility and enable others to shine. Empowering others to find the right solutions when they are faced with business challenges is an essential part of delegating responsibilities and building stronger teams. When it comes to helping direct reports develop decision-making strategies at work,16 experts from Fast Company Executive Board agree that it is much better to "coach" people rather than "manage." This is how potential successful leaders continue to grow.
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Business experts weigh in on the best ways to make a real difference in underserved neighborhoods. When a well-known or promising company comes to the area, it can be a win-win for businesses and community residents, especially if the establishment is located in an underrepresented neighborhood of people who may be struggling. It's more than just gaining the ability to target an untapped market or provide job opportunities to help people feed their families and develop a clear shot at professional growth; it's also about creating connections and providing education to build loyalty and trust. With that said, there are plenty of ways for an organization to support underserved BIPOC communities—whether it's a few blocks away or miles apart. Below, 11 experts from Fast Company Executive Board offer their best practices for company leaders who want to contribute to BIPOC communities through workforce training initiatives, financial assistance, and entrepreneurial development programs.
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Here's how managers can help their team showcase the added value they bring to the company and remain irreplaceable during tough economic times. As employee layoff announcements continue to loom across major industries, team leaders may be wondering how they can ensure the stability of their department's future at the company and avoid being replaced or eventually phased out. Here, 14 experts from Fast Company Executive Board weigh in on their best practices to help staff members stay proactive when it comes to highlighting their contributions to move the business forward long term.
Company details
Acxiom
Company bio
We enable people-based marketing everywhere through a simple, open approach to connecting systems and data to drive better customer experiences for people and greater ROI for business. A leader in identity, customer data management and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.