Member Since 2021
Chad Engelgau
Acxiom
Phoenix, Arizona Area
Chad Engelgau serves as Acxiom’s President and Chief Executive Officer, providing strategic leadership to the global organization, which focuses on helping brands better use data, identity and technology solutions to understand people and create growth for their businesses. Chad is a founding member of Acxiom’s IDEA (Inclusion, Diversity, Equity and Awareness) Council and the executive sponsor for two of Acxiom’s Business Resource Groups, Acxiom Women LEAD and Acxiom Black Employee Network. He also serves on the board of directors for the Ad Council and is a member of the Ad Council Audit Committee. Previously, Chad served as Global Chief Data Strategist at Kinesso, the marketing intelligence unit of The Interpublic Group of Companies, Inc. (IPG), Acxiom’s parent company. Chad joined Kinesso after spending 13 years at Acxiom, where he held a variety of key leadership roles, including Chief Marketing Officer and Head of Strategy. Over his tenure he was responsible for leading data and identity product management and strategy as well as product marketing. Before joining Acxiom, Chad spent nine years at Dell Inc., rising from product engineering manager to corporate strategist for the Texas-based technology company. Prior to his years at Dell, Chad held various product management and technical roles at other enterprise companies.
SKILLS
- Product Management
- Strategy
- Analytics
RECENT CONTENT
April 4th, 2023
Here's how to respectfully respond to public scrutiny
In today's hyper-connected world, it's easy for criticisms and negative comments to spread like wildfire, potentially damaging your reputation and credibility.
April 3rd, 2023
How to write internal communications employees will actually read
If you don't want your team's eyes to glaze over every time they see an email from you in their inbox, then apply these internal communication strategies from leading experts.
March 30th, 2023
15 webinar best practices to increase customer engagement
A successful webinar will engage, educate and possibly persuade its target audience and keep the host top of their mind for their future needs.
March 29th, 2023
14 ways to engage customers at a pop-up shop or kiosk
Strike up a conversation that builds consumer trust about what your company stands for before you start pitching your product or service.
March 27th, 2023
15 ways to stand out and retain clients' interests during trade shows
Forging successful connections at trade shows requires a solid strategy for attracting and retaining the attention of prospects.
March 9th, 2023
10 ways leaders can encourage team collaboration instead of competition
Apply these tips to keep employees motivated without comparing themselves.
March 8th, 2023
What every C-suite executive needs to know about data clean rooms
While DCRs seem like the latest three-letter acronym to storm the marketing landscape, let's make sense of the hype and distill fact from fiction.
September 12th, 2022
11 reasons why some criticism in business is worth listening to
Don't turn your back on the naysayers—there's always room for growth.
September 6th, 2022
What every C-suite executive needs to know about Customer Data Platforms
How do you know which CDP solution to choose? Here’s what the C-suite needs to know.
September 1st, 2022
13 reasons business leaders are ready to resume in-person networking
Leaders (and their teams) can see significant benefits from participating in industry social settings.
June 10th, 2022
15 ways to engage more with environmental sustainability
Greater engagement with the corporate sustainability movement can serve your brand, its employees and its customers.
May 17th, 2022
12 ways leaders are utilizing data to make better decisions
Being able to stay consistent with your strategic approach to meeting goals is key when it comes to navigating data variables.
April 29th, 2022
10 strategies to help your business thrive in an uncertain economy
Here's how to finesse supply chain demands in a low market.
April 21st, 2022
Reclaim your time with these 15 tips for better balance
Finding a balance between work projects and personal pursuits can be challenging, but these practical strategies can help.
April 8th, 2022
What every C-suite executive needs to know about identity
At its core, identity is the ability to recognize people—customers and prospects—across channels and devices.
January 25th, 2022
Is now the right time to unveil your latest innovation?
The business world demands constant innovation, but when is the right time to unveil your "latest and greatest" ideas?
December 16th, 2021
It’s customer experience that matters
In 2022, the question for your brand is: How do you serve, satisfy, and delight your customers?
COMPANY INFO
Acxiom
We enable people-based marketing everywhere through a simple, open approach to connecting systems and data to drive better customer experiences for people and greater ROI for business. A leader in identity, customer data management and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.
AREA OF FOCUS
- Direct Marketing
- Digital Marketing
- Cloud Management
INDUSTRY
Marketing & advertising