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Chad Latz

Chief Innovation OfficerBCW Global

New York City Area

Member Since June 2022


Digital Strategy
Social Media
Strategic Communications


Chad Latz serves as BCW’s Chief Innovation Officer and leads the Digital Innovation Group, a network of digital specialists across BCW.

Published content

13 'hacks' to bridge the communication gap at work

expert panel

Here's how department leaders are breaking the conversation barriers to improve their team relationships. To encourage ongoing dialogue, and inspire an employee's enthusiasm about their contribution to the job, a leader must be relatable, humble, and willing to show up to support their team on a daily basis.  Revealing a sense of humanity and their commitment to staff in the workplace also demonstrates their openness to receive feedback. This, in turn, empowers employees to stay engaged when given a voice—to brainstorm collective solutions that make the organization even better. Below, 13 Fast Company Executive Board members share their best practices to spark some safe, transparent, and meaningful discussions in the office.

10 reasons why business leaders are still using chatbots

expert panel

Here's how a CGI-AI-powered assistant can free up staff time and enable a smoother client journey. Chatbot systems have come a long way, thanks to artificial intelligence and machine learning improvements. With a user-friendly automated service installed on its website, any business can address its customers' immediate concerns or frequently asked questions with little to no wait. This helps teams increase customer satisfaction at a higher rate.  Below are 10 Fast Company Executive Board members to share how installing a chatbot software application to their company's website has improved their business-client relationships in real-time.

Company details

BCW Global

Company bio

BCW is the global communications agency devoted to moving people with power and precision to move our clients forward. BCW partners with clients in the B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose and technology sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. Through an “earned-plus” offer – earned media plus paid media, creative technology, data, AI and an expanding suite of innovative capabilities – BCW moves people with power and precision to move its clients forward. BCW is a part of WPP (NYSE: WPP), a creative transformation company.


Marketing & advertising

Area of focus

Public Relations
Integrated Communications

Company size

1,001 - 5,000