Member Since December 2021
About
Chris is the CEO of Intersection, an experience-driven Out of Home media and technology company. Intersection makes cities better through bringing consumer amenities and real-time content to public spaces and selling data-driven advertising to marketers. It has a significant presence in most US cities, including New York, Chicago, Philadelphia, Los Angeles, San Francisco, Dallas, Seattle, Minneapolis, and most recently, Atlanta.
Chris Grosso
Published content
expert panel
Implement these tips to attract new clients and customers to your business. In a competitive, fast-paced, uncertain economy with evolving digital marketing strategies, sometimes it takes time to accurately gauge the pulse of your industry network and social subscribers. If your content isn't refreshing and well-researched, then you could potentially lose readers or viewers who are looking for content leaders who can solve their problems and answer their most challenging questions on a regular basis in a more efficient manner. To help other business leaders and teams promote brand awareness through content successfully, Fast Company Executive Board members sound off on 19 highly recommended best practices.
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In 2023, OOH should continue its strong growth, and when the overall ad market recovers in 2024 and beyond, it should be set up for powerful growth going forward.
expert panel
Business leaders discuss their best practices. In today's marketplace, there's no way around it, no matter what the industry—content rules. But when it comes to attracting new clients and retaining longtime customers, how do you grab their attention without losing their interest every time? Doing so can be hit or miss. It's one thing to simply create general content and it's another to genuinely engage your audience and give them something to look forward to watching and reading on a regular basis. Whether it's a brand newsletter, a company social channel, or a new business podcast, members from Fast Company Executive Board have plenty of experience. They are here to explain 20 methods to encourage your target base to read, watch, hit the subscribe button, and share.
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At some point, the costs and time savings will drive consumers back to higher train and bus ridership.
expert panel
Implement the following strategies to form better alliances for your products and services. When you're running a business, the only way your company will be able to elevate itself in the marketplace for the better is by being extremely open to constructive criticism and new ideas. Encourage a company culture that is transparent with leaders that practice active listening skills if you plan to connect on a more meaningful level with stakeholders who will advocate behind what your business stands for as you lean in to help meet their ongoing needs as well. For further ideas on how to get honest feedback from current and potential clients, Fast Company Executive Board members share some proven methods that continue to serve their company well.
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Jun 3, 2022
With Americans returning to bars and restaurants, vacationing like never before, and returning to the office, digital brands need to be out in front of their audiences—and those audiences are out and about.
Company details
Intersection
Company bio
Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to wayfinding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America’s top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale.