Christopher Tompkins

August 12th, 2022

Seven ways to modernize company's call center

Build a better service unit to improve your customer journey and satisfaction rates.

August 4th, 2022

Here's why behavioral targeting promotions can strengthen business

Seven executives discuss the benefits of converting your advertising strategy to this one.

August 1st, 2022

12 points to consider when promoting your brand

Re-assess these key elements of digital marketing.

July 22nd, 2022

8 reasons to build a mobile-friendly business operation

Considering these factors may keep your company relevant in the industry. 

July 19th, 2022

10 reasons why business leaders are still using chatbots

Here's how a CGI-AI-powered assistant can free up staff time and enable a smoother client journey.

July 12th, 2022

11 ways to elevate a ho-hum product or service

Here's how to build brand ambassadors, no matter what you're selling.

July 7th, 2022

14 FACTORS TO CONSIDER BEFORE YOU GIVE UP YOUR DAY JOB

Follow these side-hustle business success strategies prior to stepping out on your own.

June 29th, 2022

Stop being a micromanager with these 15 helpful tips

Transitioning from a micromanager to a true leader can be difficult, but it's essential if you want to build trust with your team.

June 27th, 2022

14 factors that can impact the success of your growth strategy

Developing a growth strategy is important, but it takes the right resources and circumstances to make it work right away.

June 23rd, 2022

Here's how to make an effective cold call pitch

The cold call pitch isn't dead, but it does have to be done the right way to get the best results.

June 22nd, 2022

15 ways excellent remote leaders support their team members

It takes a special leadership skill set to successfully motivate and inspire employees that you don't see in person every day.

June 17th, 2022

15 ideas to cultivate an open mindset for change in the workplace

Prepare your team early so they'll be up to the task and expectations.

June 10th, 2022

15 ways to engage more with environmental sustainability

Greater engagement with the corporate sustainability movement can serve your brand, its employees and its customers.

May 20th, 2022

16 ideas to lead a healthier homegrown company culture

Taking a creative approach to maintaining personable business relationships is just as important.

May 19th, 2022

Here's how start-up business owners can satisfy loyal clients

Trying to build a good reputation in the competitive marketplace isn't always easy.

April 8th, 2022

Here's how to build a successful power team at work

Every single person on your team—in the early days—needs to have an entrepreneurial spirit.

April 6th, 2022

Is it time to step out of the chief executive spotlight?

Seven points to ponder—whether you are ready to focus on other parts of the business or want to distance yourself completely from the company.

April 5th, 2022

Connecting with potential clients: Three steps to authenticity

If you have any comedic chops, use them. Humor is the best way to showcase relatability and authenticity. 

April 1st, 2022

11 leadership takeaways on trusting your own business instincts

Here's what ignoring industry feedback can teach you.

March 31st, 2022

Here's how to form the right business alliance

Set your terms and conditions early to achieve a positive partnership and maximize outcomes.

March 28th, 2022

How to partner with the right PR agency in business

13 questions to ask before you sign up with a public relations firm.

March 25th, 2022

Here's how leaders reduce their anxiety over public speaking 

15 ideas to build your confidence before the next presentation.

March 10th, 2022

13 ways introverted leaders can raise their voice in the spotlight

Here's how to build your public speaking skills and command a crowd's attention.

March 9th, 2022

How to revitalize brand appeal and business workflow in 2022

Do some spring cleaning by finding new ways to stay relevant and up-to-speed in your industry. 

March 3rd, 2022

Get 'unstuck' with these 15 motivation-boosting strategies

Feeling "stuck" can have a negative impact on multiple areas of your business. Thankfully, there are ways to reignite your creative spark.

February 25th, 2022

How to break the cycle of a bad (networking) habit

13 tips to improve your social engagement skills and build better alliances.

February 23rd, 2022

9 business trends that are worth following 

Leaders explain why now's the best time to lean in on the latest movements.

February 4th, 2022

Thinking small: The power of the nano-influencer

In the Instagram pond, these may seem like pretty small fish; however, their modest size is actually a benefit to your campaign. 

February 3rd, 2022

9 tips that cultivate team (and individual) creativity

If you're going through a rough patch generating new ideas for your next big launch, consider these tried and true methods.

February 3rd, 2022

How to defuse a tense business situation and stop stressing

Here are 12 tactics to help you remain level-headed in the heat of the moment.

January 27th, 2022

Don't skimp on these 15 expenses (even when money is tight)

No matter how limited your business budget is, every company should find room for these essential line items.

January 26th, 2022

7 effective strategies for managing your brand and culture

Today's leaders must set the tone for a company's branding and culture, and champion values that are important to their employees.

January 26th, 2022

Here's how to keep a consistent tone in your external content

If you're outsourcing your content creation efforts, it's important to ensure your brand "voice" is consistent.

January 25th, 2022

On a tight budget? 9 unconventional ways to generate leads

Bringing in high-quality business leads doesn't have to cost a ton of money.

January 24th, 2022

Here's how to to keep your ad campaigns simple but effective

When it comes to successful ad campaigns, simplicity is often the most effective approach.

January 24th, 2022

7 clear signs you should walk away from a project

Knowing when to stop a project that isn't going anywhere is an important skill every leader should develop.

January 18th, 2022

How diversity, equity and inclusion promotes business innovation

To truly innovate and tap into your company's full creative potential, you need a diverse workforce with equal access to opportunities.

January 13th, 2022

Here's how leaders can avoid social media missteps

A poorly-crafted social media post can quickly spiral out of control, so it's important for leaders to have a strategy for moving forward.

January 11th, 2022

Here's how to make key leadership meetings more meaningful

Give the right leaders a creative space to help move your organization forward in the new year.

January 10th, 2022

14 ways to gauge customer satisfaction

If you want to grow a successful business and be sure that your clients are satisfied, it's important to track their digital footprint and exposure to your brand—every step of the way. By doing so, you'll be able to quickly address any questions, concerns, or deal-breakers that may come up immediately. This will help in reassuring them that they've made the right decision engaging with your company's products and services. 

January 7th, 2022

If an employee needs a new role, here's how to find the right fit

If a team member exhibits low performance but high potential, it may be time to pivot them toward a different position.

January 6th, 2022

11 clear signs it's time to walk away from a new offering

Sometimes, it's not worth it to continue pouring resources into a product or service that's not gaining market traction.

December 21st, 2021

15 mental health tips to help leaders cope under pressure

Being a leader can be mentally and emotionally taxing, so it's important to prioritize wellness and self-care as a manager.

December 20th, 2021

Want to reduce costs? Explore 15 overlooked business areas 

While most business owners turn to areas like marketing and IT to cut their budget, there are plenty of other places to find and eliminate "wasteful" spending.

December 20th, 2021

12 mobile marketing trends experts are eyeing for 2022

In the mobile-first world, marketers need to consider how their message will be received on smartphones and tablets.

December 17th, 2021

10 key questions to ask before signing that 'big-name' client

A large potential client with instant brand-name recognition could boost your company's profile, but make sure the contract is worth your while before rushing to sign.

December 15th, 2021

Navigating The Dynamics Of A Remote Workplace

Remote and hybrid workplace environments are here to stay.

December 15th, 2021

Experts say technology unlocks higher employee productivity

Here are 16 tips to consider before your staff members dive into training for the latest software tools.

December 9th, 2021

Four marketing red flags to watch out for

Don’t get scammed or end up paying for services your agency can’t possibly follow through on.

December 6th, 2021

13 important (but often overlooked) ways businesses can support nonprofits

There’s more to supporting the missions of nonprofits than just writing checks.

December 3rd, 2021

15 smart strategies for setting clear employee expectations

Clear expectations are essential for managers to get the results they want while empowering employees to do their best work.

December 2nd, 2021

14 strategies to get your content in front of the right audience

The best content in the world won't have a positive impact on your audience—or your bottom line—if nobody sees it.

November 19th, 2021

15 ways leaders can diagnose the reasons for rapid turnover

If you’re seeing high rates of resignation, these strategies can help you identify the reasons why.

November 17th, 2021

16 smart strategies for avoiding workplace silos

Don't let your company's departments get cut off from each other and stop communicating about and progressing toward shared goals.