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Collin Cohen
Published content
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expert panel
Employee buy-in is key to delivering the right message to current and potential customers. In the growing world of misinformation and declining B2C trust, companies must remain vigilant to ensure the messaging their brand is communicating internally and externally is exceeding the core standards they truly represent and continue to live up to. Keeping employees educated about their role and stake in demonstrating their company's mission and goals through their daily work practices is essential to ensure alignment and engagement across the entire establishment. If your digital and traditional messaging strategies are not consistent with what the company stands for, 17 leaders from Fast Company Executive Board each offer one step to preserve the authenticity of marketing practices and company core values.
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article
Jul 16, 2024
One of the best ways for brands to differentiate themselves during big selling events like Prime Day is the experience they deliver after the sale.
![Beyond the buy: Mastering customer relationships in the digital age](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F06%2Fbeyond_the_buy_mastering_customer_relationships_in_the_digital_age-.jpg&w=3840&q=75)
article
The digital age demands that brands not only adapt to rapid changes in consumer behavior but also anticipate future trends.
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Consider these best practices before your loyal audience is thrown off by the company's latest innovations. If you're thinking about upgrading your legacy product or service that loyal customers have come to recognize and respect, it's okay to make some necessary tweaks to keep up with the times, but it's also more crucial to engage your audience in the conversation about potential changes. This will help you better understand their views from a user's perspective. To help company leaders maintain their credibility while staying relevant in the marketplace, 12 Fast Company Executive Board members discuss other steps business professionals can take to develop an innovative mindset when it comes to revamping a traditional item or creating a new one altogether.
Company details
Registria
Company bio
Registria bridges the gap between brands and product owners at every ownership stage by transforming traditional product registration into digital onboarding experiences and guiding dynamic post-purchase interactions. With built-in decision intelligence, Registria's Ownership Experience Management (OXM) Platform provides an extensive and rich solution that captures and consolidates owner data and enables personalized ownership journeys from onboarding to customer support, emphasizing scalability and seamless integration with other major applications. Serving over 150 leading brands across 65 locales worldwide ranging from home appliances, consumer electronics, outdoor recreation, and more, Registria empowers brands to consistently provide meaningful post-purchase interactions, enhance customer satisfaction and reinforce brand loyalty through advanced technology and data analytics. For more information, visit registria.com