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Craig Herman's avatarPerson

Craig Herman


Boston, MA

Member Since January 2024


Online Marketing
Direct Marketing


Experienced CRO with a successful history in the marketing & security SaaS technology and services industry. Skilled in Negotiation, Leadership, Market Planning, Integrated Marketing, Digital Marketing, Demand Generation, Content Marketing and Enterprise Software. A strong sales and marketing leader who graduated from Marquette University.

Published content

3 things businesses gain from embracing AI (and 3 that hold them back)


Businesses have the potential to gain a lot from the implementation of AI, but AI can also give rise to some hesitations that can make business leaders think twice. Here's what you need to know.

Building alliances: Nine things to consider for a successful business partnership


Forming successful partnerships requires a deliberate and strategic approach.

Company details


Company bio

Aware is a leading global provider of biometrics software products, services, and solutions. Our modular software products include SDKs and subsystems that enable fingerprint, face, and iris recognition and mobile authentication solutions: SDKs, controls and applets; user interface applications for biometric enrollment and forensic analysis; SDKs for fingerprint, face, and iris recognition and authentication; a name matching and identity resolution SDK; a biometric services platform; and an automated biometric identification system (ABIS). These products fulfill critical biometric functionality for applications including border management, law enforcement, defense, intelligence, citizen ID, banking, and payments. Aware is a publicly held company (NASDAQ: AWRE) based in Burlington, Massachusetts. Aware has provided COTS biometrics software products since 1993, when it helped the FBI to design and optimize the “WSQ” fingerprint image compression algorithm for the first large-scale fingerprint digitization effort. Shortly thereafter, Aware was the first to commercialize WSQ as a COTS SDK product. Over the following twenty-plus years, Aware has consistently employed a “true COTS” product model, introducing a diverse array of OEM software products used to quickly and easily integrate advanced biometric functionality into systems for a variety of applications. As our product portfolio has broadened, so has our ability to assemble our COTS products into complete end-to-end software solutions, configured for the particular requirements of the customer. Aware software has been used in hundreds of deployments and is in daily operation on many thousands of workstations, servers, and mobile devices globally.



Area of focus

Biometrics Software
Mobile Authentication

Company size

51 - 200