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Craig Sprinkle's avatarPerson

Craig Sprinkle

Chief Executive OfficerMedCerts

Livonia, MI

Member Since July 2023

Skills

Strategic Planning
Strategy
Business Development

About

Mr. Sprinkle assumed the role from former CEO Jason Aubrey on November 7, 2022, in a planned transition. Mr. Sprinkle joined MedCerts in 2018 in a combined role of Chief Financial Officer and Chief Operating Officer and has served as Chief Financial Officer since 2020. Mr. Aubrey and Mr. Sprinkle both joined MedCerts in 2018 to lead an increased focus on growing the company’s catalogue of training programs to be more accessible to a broader, more diverse student population, while also providing students more employment options and the opportunity to stack certifications or pursue degrees through transferable college credits. “I am honored to continue the important work we’re doing at MedCerts, as we have a tremendous opportunity to build on the outstanding work Jason did to keep employers and job skills at the center of everything we do,” said Mr. Sprinkle. “The urgency around upskilling talent and recruiting and retaining skilled teams, especially in medical and health fields, is ever-present for us and I look forward to continuing to serve as a reliable partner for job-seekers, trainees, and employer partners.” In his time as CFO at MedCerts, Mr. Sprinkle oversaw more than a 4x increase in enrollments and revenue while also expanding margins and overall profitability, expansion of the training catalog to include over 50 programs, and heightened focus on critical student outcomes. He also guided MedCerts to consistent placement on the Inc. 5000 list of Fastest Growing Private Companies prior to its acquisition by Stride. Prior to joining MedCerts, Mr. Sprinkle served several successful ventures as CFO and has over 20 years of business experience. In 2012, he was named “CFO of the Year” by Crain’s Detroit Business. “Our future is very bright, and I'm excited to continue leading the terrific and talented team we have at MedCerts. It is an honor to be at the helm,” said Mr. Sprinkle. “In addition to our strong student and employer growth, we’re bringing on new programs, rolling out technology solutions that are powerful and unique in the market, and aggressively building out our academic partnership model with colleges and universities.”

Published content

16 smarter ways to balance your leadership responsibilities at work

expert panel

Here's how to improve your productivity and decision-making skills in 2024. Leading a successful corporation in the business sector or a nonprofit that is making an incredible impact on the local and greater community it serves sounds impressive and rewarding; however, it takes plenty of tenacity to maintain industry relevance and a different mindset to make smart business decisions. As the marketplace continues to transform itself in the new normal, managers may be feeling overwhelmed and burned out by all of the tasks piled on their plates to keep up with the changing consumer demands in an uncertain economic climate. To prevent them from high-stress levels, feelings of anxiousness, or seconding-guessing themselves when it comes to decision making, 16 experts from Fast Company Executive Board each offer one tip that could help company leaders get the support they need, which will change the course of their organization for the better.

19 B2B marketing trends to enhance your 2024 business prospects

expert panel

Here's what marketing teams are counting on to improve their client conversion rates this year. With the landscape of B2B marketing changing at a rapid pace, creative content leaders and teams need to stay ahead of the curve if they want to gain brand recognition among prospective clients in the marketplace. As we head into the new year, 19 Fast Company Executive Board members each offer one trend that they are most excited about and why other leaders should keep an eye on as well to promote their growth of business throughout the entire year.

Drastically expand talent pipelines by dropping degree requirements

article

These strategies can help lead a company away from so-called “degree inflation” while also forging a crucial competitive advantage amid ever-tighter labor markets.

How do you produce your best work?

expert panel

Business leaders discuss which type of business atmosphere fuels their drive and creativity.  Since the COVID-19 pandemic began—and now in the new normal as it continues to be a part of our everyday lives—there has been plenty of debate between company leaders and their employees concerning return-to-work policies vs. hybrid or remote work.  However, it's not just about where you work best, sometimes it's also about how and when you are able to thrive the most and in certain situations. That doesn't necessarily correlate with the physical space. It can also have to do with the people you engage with on a daily basis, the trust (or distrust) you have in leadership, psychological safety, and the opportunities (or lack of) to take on new assignments with the encouragement and ability to advance your professional career. Below, 13 Fast Company Executive Board members weigh in on what types of work environments help them produce the best work and why they think that is. 

3 priorities for new CEOs when taking the reins

article

Three steps all new CEOs should take to thrive in their new position.

Hiring: Elevating your recruitment process in today's digital world

expert panel

Technology is changing the game for companies and job candidates in the workplace. The talent acquisition process looks a lot different today than it did way back when. Gone are the days when candidates could simply head out for the day to pound the pavement, sit inside the human resources lobby of their desired employer to fill out a long-form application, and hope to get an interview callback in a few days.  In today's digital world, how has technology helped your company streamline its hiring process for managers and potential new hires alike? Here, eight Fast Company Executive Board members weigh in on the features of virtual recruitment they've come to rely on in efforts to build dynamic teams and enhance future company success.

Company details

MedCerts

Company bio

MedCerts is an online career training school pioneering the way students learn and employers hire. Focused on direct-to-consumer certifications in the healthcare and IT fields, we help students gain the skills and knowledge necessary to excel in new careers and deliver employers the right candidates to fit their organization. With 40% annual organic growth, MedCerts was named to the 2019 Inc. 5000 fastest-growing companies list. We’ve diversified by adding partnerships with healthcare organizations across the country and expanding our B2B relationships to train existing staff and fill talent pipelines. These partnerships also provide our students with opportunities for Experiential Learning and job placement.

Industry

Technology

Area of focus

Healthcare and Information Technology

Company size

51 - 200