Do I Qualify?
Daniel Diez's avatarPerson

Daniel Diez

Chief Transformation OfficerMagic Leap

New York, NY

Member Since October 2023


Business Strategy
Business Model Innovation
Marketing Strategy


Daniel Diez is the Chief Transformation Officer for Magic Leap, the leader in enterprise Augmented Reality technology. In his time at Magic Leap, Daniel has led the company’s public transformation from a consumer technology company to an enterprise technology company and was responsible for the commercial launch of Magic Leap 2. As Chief Transformation Officer, Daniel is responsible for business transformation within Magic Leap as the company continues to grow and refine its product offerings for the AR market. He is also responsible for ensuring that Magic Leap’s customers realize the powerful ability of augmented reality to transform their own organizations and works to support the Magic Leap's growing technology ecosystem across businesses, developers, partners, and other important stakeholders. To facilitate these efforts, Daniel oversees Magic Leap's corporate strategy in addition to the company’s marketing, product marketing, public relations, communications, and government relations programs – all designed to build the company's reputation, grow awareness and demand for the company's AR offering: He reports directly to Magic Leap's CEO with whom he works on corporate strategy and positioning. Previously, Daniel served as Chief Marketing Officer and Head of Product at Transform Brands, the owner of the iconic Kenmore appliance and DieHard automotive brands. Prior to that, he was the Global Chief Marketing Officer for R/GA, a global marketing and innovation agency, and helped lead the company’s transformation from a digital marketing agency to a global advertising and brand transformation powerhouse. During his tenure, R/GA won the Cannes Lions Agency of the Year for work with brands like Samsung, Beats by Dre, and Nike, and launched an incubator for emerging technology companies. Throughout his career, Daniel has been an advocate for corporate citizenship and his passion for creating positive change extends beyond the world of business. He serves on the Board of the LGBT Community Center in New York and has previously served as a pro bono marketing and communications consultant for non-profit organizations including the Ad Council and the Human Rights Campaign.

Published content

19 B2B marketing trends to enhance your 2024 business prospects

expert panel

Here's what marketing teams are counting on to improve their client conversion rates this year. With the landscape of B2B marketing changing at a rapid pace, creative content leaders and teams need to stay ahead of the curve if they want to gain brand recognition among prospective clients in the marketplace. As we head into the new year, 19 Fast Company Executive Board members each offer one trend that they are most excited about and why other leaders should keep an eye on as well to promote their growth of business throughout the entire year.

8 ways to scale your marketing department at every stage in business

expert panel

Leaders weigh in on how to leverage the right resources that will impact company success.  Building a successful household product or service is not just about a brand's ability to meet quarterly sales goals from year to year; it's also about hiring the right people, making the right investment decisions, and protecting the company's reputation through positive brand awareness.  That is where a powerful marketing team can come in handy, and it's worth putting time and monetary resources into having the best people on staff if you have the funds to spare, but what if you're on a small budget and need to scale back until you gain more financial leverage?  Here, Fast Company Executive Board members share eight tips that any business leader can implement to spread awareness about their organization—and make a substantial impact in the marketplace—every step of the way.

Company details

Magic Leap



Area of focus

Augmented Reality