Danielle Wiley

Member Since 2022

Danielle Wiley


Sway Group LLC

Detroit Area

Danielle is the founder and CEO of Sway Group, an agency that supports a large community of influencers and connects them to the right brands for high-impact marketing campaigns. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Between working on the social campaigns for household-name brands and channeling her passion for cooking into a food blog, she realized there was a need to professionalize and streamline the process for connecting influencers with brands. She launched Sway in 2011. With over 25 years of industry experience, Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. She has the practical knowledge to understand what is doable and the creative energy to consistently push the envelope with her initiatives. Thanks to her expertise, Danielle is a regular contributor to Forbes.com and has been featured in Adweek, TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land and PR Daily. She has spoken at numerous industry conferences including BlogHer, Mom 2.0, iMedia, SXSW, CES and the SMX Search Marketing Expo. Danielle is a graduate of Vassar College and currently lives in Marin County, California with her husband and two children.


  • Social Media Marketing
  • Blogging
  • Social Media


March 6th, 2023

3 ways ChatGPT can help brand marketers

Unlike previous AI tools, ChatGPT is able to generate text that is cohesive and coherent

December 12th, 2022

What leaders get wrong about the four-day workweek: Four myths holding you back

As more and more businesses re-examine their processes and best practices, it’s time for leaders to emphasize results instead of hours logged in the office.

December 7th, 2022

8 reasons why shoppable video may boost a company's brand awareness 

Sales and marketing teams are following this rising trend to elevate consumer interest in the products and services they have to offer. 

November 4th, 2022

Hard times, hard sell? Brand tactics for marketing through uncertainty

How is a brand supposed to market itself these days when the world feels like a never-ending dumpster fire?


Sway Group LLC

Sway Group is an award-winning, full-service influencer marketing agency with best-in-class content strategies that have been shown to yield up to 3x the industry engagement rate. We deliver the influencer strategy, top-quality branded content and ROI your brand is looking for with our network of over 30K creators. We offer handpicked talent, guaranteed social engagement minimums, real-time performance metrics, and data-driven insights.


  • Content Marketing
  • Social Media Marketing
  • Digital Marketing


Marketing & advertising