Danielle Wiley

Member Since 2022

Danielle Wiley

CEO

Sway Group LLC

Detroit Area

Danielle is the founder and CEO of Sway Group, an agency that supports a large community of influencers and connects them to the right brands for high-impact marketing campaigns. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Between working on the social campaigns for household-name brands and channeling her passion for cooking into a food blog, she realized there was a need to professionalize and streamline the process for connecting influencers with brands. She launched Sway in 2011. With over 25 years of industry experience, Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. She has the practical knowledge to understand what is doable and the creative energy to consistently push the envelope with her initiatives. Thanks to her expertise, Danielle is a regular contributor to Forbes.com and has been featured in Adweek, TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land and PR Daily. She has spoken at numerous industry conferences including BlogHer, Mom 2.0, iMedia, SXSW, CES and the SMX Search Marketing Expo. Danielle is a graduate of Vassar College and currently lives in Marin County, California with her husband and two children.


SKILLS

  • Social Media Marketing
  • Blogging
  • Social Media

RECENT CONTENT

May 31st, 2022

How Brands Can Combat Inflation with Influencer Marketing

As inflation continues to impact both brands and consumers, influencer marketing offers plenty of benefits.

April 22nd, 2022

Brands taking a stand: Five critical tips for getting it right

Silence is no longer the reliable strategy it once was—but speaking up in the wrong way can trigger a painful consumer backlash.

April 15th, 2022

What's behind the employment gap?

14 points to consider when you're reviewing a job candidate's resume.


COMPANY INFO

Sway Group LLC

Sway Group is an award-winning, full-service influencer marketing agency with best-in-class content strategies that have been shown to yield up to 3x the industry engagement rate. We deliver the influencer strategy, top-quality branded content and ROI your brand is looking for with our network of over 30K creators. We offer handpicked talent, guaranteed social engagement minimums, real-time performance metrics, and data-driven insights.


AREA OF FOCUS

  • Content Marketing
  • Social Media Marketing
  • Digital Marketing

INDUSTRY

Marketing & advertising