Member Since March 2022
Danielle is the founder and CEO of Sway Group, an agency that supports a large community of influencers and connects them to the right brands for high-impact marketing campaigns. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Between working on the social campaigns for household-name brands and channeling her passion for cooking into a food blog, she realized there was a need to professionalize and streamline the process for connecting influencers with brands. She launched Sway in 2011. With over 25 years of industry experience, Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. She has the practical knowledge to understand what is doable and the creative energy to consistently push the envelope with her initiatives. Thanks to her expertise, Danielle is a regular contributor to Forbes.com and has been featured in Adweek, TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land and PR Daily. She has spoken at numerous industry conferences including BlogHer, Mom 2.0, iMedia, SXSW, CES and the SMX Search Marketing Expo. Danielle is a graduate of Vassar College and currently lives in Marin County, California with her husband and two children.
What inspired your career path? There are a variety of reasons why people choose to go into business or become interested in a specific career industry sector. Some would say that the key to finding your calling is to do what you love or pursue an area where your skills can truly make a difference in the lives of others. Here, 18 business leaders from Fast Company Executive Board weigh in on what inspired them to seek and maintain their current position as a professional in their succeeding organizations.
Changing your mindset will enable you to achieve more success. In the workplace (and in life), it's perfectly human to sometimes obsess over the three Cs—competing, comparing, and complaining—when it comes to dealing with others and reviewing how our own accomplishments or failures stack up. It becomes a much bigger problem when an individual chooses to stay stuck in that mindset because it can hinder them from moving forward in their career and personal life. Below, 19 members from Fast Company Executive Board share what lessons they've learned from their ability to overcome patterns of previous self-doubt, and how they were able to forge ahead to a better path of success.
Does your company practice what it preaches, consistently? When you are trying to build or maintain a successful business, it's important to make sure that the company's core values are consistently being reflected in everything that it does. As a leader, it's impossible to be everywhere at once. Refusing to delegate specific tasks to free up your time to focus on other priorities will lead to burnout. Ensuring your company's reputation is living up to its standards starts with hiring the right team of representatives. Below, 13 Fast Company Executive Board members share other methods that work for them.
Jun 1, 2023
Influencer marketing can be a valuable strategy for brands to connect with their audience—but it comes with challenges, especially in times of heightened social issues and political polarization.
Industry experts weigh in on the tips that keep their companies (and mindsets) growing successfully. As a business owner or manager, who is responsible for leading a team to successful bottom-line results, quarter over quarter, it's easy to get stuck in a silo mindset or let fear and anxiety take over—having you falsely assume that every other company or leader has the secret to business growth and high-performance teams all figured out. On the contrary, you are not alone in your ability to face and overcome various obstacles head-on. And you'll be grateful for it along the way. To prove the point, a panel of experts from Fast Company Executive Board admits to having their fair share of ups and downs throughout their career journey to leadership. In this topic of discussion, they share one personal life lesson and what it has taught them most about how to become a better leader for the staff members and companies that they represent.
With the right content strategy, you can keep customers coming back to your brand time and time again. Customer loyalty is crucial for the success of any company, and one effective way to build it is through creating engaging content that resonates with customers. Content can be delivered through a variety of channels, including social media platforms, email marketing campaigns, podcasts, and more. However, with so many options available, it can be challenging for companies to determine which channels and types of content will be most effective in building customer loyalty. To help, a panel of Fast Company Executive Board members offers their best tips for creating engaging, exciting content that keeps customers interested in your brand.
Sway Group LLC
Sway Group is an award-winning, full-service influencer marketing agency with best-in-class content strategies that have been shown to yield up to 3x the industry engagement rate. We deliver the influencer strategy, top-quality branded content and ROI your brand is looking for with our network of over 30K creators. We offer handpicked talent, guaranteed social engagement minimums, real-time performance metrics, and data-driven insights.