Daria Burke

Member Since 2021

Daria Burke

Board Director and Former Chief Marketing Officer

Los Angeles Area

Daria Burke is a visionary leader and storyteller at the intersection of fashion and technology with the ability to capitalize on changing consumer demographics and behavior, digitize brands and lead purpose-driven, diverse and inclusive teams. Daria is the the former Chief Marketing Officer of JustFab, responsible for global brand awareness and positioning, overseeing all marketing functions across channels and geographies. As such, Daria led JustFab’s customer acquisition, retention and eCommerce site merchandising, responsible for driving global membership growth and revenue for the brand. Burke joined JustFab in 2019 following years spent building iconic fashion and beauty brands through innovative marketing initiatives. Previously, Daria led beauty, fashion and retail advertising partnerships at Facebook, where she served as a trusted advisor to CEOs and CMOs, partnering with client leadership teams to ignite new growth and evolve from a traditional distribution and media heritage to digital-led, omnichannel organizations. She successfully drove partner adoption in emerging technologies such as native checkout, augmented reality and artificial intelligence-driven customer messaging. Prior to joining Facebook, Burke served as Head of Beauty Strategy, Growth and Innovation at CVS, leading beauty and personal care category growth initiatives and serving as an architect of the BeautyIRL concept. Burke was one of the 10 founding team members of Rent the Runway, where she contributed to the brand’s rapid growth. Earlier in her career, she served in a series of marketing roles of increasing responsibilities at some of the world’s leading luxury beauty brands: Estée Lauder, Lancôme and Yves Saint Laurent Beauté. Daria was honored as a 2020 Woman to Watch by AdAge, and her creativity and impact have been recognized by Women’s Wear Daily, the CFDA, Vogue and Forbes. Daria holds a Bachelor of Arts from the University of Michigan and a Master of Business Administration from the New York University Stern School of Business.


SKILLS

  • Executive Leadership
  • Innovation & Growth
  • Brand Building

RECENT CONTENT

April 12th, 2022

See, believe, become: The neuroscience of representation

To show someone a positive reflection of themselves is to show them that they matter.

February 1st, 2022

A beginner's mind: neuroplasticity for diversity

The answer for making organizations more equitable is not to hire a Chief Diversity Officer and hand them the reins. The way to enact sustainable, systemic change is for CEOs to rewire the "brain" of their organizations.

December 16th, 2021

Want to improve your customer experience? Go for these 15 'low-hanging fruits'

Making simple but effective changes to your customer experience can make a huge difference in how your brand is perceived.

November 17th, 2021

16 smart strategies for avoiding workplace silos

Don't let your company's departments get cut off from each other and stop communicating about and progressing toward shared goals.


COMPANY INFO