Daria Burke

Member Since 2021

Daria Burke

Former CMO

JustFab

Los Angeles Area

Daria Burke is a visionary leader and storyteller at the intersection of fashion and technology with the ability to capitalize on changing consumer demographics and behavior, digitize brands and lead purpose-driven, diverse and inclusive teams. Daria is the the former Chief Marketing Officer of JustFab, responsible for global brand awareness and positioning, overseeing all marketing functions across channels and geographies. As such, Daria led JustFab’s customer acquisition, retention and eCommerce site merchandising, responsible for driving global membership growth and revenue for the brand. Burke joined JustFab in 2019 following years spent building iconic fashion and beauty brands through innovative marketing initiatives. Previously, Daria led beauty, fashion and retail advertising partnerships at Facebook, where she served as a trusted advisor to CEOs and CMOs, partnering with client leadership teams to ignite new growth and evolve from a traditional distribution and media heritage to digital-led, omnichannel organizations. She successfully drove partner adoption in emerging technologies such as native checkout, augmented reality and artificial intelligence-driven customer messaging. Prior to joining Facebook, Burke served as Head of Beauty Strategy, Growth and Innovation at CVS, leading beauty and personal care category growth initiatives and serving as an architect of the BeautyIRL concept. Burke was one of the 10 founding team members of Rent the Runway, where she contributed to the brand’s rapid growth. Earlier in her career, she served in a series of marketing roles of increasing responsibilities at some of the world’s leading luxury beauty brands: Estée Lauder, Lancôme and Yves Saint Laurent Beauté. Daria was honored as a 2020 Woman to Watch by AdAge, and her creativity and impact have been recognized by Women’s Wear Daily, the CFDA, Vogue and Forbes. Daria holds a Bachelor of Arts from the University of Michigan and a Master of Business Administration from the New York University Stern School of Business.


SKILLS

  • Digital Marketing
  • Brand Building
  • Executive Leadership

RECENT CONTENT

December 16th, 2021

Want to improve your customer experience? Go for these 15 'low-hanging fruits'

Making simple but effective changes to your customer experience can make a huge difference in how your brand is perceived.

November 17th, 2021

16 smart strategies for avoiding workplace silos

Don't let your company's departments get cut off from each other and stop communicating about and progressing toward shared goals.

November 12th, 2021

16 strategies to help entrepreneurs shorten the workweek

The leaders of even the leanest startup teams can usually find ways to cut down their work hours and find a better balance for long-term success.

November 12th, 2021

Why a midlife crisis is actually good for your brain

The idea of re-engineering one’s personal life often feels like a foreign concept at worst, or the result of a mid-life crisis at best.


COMPANY INFO

JustFab

TechStyleOS is the globally integrated Operations and Services provider behind some of the fastest growing online fashion brands in history, including Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids. With capabilities spanning technology, data science, supply chain management, fulfillment, customer service, and more, we help brands launch, scale and grow—across product categories and geographically. From predictive analytics to data-driven marketing and attribution, our unique approach is powered by our proprietary, end-to-end tech platform that enables the brands we serve to deliver a level of personalization, value, and satisfaction that are unrivaled in the fashion industry.


AREA OF FOCUS

  • Fashion
  • E-Commerce
  • Retail

INDUSTRY

Technology