Do I Qualify?
Dennis Becker's avatarPerson

Dennis Becker

CEOMobivity

Phoenix, AZ

Member Since May 2023

Skills

Technology
Marketing
Leadership

About

With more than two decades of experience redefining the way technology and business interact, Mobivity CEO Dennis Becker leads the company’s vision of bringing businesses more customers, more often through disruptive marketing technologies. An inventor of several patents, Becker’s background also includes awards as founder of Frontieric Corporation and CEO of Bexel Technologies. Prior to Mobivity, Dennis studied Computer Science at the University of Oregon and served in the USAF.

Published content

12 ways marketers are losing ROI in their advertising campaigns

expert panel

The following "strategic" patterns may push your company further away from its bottom-line business goals. If your brand's latest promotional strategy is entirely based on a trend that doesn't align with your company's core values and authenticity, then you should probably rethink your plans. You don't need to necessarily keep up with what the competition is doing.  Instead, turn your attention back to what your unique customers' biggest pain points are right now. These often change, so you need to be able to adapt to the specific needs of the people you want to serve. It also means taking your time to do the proper research and letting the data drive your decision-making process so you reach your desired results in the long run.  Many company marketers often struggle because they're wasting their company's time and money on the areas of advertising that don't resonate with their consumers at all. Here, 12 industry leaders from Fast Company Executive Board describe the nature of some of those pitfalls and why they should be avoided if you want to build a brand that is organically successful.

Company details

Mobivity

Company bio

Mobivity’s cloud-based Connected Rewards™ technology delivers billions of offers and promotions, building large, owned audiences for some of the world’s biggest brands. Through its partnerships with leading game publishers, digital operators, and ad networks, Mobivity connects a massive universe of consumers to its broad network of brands. As a result, digital consumers download and play more games, and earn real-world rewards that are redeemed in-store, driving acquisition, frequency, and retention for brands and game publishers.

Industry

Marketing & advertising

Area of focus

App Marketing
Mobile Advertising
Restaurants

Company size

51 - 200

This member is no longer active.

Connect with innovative industry leaders in Fast Company Executive Board.

Click below to learn more about membership and publication opportunities on FastCompany.com.
See What We’re AboutDo I Qualify?
Fast Company Executive Board is a vetted professional network of company founders, executives, and leaders who are defining the future of business through innovation, creativity and design.