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Diana Barnes

Chief Brand OfficerMunchkin Inc.


Member Since December 2021


Creative Strategy
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DIANA BARNES (DB) Chief Brand Officer (CBO) and Creative Director Diana (DB) began her career at Munchkin in 2014. She oversees global brand partnerships and manages the Public Relations, Social Media and Brand Design teams worldwide. Under DB’s leadership, Munchkin’s Brand Design team has won over 80 top international design awards for 360 designs, the highly coveted Red Dot Award among the latest. A passionate advocate for trees, animals, and the environment, DB created and leads all Munchkin CSR initiatives such as partnerships with The Whale Sanctuary Project, Trees for the Future and IFAW (The International Fund for Animal Welfare) and Radiant Colors. Before joining Munchkin, DB served as the Global Director of Brand Design for Dell, Inc. In this key role, she led global teams in Austin, India, China and Japan. Prior to this, her career actually began in music and entertainment, holding executive creative positions at Sony and EMI, as well as several agencies. She received a BA in English Literature from the University of Tennessee, Knoxville and a BFA in Graphics/Packaging from the Art Center College of Design. She has also recently completed several Executive MBA programs in Marketing and Finance at Harvard Business School.

Company details

Munchkin Inc.

Company bio

Munchkin is on a mission to be the “most love baby lifestyle brand in the world.” Founded in 1990, Munchkin is a leading global consumer products company that develops innovative, modern, and credible products. We are pioneers in design and innovation with 133 international product and brand design awards and 295 patents. We lead with our values and believe investing in the community is our responsibility. This means developing sustainable business practices, funding educational opportunities for our children, and supporting organizations that improve the lives and wellbeing of animals, including the International Fund for Animal Welfare and The Whale Sanctuary Project.


Corporate leadership

Area of focus

Consumer Goods

Company size

201 - 500

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