Dusty Holcomb

Dusty Holcomb is the exemplary senior Operating Executive, who uses his natural instincts for driving profitable revenue. He is a pioneer in using leading-edge technologies to drive shareholder value in the recurring revenue model at AAA (membership). Dusty is known for his deep belief in the customer experience being the primary driver of predictable revenue growth. He has held senior leadership roles at $3.6 billion organizations, including major AAA Auto Club entities. Dusty is Board experienced, has ‘given back’ to six non-profit organizations, and enjoys educating CEO’s and leaders on the value of building exceptional and intentional customer experiences as a speaker He is available for select private or public company engagements. SENIOR OPERATING EXECUTIVE • Notable two-decade career with increased responsibilities in the AAA organizations • Increased profitable revenue 4X for AAA Carolinas • Transformed AAA business model to overcome declining margins and rising delivery costs • Increased AAA Car Care Sales by double digits, and raised NPS from to an all-time-high 66.7% • Led deep-dives into member and custom experience, appointed President AAA Car-Care, and subsequently tasked to lead Membership Innovation • Most recently tasked to provide strategic visioning expertise to counter the global shift in travel preferences due to Covid-19 OUTSIDE DIRECTOR • MBA Advisory Board, Auburn University (2017 – Present) • Better Business Bureau, Piedmont & Western NC (2016 – Present) • Make-A-Wish Foundation of Western & Central North Carolina (2016 – Present) • The Harvest Center of Charlotte – Board Member (2014 – 2018) • Historic Rosedale Foundation – Board Member / Finance Committee Chair (2011 – 2017) • Roanoke Valley Chamber of Commerce – Board Member, Board Chair (2000 – 2004) • Vistage International – CE Group (2009 – Present) | Rotary International & Charlotte Rotary (2015 – 2019)