Member Since 2022
Efrat Ravid
Quantum Metric
Colorado Springs, Colorado Area
Efrat joined Quantum Metric as the Chief Marketing Officer, driving the company's branding strategy, product visibility, and demand generation. Previously, as the first employee of ContentSquare Americas, she was the key force behind building talent and brand presence in the US. Over the last decade, Efrat has served as CMO at several technology companies and led teams in developing unique messaging, valuable content, and memorable digital experiences. She is passionate about partnering directly with customers to improve not only the product but also the entire user journey. You can reach out to her at eravid@quantummetric.com.
SKILLS
- Category Creation
- Messaging
- Growth Marketing
RECENT CONTENT
March 23rd, 2023
A century of female wisdom: How a birthday party became a lesson in the power of experience
As a woman, you are the only one who can hold yourself back from forward motion.
February 8th, 2023
5 ways to lead with emotional intelligence for a thriving workforce
Gaining emotional intelligence takes more than a book to master.
December 21st, 2022
Traditions keep us together in a rapidly changing world
Wise business leaders should commit to keeping traditions alive in the face of a drastically changing world.
November 22nd, 2022
Navigating the fragile business-consumer relationship in an unpredictable economy
Facing the holidays amid an oncoming economic downturn, retailers that lean into transparency, open communication, and resiliency to restore delicate consumer-business relationships will come out on top.
October 11th, 2022
No one fits in your boxes: Gender equality happens when we stop making assumptions and start listening
Men and women benefit when equality becomes a joint goal, and the sooner we stop boxing people in, the sooner it can happen.
July 6th, 2022
Rethinking the concept of failure
Speak to your people about your own failures—not just in terms of how far you fell, but how you came back. That’s where the focus needs to be. It’s not about failing fast. It’s about learning fast.
June 1st, 2022
How your retail strategy can help consumers choose the perfect gift
At the end of the day, gift-giving is all about showing love, be that romantic, familial, or friendship. When you can help your consumers find and send the right gifts, you are supporting these efforts.
April 29th, 2022
I don't need another black dress: The promise of digital retail
Advances in digital retail empower people to make better choices, stay true to themselves, and grow as consumers.
March 21st, 2022
Lead like a woman: How we can dismantle stereotypes to get ahead
In some ways, our biases have become so ingrained that they defy logic.
February 17th, 2022
Why encouraging employee competition is a losing game
Never underestimate the value of fostering a climate of cooperation and positive teamwork.
COMPANY INFO
Quantum Metric
Today’s digital products change faster than ever. But many companies aren’t built to move with speed. Data is siloed, teams take too long to prioritize, and impact is hard to quantify. We want to change that. That’s why we built Quantum Metric and why we believe in Continuous Product Design—a fundamentally new approach that helps organizations deliver digital products that have greater impact, with speed and confidence.
AREA OF FOCUS
- Analytics
- Application Performance Management
INDUSTRY
Technology