Member Since 2022
Colorado Springs, Colorado Area
Efrat joined Quantum Metric as the Chief Marketing Officer, driving the company's branding strategy, product visibility, and demand generation. Previously, as the first employee of ContentSquare Americas, she was the key force behind building talent and brand presence in the US. Over the last decade, Efrat has served as CMO at several technology companies and led teams in developing unique messaging, valuable content, and memorable digital experiences. She is passionate about partnering directly with customers to improve not only the product but also the entire user journey. You can reach out to her at email@example.com.
Facing the holidays amid an oncoming economic downturn, retailers that lean into transparency, open communication, and resiliency to restore delicate consumer-business relationships will come out on top.
Men and women benefit when equality becomes a joint goal, and the sooner we stop boxing people in, the sooner it can happen.
Speak to your people about your own failures—not just in terms of how far you fell, but how you came back. That’s where the focus needs to be. It’s not about failing fast. It’s about learning fast.
At the end of the day, gift-giving is all about showing love, be that romantic, familial, or friendship. When you can help your consumers find and send the right gifts, you are supporting these efforts.
Advances in digital retail empower people to make better choices, stay true to themselves, and grow as consumers.
In some ways, our biases have become so ingrained that they defy logic.
Never underestimate the value of fostering a climate of cooperation and positive teamwork.
Today’s digital products change faster than ever. But many companies aren’t built to move with speed. Data is siloed, teams take too long to prioritize, and impact is hard to quantify. We want to change that. That’s why we built Quantum Metric and why we believe in Continuous Product Design—a fundamentally new approach that helps organizations deliver digital products that have greater impact, with speed and confidence.