Elizabeth Kiehner

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To blog or not to blog—if you're leaning toward the former, follow these tips to maximize your content's impact. Many businesses use blogs to share their insights, boost SEO, and connect with their target audience. Similarly, newsletters—which often include links and information from blog content—can put businesses top-of-inbox and top-of-mind for readers. However, simply publishing a blog or newsletter won't guarantee success; you'll need to carefully consider your content and overall approach. Below, the members of Fast Company Executive Board share the top benefits of business blogs and newsletters. They also discuss tried-and-true strategies for keeping your content fresh and interesting over time, ensuring your blog and/or newsletter continues to make its intended impact week after week.

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Whether a company is struggling in a slow economy or its leaders want to focus more on investing in the smartest, low-cost resources, many business leaders agree that the growing technological advances in AI software have been a true game changer for organizations to reach their full local and global potential on a limited budget. However, with innovation often comes sacrifice. Below, 10 Fast Company Executive Board members discuss how business professionals can encourage their current and potential clients to continue investing in human capital with a combination of AI analytics to meet their project needs and business goals.

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Given the speed of change, governments can’t afford to deliberate for too long or they will miss the opportunity to use AI to its full potential in the provision of public services.

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Marketing teams can comply with data collection restrictions and still connect with the right consumers. While data collection through AI tools can enhance a brand's ability to understand its customers' journey, new privacy laws and cookie restrictions are challenging innovative leaders and teams to think outside of their traditional marketing approach to gathering information.  Expert members from Fast Company Executive Board highly recommend that companies prioritize compliance to create more transparency and develop authentic company-client relationships. Here, they provide seven solid strategies to address global privacy laws and overcome any impact these restrictive regulations may have on their advertising and marketing efforts. 

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Charisma can't always be taught, but leaders can still make a big impact without it. Not every impactful leader is a naturally charismatic "people-person." At its core, leadership is about connecting with and inspiring others, and this can be done through various approaches. Here, Fast Company Executive Board members explore how leaders can make a positive impact without forced charisma. If you’re a more reserved or introverted person, these helpful strategies can help you make a meaningful and positive impact on your team just by being yourself.

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Follow these expert tips to find the right design team to execute your company's architectural vision and construction goals. When your company is about to undergo a renovation, it's important to find the right designer or design team you can trust to get the job done correctly. Beyond that, it's also necessary to hire someone who not only aligns with your vision but is also passionate enough about the project to share new ideas you may not have considered. To help leaders avoid any pitfalls they may come across during their search, 10 experts from Fast Company Executive Board each discuss one factor to keep in mind throughout the hiring and contracting process.