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Emily Howard

Founder/PresidentCheetah Strategy

Albuquerque, NM

Member Since April 2023


I am the Founder/President of Cheetah Strategy, a brand & business consulting firm that provides companies with accessible strategic thinking and extra brainpower. Throughout my career, I led private, government, non-profit, and Tribal organizations in developing and implementing business, brand, and marketing strategies. I am adept at bringing order to chaos. On a more personal note, I am a proud mom and wife, sports fan, pizza-lover, occasional vodka gimlet drinker, weekend warrior, and a TCU alum/letterwinner. I am a co-founder/co-host of the "Start Bragging" movement/podcast, which was started to shine a positive light on all things Albuquerque. I also enjoy serving my community through various board positions and participation in member organizations. I admire Michael Jordan and Georgia O’Keeffe for their tenacity. I am a bit competitive and very grateful.

Published content

6 ways to battle that lonely CEO feeling


A challenge many business leaders have in common is that their role as CEO, president, or executive director can make them feel lonely and isolated at times.

16 ways to recover, regroup, and reset business objectives and goals

expert panel

Here's what to do when the best-laid business plans of leadership and teams suddenly go awry.  For many business leaders and their teams, the month of August is an essential time for them to assess how the first half of the year went. Are the current strategies that they have in place really working? It's also a time to set (or reset) their goals and objectives for the upcoming year.  Keeping all that in mind, sometimes plans, unfortunately, fall by the wayside or may require some unexpected tweaking depending on external factors like market conditions, customer needs, or technological innovation. That's why it's important to remain flexible and have an open mind about how to pivot correctly when necessary, considering the current situation of your department or organization. Here, 16 Fast Company Executive Board members offer their solutions to help other business leaders and teams stay focused even when their initial plans begin to get sidetracked or fail altogether.

13 essential talents to look for in your next round of hires

expert panel

Do your team members possess these key characteristics?   The key to maintaining longevity in business is to hire the right people who can best represent your company and its core values. Whether it's someone who is excellent at forecasting what leadership should be focusing on for the future or an employee who does a great job keeping the team morale elevated with their high energy and daily motivation, staff members can make or break the company's long-term success.  Here, 13 Fast Company Executive Board members explore the type of talent and characteristics that are essential for leaders to bring on board to manage their company's operations and achieve growth objectives effectively.

19 ways to be more confident in your role at work

expert panel

Changing your mindset will enable you to achieve more success. In the workplace (and in life), it's perfectly human to sometimes obsess over the three Cs—competing, comparing, and complaining—when it comes to dealing with others and reviewing how our own accomplishments or failures stack up. It becomes a much bigger problem when an individual chooses to stay stuck in that mindset because it can hinder them from moving forward in their career and personal life. Below, 19 members from Fast Company Executive Board share what lessons they've learned from their ability to overcome patterns of previous self-doubt, and how they were able to forge ahead to a better path of success. 

10 ways to make better decisions and reach your business goals

expert panel

Start with a few target items that align with the big picture. There are so many factors that go into building and maintaining a scalable business that has the potential to thrive—year after year. As a leader's to-do list continues to grow, where do you start when it comes to making important decisions that will impact the future of the business? Below,  10 experts from Fast Company Executive Board discuss how others can effectively balance the short- and long-term goals in their business decision-making process.

20 tips to boost your brand's social media status and bottom line ROI

expert panel

Business thought leaders weigh in on their top online marketing methods. Storytelling in the business world is essential if you want your organization to stand out in the crowd. How can business leaders become more strategic as they plan their content calendars to attract potential clients and partners through the digital marketing space? Using social media to improve a company's brand appeal is often directly linked to building genuine relationships. It's also about presentations and being more intentional about how you connect with others. By doing so, an organization is more likely to create trust and loyalty over time.  Below, 20 Fast Company Executive Board members discuss additional ways to increase brand recognition and financial growth through business engagement on social networks.

Company details

Cheetah Strategy

Company bio

Cheetah Strategy provides “on-call” strategic brand and business consulting services to help growing organizations turn their vision into reality. Through in-depth analysis, methodical planning, and the creation of action plans, Cheetah Strategy assists organizations with achieving their strategic goals by offering a fresh, outside perspective. Built on a strong business and marketing foundation, Cheetah Strategy offers solutions with the internal and external customers in mind. Services include: Strategic Analysis & Planning • Business Strategy & Action Plans • Meeting Facilitation • Brand Audits & Brand Strategies • Marketing Plans & Playbooks • Organizational Chart Analysis • Creative Problem Solving


Corporate leadership

Area of focus

Brand Marketing

Company size

Myself only