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Eric Best

CEO and FounderSoundCommerce

Seattle Area

Member Since November 2021


Start-Up CEO
Business Strategy


Eric Best is a serial entrepreneur, CEO, executive leader and 20-year commerce visionary with strategic exits to, Liberty Interactive and the public markets (NASDAQ). He was previously CSO at CommerceHub through its IPO, CEO and founder at Mercent and Morse Best Innovation, and cofounder at Impresys, Emercis, and MindCorps. Eric is a husband, dad, swimmer, urban gardener and aspiring DJ.

Published content

Direct-to-consumer (DTC) profitability hinges on one commonly overlooked business metric


CLV is gaining popularity as a concept in retailing, but it is almost universally misunderstood and miscalculated.

10 strategies to help your business thrive in an uncertain economy

expert panel

Here's how to finesse supply chain demands in a low market. If you're going to beat supply chain demand when the economy is tough, it's important to remain proactive in business so you can continue to gauge the clients' interest during the unforeseeable future. As you build your cash flow and supply chain network, to steadily upgrade your products and services during the good times, you'll be able to strengthen the confidence and commitment of your most loyal customers even when times are bad.  Below are 10 steps Fast Company Executive Board members have taken to deal with the current inflation and supply chain crisis.

15 ideas to build brand recognition in a crowded marketplace

expert panel

Follow these tips to attract the right people, gain credibility, and elevate your business. When you are just starting out in the market, it may be hard to achieve immediate recognition as the newest player on the field or compete for clients in a crowded space. To pique consumer interest in an oversaturated space, you can study behavior patterns to carve your niche, but it is going to take more than free product samples or a trial membership to get consumers to support your brand and stick with you for the long haul.  Below, 15 members of Fast Company Executive Board offer their advice on how to boost your brand to appeal to clients in the marketplace. 

What’s next for retailers after the Black Friday bust?


Data is the only solution for discount fatigue.

Company details


Company bio

The SoundCommerce data platform drives profitable growth, customer experience and lifetime value across retail systems and channels — from first click to doorstep delivery. SoundCommerce works with retail brands’ existing technology stack to transform customer experience across marketing, merchandising, supply, fulfillment, delivery, and customer service. The data platform tracks real-time operational events, profitability and customer lifetime value to drive decisions and actions fundamental to cross-channel and direct-to-consumer success. Founded by Amazon veterans and backed by leading venture capital investors, SoundCommerce is headquartered in Seattle.



Area of focus

E-Commerce Platforms
Retail Technology

Company size

51 - 200

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