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Felida Villarreal

President & CEOValley Initiative For Development and Advancement

Mercedes, TX

Member Since July 2023


Executive Leadership
Strategic Partnerships


Felida Villarreal is a licensed Certified Public Accountant in the state of Texas, with over 9 years of accounting and financial management experience in the corporate and nonprofit sector. Currently serving as President and Chief Executive Officer of Valley Initiative for Development and Advancement (VIDA), a nonprofit community based organization, she is proactively leading workforce development strategies to promote economic mobility of South Texans. Felida holds a Master Degree of Accountancy from the University of Texas – Rio Grande Valley and a Bachelor Degree in Business Administration with a major in accounting from the University of Texas – Pan American. Felida is very passionate about higher education attainment and expanding accessibility to equitable education opportunities. She believes education builds the best workforce and through human capital investment, our communities can enhance employment opportunities and impact sustainable economic growth. She is experienced in implementing and maintaining regional alliances for innovative resource development and public funding strategies in the educational non-profit sector. Furthermore, she has demonstrated success in ensuring fiscal integrity and compliance with public and private grant funded requirements.

Published content

Financial transformation in the nonprofit sector


The historical disparity between the nonprofit and for-profit sectors illustrates the need for cross-sector strategies to improve operational efficiency in nonprofits.

Company details

Valley Initiative For Development and Advancement

Company bio

Valley Initiative for Development and Advancement (VIDA) is a community-based, nonprofit 501 (c)(3) agency. Created in 1995, VIDA is the result of a local effort led by community leaders of Valley Interfaith and private-industry business leaders. The impetus was the need to empower the underserved residents of our region with the tools, education, and training needed to become self-sufficient while fueling the growth of existing employers and increasing recruitment of new investment to the area by developing a highly skilled workforce. Since its inception, VIDA’s mission has remained constant–to formulate new institutional relationships in the Rio Grande Valley that simultaneously address employers’ needs for skilled workers while linking the area’s unemployed and underemployed with high-skilled, high-wage jobs identified in the region. VIDA works closely with the business sector, training providers, and community-based organizations to develop a skilled workforce that will meet the demands of employers in the Rio Grande Valley.


Social impact & nonprofit

Area of focus

Non Profit
Higher Education

Company size

11 - 50