Member Since 2021
I help people and individuals to develop Marketing Skills through my learning platform EXMA (The biggest Marketing Education Platform in LATAM). My goals it train +100 MM people with our unique method embedded in all our products. Fernando has a 28 years of experience 18 of those years in the Corporate side with a strong proven track record in Sales, Marketing, Commercial and General Management functions across 8 countries in 3 multinational companies across Latam. Coca-Cola, Philip Morris and Red Bull. The platform includes On and Off line events, an editorial division were we publish marketing and business books a speakers bureau and and our biggest challenge EXMA U. As a speaker Fernando has 3 best seller books and he is a very well known key note speaker for trend, business, entrepreneurship, social media, word of mouth and shopper marketing & trends across the globe. Fernando combines his entrepreneur activity with one of his passions "Public Speaking" where he has bring more than 600 conferences related to Social Business, Entrepreneurship, WOM, Customer Service, Leadership & Shopper Marketing in 26 countries / 4 continents. Fernando is Interested in capital ventures, market and business expansion & growing his network around the globe. "Keeping the energy flow". It’s his mantra Specialties: Word of Mouth Marketing, Shopper Marketing, Digital Marketing, Social Media, WEB 2,0, innovation , disruption and education. developing long term business relationships and creating value added to customers, business and markets.
Being able to stay consistent with your strategic approach to meeting goals is key when it comes to navigating data variables.
Here's how to build business stamina and even increase alliances in uncertain times.
13 tips to improve your social engagement skills and build better alliances.
Steer your team of leaders and employees in the right direction.
Negativity on the job leads to critical issues for leadership and their staff members.
Give the right leaders a creative space to help move your organization forward in the new year.
If you want to grow a successful business and be sure that your clients are satisfied, it's important to track their digital footprint and exposure to your brand—every step of the way. By doing so, you'll be able to quickly address any questions, concerns, or deal-breakers that may come up immediately. This will help in reassuring them that they've made the right decision engaging with your company's products and services.
If a team member exhibits low performance but high potential, it may be time to pivot them toward a different position.
Sometimes, it's not worth it to continue pouring resources into a product or service that's not gaining market traction.
Being a leader can be mentally and emotionally taxing, so it's important to prioritize wellness and self-care as a manager.
While most business owners turn to areas like marketing and IT to cut their budget, there are plenty of other places to find and eliminate "wasteful" spending.
EXMA is the biggest marketing platform in Latinamerica, we create unique educational experiences based and focused in Marketing. We organize events (2019 we brought Barack Obama to one of our events) We create outstanding education through on line and off line marketing education We train and certify public speakers We create unique experience on the street ¡Marketing Expeditions!
Marketing & advertising