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Fernando Anzures



Member Since November 2021


Marketing Strategy


I help people and individuals to develop Marketing Skills through my learning platform EXMA (The biggest Marketing Education Platform in LATAM). My goals it train +100 MM people with our unique method embedded in all our products. Fernando has a 28 years of experience 18 of those years in the Corporate side with a strong proven track record in Sales, Marketing, Commercial and General Management functions across 8 countries in 3 multinational companies across Latam. Coca-Cola, Philip Morris and Red Bull. The platform includes On and Off line events, an editorial division were we publish marketing and business books a speakers bureau and and our biggest challenge EXMA U. As a speaker Fernando has 3 best seller books and he is a very well known key note speaker for trend, business, entrepreneurship, social media, word of mouth and shopper marketing & trends across the globe. Fernando combines his entrepreneur activity with one of his passions "Public Speaking" where he has bring more than 600 conferences related to Social Business, Entrepreneurship, WOM, Customer Service, Leadership & Shopper Marketing in 26 countries / 4 continents. Fernando is Interested in capital ventures, market and business expansion & growing his network around the globe. "Keeping the energy flow". It’s his mantra Specialties: Word of Mouth Marketing, Shopper Marketing, Digital Marketing, Social Media, WEB 2,0, innovation , disruption and education. developing long term business relationships and creating value added to customers, business and markets.

Published content

12 ways leaders are utilizing data to make better decisions

expert panel

Being able to stay consistent with your strategic approach to meeting goals is key when it comes to navigating data variables. Technology is a useful tool to help businesses remain relevant in the marketplace and understand the data behind their consumers' behavior patterns. However, it's crucial to merge human intelligence with the machine learning elements, so you can ask the right questions and keep up with market trends alike. Below are 12 suggestions Fast Company Executive Board members offer to get you up to speed with data-driven market segmentation and how it can help you meet your business and customer needs.

9 ways to keep stakeholders confident in a tough economy

expert panel

Here's how to build business stamina and even increase alliances in uncertain times. When times are hard and business is slow, it's easy to become overwhelmed and lose clarity about your purpose and position. On the contrary, that's the time when you need to dig deeper and get creative to remind yourself, your team, and the external stakeholders who invest their time and money in your brand why you got into this industry in the first place.  Be transparent, share your story, and come up with an alternative action plan that will get others excited again, paving the way for your company to secure a brighter and sustainable future, come what may. Below, 9 experts from Fast Company Executive Board provide leaders with strategies they can implement today to satisfy their stakeholders with performance.

How to break the cycle of a bad (networking) habit

expert panel

13 tips to improve your social engagement skills and build better alliances. How do you define the art of networking? Is it a stepping stone to close your next business deal, or are you intentional about nurturing new relations that will build a pathway and benefit all? A panel of experts from Fast Company Executive Board agree that being an active listener—focused less on brand promotion and more focused on following through on promises made—is key to leaving a great impression on potential clients and colleagues in the long term.  Below, the 13 council members share how by changing bad habits formed in social settings, they've also created more meaningful connections.

Business changing? 15 ways to keep the original mission intact

expert panel

Steer your team of leaders and employees in the right direction.  Business and technological solutions may be changing every day, but your concept for launching a successful startup in the first place doesn't always have to. In today's tight and uncertain economy, full of new ideas, services, products, and platforms, how do you ensure that the team will continue to align and carry out your company's initial values and expectations? To equip other leaders worried about these same issues, experts from Fast Company Executive Board provide 15 ways to keep your original company concept and mission top of mind and in place. The team can continue a focused journey on where the company stands, which also includes flexibility and openness to innovative ideas about the future of daily workflow.

16 signs of a toxic work environment (and how to address the root issue)

expert panel

Negativity on the job leads to critical issues for leadership and their staff members. Enabling a toxic environment in the workplace may result in the tarnishing of the professional reputations of the parties involved or the company's downfall. Still, many managers choose to turn a blind eye, and subordinates are too intimidated to bring the office drama to their leader's attention. To help supervisors and their direct reports nip their concerns in the bud, 16 Fast Company Executive Board panelists provide key signs of a toxic environment and share some practical advice for management to consider as they try to clean up the workplace.

Here's how to make key leadership meetings more meaningful

expert panel

Give the right leaders a creative space to help move your organization forward in the new year. As business heads contemplate on industry trends and begin to look at what's in store in their industry for 2022, now is the time to get executive leadership members on the calendar for some exciting brainstorming sessions that will keep the company ahead and move it in the right direction.  Some simple and out-of-the-box thinking may spark more productive conversations, support smarter strategic planning, and get fellow colleagues excited about the collaborative process in the year to come. That's why 15 expert panelists from Fast Company Executive Board are sharing creative ideas to make a memorable impression at your forthcoming meetings that will provide the most value for all.

Company details

EXMA Global

Company bio

EXMA is the biggest marketing platform in Latinamerica, we create unique educational experiences based and focused in Marketing. We organize events (2019 we brought Barack Obama to one of our events) We create outstanding education through on line and off line marketing education We train and certify public speakers We create unique experience on the street ¡Marketing Expeditions!


Marketing & advertising

Area of focus

Brand Marketing
Content Marketing
Affiliate Marketing

Company size

11 - 50

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