Frederik Bussler

article

Here are four ways brands can leverage licensing to secure future growth.

expert panel

Ignore your inner voice of self-doubt—you got this. Here's how successful thought leaders can start writing today, and keep going. For thought leaders who have solidified their reputation in a particular industry (or are looking to do so), one next step to build up credibility among colleagues and followers is to broaden their credibility by publishing a book. Doing so can help elevate trust and loyalty among your current audience. It may also bring in a new base to keep the momentum thriving in the future. If you've got plenty of ideas but don't think you have the time or patience needed to realistically get the job done, think again—11 experts from Fast Company Executive Board are here to help. They each share some tried and true best practices for a thought leader or influencer who wants to share their knowledge through book publishing for the first time. Here's how new writers can get their thoughts down on paper and expand their reach.

expert panel

Your brand may be selling itself short by remaining socially distant. Here's how to reconnect with customers and maintain their loyalty. As the virtual e-commerce system continues to evolve, brand leaders can no longer afford to sit on the sidelines if they want to see their companies thrive. That is why it is so important to actively engage with current and potential customers in the digital spaces they rely on to keep them informed about how your business can make a difference in their lives and meet their needs. If you're beginning to feel a disconnect between your audience and want to reestablish a stronger bond by elevating your efforts in brand awareness, here are 14 strategies from Fast Company Executive Board members to help start you off. You may need to catch up in some areas, but by applying these tips of the trade, you'll learn to be better engaged in the digital community and drive business impact to its highest capacity.

expert panel

Although ChatGPT is helpful, overreliance on AI tools in the workplace can stifle professional growth. ChatGPT and other generative AI (GenAI) tools have become integral aspects of many business operations, from sales and marketing to corporate communications. While GenAI offers efficiency and valuable insights, leaning too heavily on this technology can ultimately stifle creativity and innovation.  Leaders and teams that use these tools need to strike a balance between technology and human ingenuity. To help, 20 Fast Company Executive Board members discuss how organizations can avoid overreliance on ChatGPT and similar AI tools. Here's how to find a middle ground and encourage efficiency with a healthy dose of critical thinking and original ideas.

expert panel

Consider these factors to engage your clients and grow your business. In a digital business economy, serving today's current and prospective customers who have short attention spans is becoming increasingly important but also a bit of a challenge. Whether a brand decides to post more meaningful content value on its YourTube channel or TikTok platform, the time is now for video engagement.  Otherwise, the company may be missing out significantly on elevating in a consistent and effective manner. Here, nine experts from Fast Company Executive Board share how business owners are leveraging video marketing to promote their brands' products and services, and how this strategy has been beneficial to their establishment's success. 

expert panel

Consider these next steps to achieve a smooth job transformation in a new industry of choice. When it comes to making a drastic career transition in life, it's something that can be obtained in time, no matter how difficult it may seem at first. Learning to communicate your professional goals clearly and authentically is one of the first steps to gaining the trust and credibility that will turn your career aspirations into reality. To help steer business professionals in the right direction and contemplate their next moves, below, 12 Fast Company Executive Board members each discuss their strategy for translating existing job skills to new industry standards and leverage digital platforms for job hunting, ensuring that candidates stand out in a competitive employment landscape.

article

Today's markets are simply too saturated to operate without niching down and dominating an area of specialization. Here’s how you can create a micromonopoly and dominate your niche in four steps.

expert panel

Marketing teams can comply with data collection restrictions and still connect with the right consumers. While data collection through AI tools can enhance a brand's ability to understand its customers' journey, new privacy laws and cookie restrictions are challenging innovative leaders and teams to think outside of their traditional marketing approach to gathering information.  Expert members from Fast Company Executive Board highly recommend that companies prioritize compliance to create more transparency and develop authentic company-client relationships. Here, they provide seven solid strategies to address global privacy laws and overcome any impact these restrictive regulations may have on their advertising and marketing efforts. 

expert panel

From podcast novice to professional, here's how to gain followers and create engaging content with the popular entertainment outlet. Now, more than ever, podcasts are at the forefront of entertainment. As a thought leader with a podcast, you may have wondered how to gain traction in the popular entertainment sphere without compromising your original purpose for the podcast. To assist in this journey, Fast Company Executive Board members provide tips for growing your podcast following and creating engaging, relevant content to make an impact. With these expert recommendations, you can captivate and grow your audience effectively without losing sight of your original goals.

expert panel

Follow these tips to increase your company's ROI on conference sponsorships and collaborations. Whether you're a sponsor or a collaborative planning partner, being involved in industry conferences is a huge opportunity to expand your company's reach. Both virtual and on-site events provide a chance for you to grow your customer base, gain exposure among professionals in your field and even shape industry trends. To that end, 15 Fast Company Executive Board members share their insights on maximizing the impact of these annual events on your organization. From collaborating with complementary businesses to creating engaging experiences, these strategies can help you make the most of your conference participation.

expert panel

Revitalize your cold outreach strategy for more successful sales outcomes. In any industry, reaching out to a cold contact can be intimidating. The unfamiliarity can create anxiety and stress; however, with the right approach, it can lead to valuable opportunities. Below, Fast Company Executive Board members share their effective strategies for initiating contact with potential partners or clients. Follow their recommended methods to make a compelling first impression that can lead to a successful business relationship.