Frederik Bussler

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Although ChatGPT is helpful, overreliance on AI tools in the workplace can stifle professional growth. ChatGPT and other generative AI (GenAI) tools have become integral aspects of many business operations, from sales and marketing to corporate communications. While GenAI offers efficiency and valuable insights, leaning too heavily on this technology can ultimately stifle creativity and innovation.  Leaders and teams that use these tools need to strike a balance between technology and human ingenuity. To help, 20 Fast Company Executive Board members discuss how organizations can avoid overreliance on ChatGPT and similar AI tools. Here's how to find a middle ground and encourage efficiency with a healthy dose of critical thinking and original ideas.

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Consider these factors to engage your clients and grow your business. In a digital business economy, serving today's current and prospective customers who have short attention spans is becoming increasingly important but also a bit of a challenge. Whether a brand decides to post more meaningful content value on its YourTube channel or TikTok platform, the time is now for video engagement.  Otherwise, the company may be missing out significantly on elevating in a consistent and effective manner. Here, nine experts from Fast Company Executive Board share how business owners are leveraging video marketing to promote their brands' products and services, and how this strategy has been beneficial to their establishment's success. 

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Consider these next steps to achieve a smooth job transformation in a new industry of choice. When it comes to making a drastic career transition in life, it's something that can be obtained in time, no matter how difficult it may seem at first. Learning to communicate your professional goals clearly and authentically is one of the first steps to gaining the trust and credibility that will turn your career aspirations into reality. To help steer business professionals in the right direction and contemplate their next moves, below, 12 Fast Company Executive Board members each discuss their strategy for translating existing job skills to new industry standards and leverage digital platforms for job hunting, ensuring that candidates stand out in a competitive employment landscape.

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Today's markets are simply too saturated to operate without niching down and dominating an area of specialization. Here’s how you can create a micromonopoly and dominate your niche in four steps.

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Marketing teams can comply with data collection restrictions and still connect with the right consumers. While data collection through AI tools can enhance a brand's ability to understand its customers' journey, new privacy laws and cookie restrictions are challenging innovative leaders and teams to think outside of their traditional marketing approach to gathering information.  Expert members from Fast Company Executive Board highly recommend that companies prioritize compliance to create more transparency and develop authentic company-client relationships. Here, they provide seven solid strategies to address global privacy laws and overcome any impact these restrictive regulations may have on their advertising and marketing efforts. 

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From podcast novice to professional, here's how to gain followers and create engaging content with the popular entertainment outlet. Now, more than ever, podcasts are at the forefront of entertainment. As a thought leader with a podcast, you may have wondered how to gain traction in the popular entertainment sphere without compromising your original purpose for the podcast. To assist in this journey, Fast Company Executive Board members provide tips for growing your podcast following and creating engaging, relevant content to make an impact. With these expert recommendations, you can captivate and grow your audience effectively without losing sight of your original goals.