Fredrik Carlegren

Fredrik is a marketing enthusiast with a knack for communicating how innovation empowers retailers to serve their communities by enabling them to evolve with generations of consumers. He leads the company’s product and channel marketing, corporate marketing, events, enablement, education, and communications efforts. With over 20 years of experience, Fredrik offers a unique perspective based on his work with business strategy, branding, marketing, communications, and sales management in a cross-cultural, global context. His outside-in approach has led to the company’s award-winning global brand marketing and communication efforts. He’s an ally and executive leader supporting diversity, equity, and inclusion inside and outside the workplace. Before joining Toshiba in 2012, Fredrik held various positions at IBM, Ericsson and Hewitt Associates. Fredrik is a Pragmatic Marketing Certified professional with an MBA from Thunderbird School of Global Management.