Member Since December 2022
Proven GM-level leader managing cross-functional international teams and owning profitable P&Ls for business units generating $100M+ revenue. Programmatic Strategy, Operations, Business Development & Product for mobile app and desktop video, OTT, native and display across all screens. Deep and diverse Consulting experience in Mobile Video, International M&A, CPI and CPM supply and demand, User Acquisition and Business Development.
CTV offers a refreshing take on how we perceive and utilize advertising platforms, especially for businesses looking to connect with their audiences in a more personalized way.
The evolution of programmatic advertising and why it’s in an organization's best interest to understand—and take advantage—of the approach.
Four misconceptions about first-party data prevent many B2B companies from taking full advantage of this resource. Here they are, along with a look at why they’re false.
Using a demand-side platform (DSP) to buy programmatic ads enables companies to leverage data and technology to automate and optimize the process.
Ready or not, third-party cookies will be making their departure very soon and will have a major impact on businesses.
Here are three strategies that business-to-business companies can use to make sure they can handle the squeeze and come out strong on the other side.
Demandbase is the Smarter GTM™ company for B2B brands. We help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam their prospects. We do this by injecting Account Intelligence into every step of the buyer journey, wherever you interact with customers, and by helping you orchestrate every action across systems and channels — through advertising, account-based experience, and sales motions. The result? You spot opportunities earlier, engage with them more intelligently, and close deals faster. Any of that sound interesting to you?