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Godard Abel

Co-Founder & CEOG2

New York, NY

Member Since December 2021


Cloud Computing


Entrepreneur building to deliver trusted insights to software buyers and sellers based on authentic customer reviews and real-time data. And fueling our entrepreneurial family as we Go Big as lead investor and chairman in new ventures: -> Threekit 3D product visualization to fuel Visual Configuration and Visual Commerce by deliver immersive 3D shopping experiences for leading B2C and B2C brands. -> is creating the next generation of configuration technology. It's headless lightning speed configuration technology brings 100x higher performance than legacy solutions. Previously built cloud CPQ software pioneers BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce). Creating a GoBig entrepreneurial platform to help our entrepreneurial family climb more PEAKs together. Expanding (my) consciousness to reach the PEAK in my work, personal, sporting, spiritual, and family life.

Published content

16 best practices to increase employee retention

expert panel

Implement these strategies to build stronger team morale and loyalty in 2024. In today's marketplace, when it comes to attracting and retaining staff members who want to invest their time and services for the long term, trust and transparency are required every step of the way. In addition, it's even more important to ensure that potential employees and employers are in alignment during the hiring process to begin with. Fostering a workplace culture that encourages regular team communication empowers staff members to voice any concerns as needed and feel recognized when they make a valuable contribution to help their department or company move forward. Below, experts fromFast Company Executive Board share 16 strategies to help employers improve employee retention rates in the coming new year.

What's blocking your potential to flourish in the workplace? 

expert panel

13 business leaders share their best practices for breaking through career and business challenges. As an unpredictable marketplace remains at the forefront across industries, it can be difficult for businesses and nonprofits to stay afloat at a sustainable rate. It is also stifling for professionals who feel stuck in their current roles—especially as it relates to personal career growth and longevity. Lack of funding and slow bureaucracy can cause any business team or professional to lose hope and become unmotivated to reach their short- and long-term goals. Here, 13 Fast Company Executive Board members each name one of the biggest challenges they have faced and how they made a breakthrough. Implementing their suggestions may help you and your team members overcome similar hardships.

How businesses can shape the future of tech talent


Here's how today's businesses can tap into their resources and position of privilege to help cultivate the next generation of tech talent.

9 ways business teams can boost their energy performance levels

expert panel

If you're on the edge of burnout, apply these tips. In the business world, it's important for managers and their employees to self-reflect and gauge when it's necessary to ramp up their performance during a busy time of the year or pull back to take a short break when needed.  In addition to work stress, employees may also be juggling personal responsibilities at home. While it's understandable to not always be 100% energized or inspired to get through your workload every day, Fast Company Executive Board members have nine tips that can help leaders and teams manage their energy levels to stay in optimal peak performance mode throughout the entire year.

I visited SaaS leaders around the globe in Q4 2022: Here’s what I learned


SaaS leaders around the globe have an opportunity to show resolve, reset, and get back to the basics with digital transformation by focusing on customer-centricity and ensuring rapid delivery of ROI to their customers.

Seven tips on how to be a successful, empathetic leader in an economic downturn


These upcoming months could be your “WFIO” moment, and it’s up to you to be straightforward, proactive, nimble, efficient, talent-savvy, values-driven, forward-thinking, and customer-minded.

Company details


Company bio

G2 is the largest and most trusted software marketplace, helping 60 million people every year make smarter software decisions based on authentic peer reviews.



Area of focus

Business Software Reviews
Best Software
Technology Research

Company size

501 - 1,000