Member Since 2022
Washington D.C. Metro Area
Best-selling author, entrepreneur, and host of The Agile Brand podcast. I help enterprise leaders with the people, processes, and platforms that make marketing technology and CX successful.
Artificial intelligence has applications for marketers and others within the business well beyond using a single platform.
By understanding these key factors, you can take the necessary steps to ensure that your marketing technology stack is supporting your marketing efforts effectively and efficiently.
CLV is extremely important for those organizations that are embracing the modern view of a service-based model and the future of customer experience.
If you're trading in your brick-and-mortar space in favor of a digital office environment, business leaders are weighing in on some important points before you jump ship.
Implement these methods to distribute newsworthy information, solidify manager-team engagement, and build a culture of trust.
Great leadership has evolved, just as the world of work has evolved over the decades.
GK5A works with enterprise marketing and CX leaders on the strategy and implementation of marketing technology and CX platforms. We focus on aligning the people, processes, and platforms to ensure sustainable results.
Marketing & advertising