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Greg Sobiech

Founder & CEODelve Deeper

Boulder, CO

Member Since December 2023


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Online Advertising


I'm the Founder and CEO of Delve Deeper, which is a "3-in-1" - Performance Agency, - Data Consultancy, and - AdTech Reseller. I believe that a) CPMs and CPCs are and will continue to increase, and b) Algorithms that feed media buying platforms are commoditized, everyone has access to the same powerful tools. In an environment of a) ever-increasingly media costs, and b) commoditized platform algorithms, THE MOST confident way for brands to sustainably maximize their marketing RoAS, is to 1) understand who are customers that are their 'super-fans', and 2) focus marketing and advertising activities on others who look like those 'super-fans'. That's what Delve Deeper does exceedingly well - enabling DTC brands to maximize RoAS, and consistently increase their addressable Market Share.

Published content

16 smarter ways to balance your leadership responsibilities at work

expert panel

Here's how to improve your productivity and decision-making skills in 2024. Leading a successful corporation in the business sector or a nonprofit that is making an incredible impact on the local and greater community it serves sounds impressive and rewarding; however, it takes plenty of tenacity to maintain industry relevance and a different mindset to make smart business decisions. As the marketplace continues to transform itself in the new normal, managers may be feeling overwhelmed and burned out by all of the tasks piled on their plates to keep up with the changing consumer demands in an uncertain economic climate. To prevent them from high-stress levels, feelings of anxiousness, or seconding-guessing themselves when it comes to decision making, 16 experts from Fast Company Executive Board each offer one tip that could help company leaders get the support they need, which will change the course of their organization for the better.

16 tips to future-proof your business during a tough economy

expert panel

Balance your core ‘bread and butter’ with diverse revenue options. When a business is faced with economic uncertainty in a competitive environment, it may be tough to gauge whether the right decisions are being made to ensure a stable future for the company and its team. The importance of leaning into what you know and are already successful at may seem like the obvious choice of action, but it's also important to recognize a good opportunity to bring in additional revenue when you see one. This may be the key to helping elevate your core business and continue to keep your brand at the forefront of the industry and top of mind for current and potential customers. Here, 16 experts from Fast Company Executive Board each share one strategy that can help company leaders future-proof their business in an unstable marketplace.

Choose or lose: Why more CMOs need to get obsessed


Success favors the focused.

Company details

Delve Deeper

Company bio

FOR MORE THAN A DECADE, Delve Deeper has helped marketing, analytics, and ecommence leaders improve ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. We are passionate about helping brands take control of their first-party data to optimize ecommerce, marketing, and media performance, and about the technology and tools that help unlock its potential. What makes Delve Deeper unique is our hybrid consultancy model combining three core competencies: data science, digital media, and technology integration. We apply data science to reduce campaign waste and uncover high-value revenue opportunities. Our services include: Measurement + Attribution | Analytics + Data Science | Platform Implementation Digital Media + Creative | Consulting + Training Delve Deeper is a certified Google Marketing Platform Partner, a Google Cloud Certified Services Partner, Amazon Advertising Partner, a Google Analytics 360, Display & Video 360, and Amazon DSP expert, and one of Inc5000's fastest-growing companies. Through proven technology and rigorous data science, we transform your information into a marketing strategy that works for you. Smarter spending, stronger placement, and more efficient use of creative: we’re committed to helping you win greater dominance in the marketplace.


Marketing & advertising

Area of focus

Digital Marketing
Digital Advertising
Programmatic Media Buying

Company size

51 - 200