Gretchen Goffe

Gretchen Goffe is CEO and founder of DTLiveLab, a consulting firm dedicated to helping companies become customer-obsessed at scale. She has 20+ years’ experience in innovation in CPG plus regulated industries such as finance, and healthcare, with a focus on the confluence of human behavior, the possibilities of technology, and the need for business success. She previously served as Executive Director of the innovation initiative at Ohio State University’s Fisher College of Business, where she brought best practices in innovation and thought leadership to the school’s corporate member base. Goffe combined those best practices with her deep experience to found DTLiveLAB in 2016, creating a novel way for design thinking theory to meet practice in live projects and interviews. The organization combines design thinking and empathy, enabling companies to grow revenue and deliver customer-centric experiences that fulfill unmet needs. Goffe says metaphors and analogies are her “second language” because of their power to clarify concepts quickly and allow people to connect to knowledge and experiences they already have. Illuminating complex ideas, supporting understanding, and facilitating empathetic connections drive Goffe’s work at DTLiveLab and beyond.