Holly Sydnor

Member Since 2022

Holly Sydnor


AWL Strategies

Washington D.C. Metro Area

Holly is a branding and marketing expert with extensive experience developing strategic campaigns that connect brands with the people they want to reach. She has a passion for helping brands develop their identity in the marketplace and tell stories that create connection and delight their customers. She is a certified Master of Global Marketing Communications and Advertising by the International Advertising Agency, and won a Gold Effie for advertising effectiveness in the disease prevention and health education category for her work on “The Real Cost” campaign.


  • Marketing
  • Change Management
  • Communications


May 22nd, 2023

17 tips to help leaders navigate wavering consumer behavior patterns

Here's how to stay on top of changing trends and keep consumers satisfied with your brand.

September 9th, 2022

15 ways for bootstrapped startups to reward top performers

Even if you're self-funded, there are affordable ways to recognize and reward your team for a job well done.

April 8th, 2022

Here's how to build a successful power team at work

Every single person on your team—in the early days—needs to have an entrepreneurial spirit.

April 1st, 2022

11 leadership takeaways on trusting your own business instincts

Here's what ignoring industry feedback can teach you.


AWL Strategies

AWL Strategies is a woman owned and led consulting firm that provides branding, communications, change management and marketing strategies to innovative, future-focused leaders. We believe that purpose-driven communications drive great business outcomes and support women in business by donating 5% of all profits to organizations helping women ascend to leadership positions.


  • Strategic Communication
  • Marketing
  • Change Management


Corporate leadership