Member Since July 2022
Skills
About
Isabelle Guis brings two decades of experience in B2B technology marketing to her role as Global CMO & CEO of North America at Brevo. Her extensive experience includes multiple go-to-market motions including SaaS, direct and through channel partners, as well as product marketing and management across the IT industry. Prior to Brevo, she was Chief Marketing Officer at Commvault, a public data protection company. Earlier Isabelle was vice president of sales cloud product marketing at Salesforce, where she oversaw product messaging, launches and innovation for the Sales Cloud portfolio. She also held executive and senior management roles at Egnyte, EMCCorporation, Big Switch Networks, Avaya, Cisco Systems, and Nortel Networks. Voted a Top 100 most influential B2B tech marketing in North America in 2016, Isabelle resides in Silicon Valley, California, where she provides pro bono consulting work to local Bay Area public and non-profit organizations.
Isabelle Guis
Published content
expert panel
Hope for the best. Plan for disruption. Life is full of uncertainties, and that includes an unpredictable business environment. What can leaders do to secure their company's future and team stability during tough economic times? One solution is to prepare and plan ahead—based on the market trends—so your company and stakeholders will be ready and skilled to face the challenges that may come your way. Here, Fast Company Executive Board members share their go-to methods that leaders can implement to effectively manage the risk and uncertainty in their day-to-day business operations.
expert panel
Giving every staff member a seat at the table can increase business morale and business growth. It takes a village to build the type of team morale and trust it takes to lead a company to innovative success and long-term profitability. So if you are trying to strengthen staff relations and foster a better work environment that enables every employee to have a voice, don't go it alone, be willing to have an open mind and lean on them for support. By encouraging regular brainstorming sessions with your team to guide your decision-making process, you'll be a better informed, confident leader, knowing that your staff is working together (and truly has your back) to elevate the company further in the years to come. Below, Fast Company Executive Board members share other reasons why employee feedback and collaboration are fundamental in helping leaders make better all-around business decisions.
expert panel
In the ever-changing tech field, staying on top of industry trends is essential for career and business success. Technology is constantly evolving, with new innovations and advancements being introduced regularly. It's essential for professionals in the tech industry to stay up to date with these changes to remain competitive and relevant. However, keeping up with industry changes can be a daunting task, especially as the pace of technological development continues to accelerate. Below, a panel of 15Fast Company Executive Board members shared some of the most effective ways to stay informed about the latest trends and developments in tech, so you can stay ahead of the game and continue to excel in your field.
expert panel
Having enough energy and focus to get through your workday starts with a good night's sleep and healthy habits. Do you ever feel like you're just going through the motions at work, struggling to stay focused and productive? It's not uncommon to experience this, and the root of the problem could be as simple as not getting enough quality sleep. A good night's sleep is crucial to performing at your best during the day, but unfortunately, many of us don't prioritize sleep enough. Below, a panel of 15 Fast Company Executive Board members shares some of the best sleep strategies you can implement to increase your energy levels and sharpen your focus on the tasks at hand, helping you to be more productive and successful in your work.
expert panel
In today's hyper-connected world, it's easy for criticisms and negative comments to spread like wildfire, potentially damaging your reputation and credibility. Being a company leader who is also a public speaker or author of books and articles comes with its own set of challenges. One of the biggest challenges is dealing with public scrutiny, especially when someone doesn't agree with your professional viewpoint or is upset about what you said. To help leaders face this situation head-on, a group of Fast Company Executive Board members explores some strategies for handling public scrutiny and saving face when dealing with criticism or backlash. Whether you're a seasoned public speaker or a new author, these tips can help you navigate the rough waters of public scrutiny and emerge stronger and more successful.
expert panel
Business experts discuss their media communication strategies. If you're a rising brand in search of building relations with a high-profile figure on social media platforms, it may not be as difficult as you think to attract some initial attention if you approach these potential partners in the right manner. Instead of hoping that they'll possibly respond to your casual direct message, research who their official contact person is and write up a serious proposal. But just like matrimony, it's all about the relationship and connectivity. It's an important business commitment to consider and neither party should ever take it lightly. Therefore, be honest about your intentions and see if it's a good match first before you (and the company) get involved. If you do your homework, be generous with your time, and make it less about, only you, in the end, it may end up being a tremendous win for all. Below, 12 Fast Company Executive Board members weigh in on the best approach to appeal to a social media influencer and get them on board as ambassadors to help promote what your business is offering.
Company details
Brevo
Company bio
Brevo, formerly known as Sendinblue, is the leading Customer Relationship Management (CRM) suite designed to efficiently build meaningful customer relationships at scale in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform to grow their business with intuitive marketing and sales tools such as Marketing Automation, Marketing Campaigns over Email, SMS, WhatsApp, Chat, and much more. Today, more than 500,000 businesses across 180 countries, including Sodexo, Louis Vuitton, Carrefour, eBay, and Michelin, trust Brevo’s reliable technology and 75+ integrations to deliver unparalleled customer experiences, reduce costs, and drive sales in one CRM suite. Brevo reached the coveted Centaur status with $100M ARR in January 2023, and has more than 700 employees globally. Its global operations are headquartered in Paris.