Ivonne Kinser

Member Since 2021

Ivonne Kinser

Vice President, Marketing & Innovation | Head of Marketing

Avocados From Mexico

Dallas/Fort Worth Area

Ivonne is the Vice President of Marketing and Innovation for Avocados From Mexico and has the responsibility to lead a high-performance team and the innovation agenda that put Avocados From Mexico in the Fast Company 2021 list of Most Innovative Companies in the world, and the top one in the branding category. In 2021 Ivonne was included in the list of 100 Most Influential Latinas in the U.S. In 2018, she became one of the five women honored with the Changing the Game Award Brainwave category. An award given by the prestigious She Runs It organization which recognizes women within the marketing industry who are true catalysts of innovation by fearlessly making bold moves and reinventing the rules of marketing to transform their brands and their organizations. The previous year, the American Advertising Federation had included her in the list of “20 Women to Watch in Dallas Advertising” and awarded her the Shining Star Award, which recognizes women in the Dallas advertising industry who are breaking glass ceilings. More recently in 2021, she made the list of the 100 most influential Latinas. Through the span of her 20-year+ marketing career, Ivonne has played leadership roles in multiple corporations representing multi-billion brands, as well as in top advertising agencies such as Lintas, McCann Erickson Worldwide, and The Richards Group, working with well-known brands in almost every category. In 2014, she joined Avocados From Mexico as the Head of Digital Marketing, and in seven years she built the organization’s digital practice which became one of the most successful digital groups in terms of performance and innovation. Under her leadership, AFM’s digital work has won dozens of accolades and recognitions including the only brand earning the top #2 position as Merkle’s “Best Digital Super Bowl Campaigns” for five consecutive years, from 2016 through 2020; an ANA REGGIE Award in 2020 for Disrupted Use of Digital Technology; a Gold (Sol De Oro) for #Avosecrets (AFM’s 2017 Super Bowl digital campaign), in the category of Real-Time Content at the FIAP competition in Buenos Aires. This festival is recognized in the Latin American region as one of the two most important festivals, together with Cannes. She has addressed dozens of keynotes – across the nation and internationally – about Avocados From Mexico’s digital marketing successes, and she is a regular guest speaker at the IPADE, (the top business school in Mexico). It’s what she calls her small contribution to help push the industry forward. Innovation, disruptive creativity, and a non-traditional approach to marketing are the hallmarks of Ivonne’s work.


RECENT CONTENT

November 3rd, 2021

15 ways e-commerce businesses can thrive in the ‘off-season’

The holiday season may bring an influx of sales to your e-commerce business, but the right strategies can keep your customers coming back even in the off-season.

November 2nd, 2021

3 ways to drive fearless innovation and greater performance

In today’s world, innovation is not a choice but a survival necessity, and the willingness to embrace it and to develop it will differentiate the winners from the losers.

October 29th, 2021

What 15 entrepreneurs wish they’d done before starting a business

Knowing what others who have been in your shoes wish they’d done can save you time, money, and effort.

October 11th, 2021

15 tips to help novice public speakers nail their next presentation

Many people are intimidated by public speaking, but by following a few simple tips, you can calm your nerves and engage your audience.


COMPANY INFO

Avocados From Mexico

In 2021 Avocados From Mexico was included in the list of Fast Company Most Innovative Companies in the world, and was the top one in the branding category. Avocados From Mexico. (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations, and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Exporter Producers and Packers (APEAM) have combined resources to fund and manage AFM, with the intent to provide a focused, highly- effective and efficient marketing program in the United States. AFM is headquartered in Irving, Texas.


INDUSTRY

Marketing & advertising