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James Swanwick

Founder & CEOAlcohol-Free Lifestyle

Austin, TX

Member Since August 2023


James Swanwick is an Australian-American investor, entrepreneur, speaker, and former SportsCenter anchor on ESPN. He is the CEO and founder of Alcohol-Free Lifestyle, which helps business owners and executives change their relationship with alcohol; the host of the podcast, “Alcohol Free Lifestyle”, and founder of sleep company, Swanwick Sleep.

Published content

When organizations help employees build a better relationship with alcohol, everyone wins


Fast Company Executive Board member James Swanwick is leading the charge to rethink corporate drinking culture.

How a neuroscience-based program is helping high achievers take control of their drinking


Fast Company Executive Board member James Swanwick is disrupting the traditional 12-step program.

Why companies hosting staff happy hours is NOT good for business


Happy hour used to be a time and place for employees to network and relax, but mixing alcohol with co-workers to encourage a positive company culture can actually be a very bad idea. Here's why.

What are the key factors in selecting a business domain?

expert panel

14 business leaders discuss what to look out for and how to stay out of legal trouble. One of the most creative and fun aspects of launching a new business that produces quality products or services is to come up with the right company name that will attract organic users who will keep coming back to visit your website and browse long enough to improve your conversion rate. However, selecting and purchasing a domain name that will be memorable and easy to locate during a Google search is not just a random act of high hopes that people will come if you build it. It takes a well-thought-out strategy to ensure the domain also aligns with your brand's core values and will continue to be a good fit as your portfolio of offerings continues to grow over time. Below, experts from Fast Company Executive Board weigh in on essential items to consider whether you are purchasing a domain for a new or existing business.

The true cost of your drinking habits on your business finances


Lost money in your business is a barometer of what drinking may actually be costing you.

Why one entrepreneur believes the secret to business success is going alcohol-free


Project 90 is designed as a mastermind program for business owners and executives who want to have a better relationship with alcohol.

Company details

Alcohol-Free Lifestyle

Company bio

Alcohol-Free Lifestyle supports business owners, executives, leaders, real estate investors, physicians, lawyers, innovators, and medical professionals have a better relationship with alcohol. Its flagship process, Project 90, features Yale and Harvard-educated coaches helping propel clients toward extraordinary financial, physical, mental, and relational success. Special guest coaches include New York Times best-selling authors, Olympic medalists, and Nobel Prize-winning economists.


Corporate leadership

Company size

2 - 10