Member Since 2023
Los Angeles Area
I'm a digitally savvy, global business development and marketing executive with significant experience building teams, creating new products and delivering results for my colleagues and clients. I excel and thrive in "uncharted territory" and have always reinvented or created my job. I can take big swings because I focus on building teams that feel empowered and engaged. I lean into data and insights and have a proven track record for helping clients anticipate cultural shifts and benefit from innovations in technology Here are specific examples: I’ve built a global marketing organization that drove record-setting sales, executed a branded ROBLOX game (over 2M visits in 3 months), restructured and modernized the marketplace & DTC e-commerce organization (increasing conversion by 6x) and launched a virtual influencer on TikTok. I worked for Microsoft and produced original content and delivered revenue from brands that had never previously purchased digital advertising. I was part of the Expedia team that successfully executed an IPO from Microsoft to become an independent public company. I built a highly valued research and consulting practice within Creative Artists Agency and am recognized as an expert on millennial and Gen Z consumers. I’m a dynamic public speaker and have had the honor of sharing my point of view around the world at events that range from The Future of Storytelling, Google's Think Retail conference and CES to the Milken Conference and Dreamforce (Salesforce). I write and comment on consumer marketing strategies for publications such as Advertising Age, The New York Times, Forbes, and the Wall Street Journal. I'm a catalyst in an organization and bring tremendous creativity, ideas and the proven ability to create and execute global marketing and business development programs. Currently, I am passionate about translating the complexities of data-driven marketing and privacy to inspire colleagues and organizations about the creative potential for modern consumer engagement in the Creator Economy.
Whalar is a global creator commerce company that enables creators, brands, and the world’s leading social platforms to work better together to drive business growth for all. We help brands stay culturally relevant through strategic creator relationships that deliver entertaining and must-see content at scale. Whalar is differentiated by our unique capabilities, including comprehensive creator talent management, brand partnership expertise, proprietary technology, a dedicated Web3 innovation practice, and C Talent, the leading management agency for Deaf and Disabled talent. Our team includes over 300 diverse storytellers, creatives, data, and technology specialists across North America, Europe, APAC, and MENA. We power the Creator Economy. We are Whalar. Adweek Creator Agency of the Year Fast Company’s Most Innovative Companies Ad Age A-List Awards Social Media/Influencer Agency of the Year WorkLife Awards HR Team of the Year Streamys Agency of the Year Instagram: @Whalar Facebook: https://www.facebook.com/whalar Twitter: @Whalar YouTube: https://www.youtube.com/c/Whalar Everything Is Better with Creators Podcast: https://linktr.ee/EverythingIsBetterWithCreators
Marketing & advertising